[GENOVA] Announcement Regarding Business Alliance with Karadanote Inc.

GENOVA Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director and President: Tomoki Hirase; hereinafter: GENOVA) and Karadanote Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Tatsuya Sato; hereinafter: Karadanote) are pleased to announce a business alliance aimed at building a patient acquisition platform utilizing Karadanote's pregnancy and childcare support and healthcare apps, and jointly developing content collaboration for patient retention.

As the first phase of this alliance, GENOVA's "Medical Dock" medical information content will be linked with Karadanote's pregnancy, childcare, and healthcare apps. This will initiate the provision of information related to users' life events and health conditions, as well as the creation of new touchpoints with medical institutions.

Background and Purpose of the Business Alliance

With the rapid spread of generative AI, a decline in the effectiveness of traditional SEO-driven digital marketing is anticipated. In this changing environment, building a new patient acquisition model that maintains continuous contact with users has become a crucial challenge for medical institutions.

Karadanote operates a family data platform that accumulates life event data, based on its series of apps supporting pregnancy, childbirth, and childcare, as well as healthcare apps such as the blood pressure management app "Blood Pressure Note." Users of these apps continuously engage with them in connection with their daily habits, forming highly engaged customer touchpoints that differ from transient traffic via search engines.

GENOVA operates "Medical Dock," a leading medical information media in Japan with approximately 18 million PVs per month*1, centered on medically supervised content. Furthermore, with a client base of approximately 16,000 medical institutions*2 and a proven track record of implementation in clinics nationwide, GENOVA has established a strong position in supporting digital marketing for medical institutions.

Both companies have concluded this business alliance, judging that by combining Karadanote's "high-precision customer touchpoints based on life event data" with GENOVA's "medical content and nationwide customer base," it will be possible to build new app-driven patient acquisition channels and enhance patient retention support.

*1 As of the end of March 2025

*2 Number of medical institutions (corporations) currently or previously contracted / As of the end of March 2025

Overview of the Business Alliance

Content collaboration will be implemented between Karadanote's pregnancy and childcare support apps and healthcare app series (such as the blood pressure management app) and GENOVA's medical information media "Medical Dock." Specifically, doctor-supervised content from "Medical Dock" related to users' life events and health conditions will be introduced within Karadanote's apps, and advertisements for medical institutions will be placed on "Medical Dock" to improve user convenience.

Through this alliance, Karadanote app users will be supported in their decision-making by providing reliable medical information and information about medical institutions. Simultaneously, medical institutions will achieve efficient creation of touchpoints with users whose needs are apparent.

Future Outlook

This alliance is positioned as the first step towards building an app-driven patient acquisition model. Moving forward, by combining Karadanote's life event data and in-app behavior data with GENOVA's medical institution network and content base, both companies will jointly develop more advanced patient acquisition and retention support solutions, such as targeting by medical department and optimizing reservation flows.

We aim to establish a new "app-driven patient acquisition infrastructure" that replaces traditional search-dependent patient acquisition models, and to create a new standard for digital marketing in medical institutions.

About GENOVA Inc.

GENOVA Inc. is a company that provides innovative healthcare tech services with the mission of "Connecting people and medicine to create a healthy society." We are developing diversified businesses to solve social issues such as the shortage of medical personnel due to Japan's declining birthrate and aging population, and the need for extended healthy life expectancy and appropriate medical access due to increasing national healthcare costs. Through our services, we aim to resolve patients' and users' anxieties and dissatisfactions regarding medical care and health, and to provide a higher quality medical experience.

[Company Overview]

Company Name: GENOVA Inc.

Location: Shibuya Hikarie 34F, 2-21-1 Shibuya, Shibuya-ku, Tokyo

Shibuya Akush 23F, 2-17-1 Shibuya, Shibuya-ku, Tokyo

Representative: Tomoki Hirase, Representative Director and President

Business Activities: Medical Platform Business

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