"Growing Primarily on Qoo10 Since Entering Japan in 2023"
UIQ, a skincare brand developed by Korean pharmaceutical and bio-company GENOME & COMPANY, which entered the Japanese market in September 2023, will open its first store on the fashion e-commerce platform ZOZOTOWN on July 1, 2026 (Wed). In June 2026, the number of followers on the official Qoo10 store surpassed 130,000, and sales in the second quarter of 2026 exceeded 200% compared to the same period last year (Q2 2025). Based on GENOME & COMPANY's microbiome research, the brand offers products utilizing skin-derived microbiome ingredients and is steadily expanding its sales channels in Japan.
"Official Store to Open on ZOZOTOWN on July 1st"
This expansion follows the brand's entry into offline distribution channels in Japan, such as LOFT, PLAZA, and Daikanyama Tsutaya Books, in addition to major e-commerce channels like Qoo10 and Rakuten.
An official store will open on ZOZOTOWN on July 1, 2026 (Wed). At launch, 23 SKUs will be available, including flagship products such as Cream Mist, Biome Barrier Panthenol Cream, and Biome Remedy Pore Reset Cooling Pad, with plans to sequentially expand the lineup. The brand aims to create new touchpoints with users highly interested in fashion and beauty, thereby increasing brand awareness in Japan.
To commemorate its debut on ZOZOTOWN, the official store will feature opening promotions, including a ZOZO Open Commemorative Set and a time sale. The product lineup and content will be tailored to ZOZOTOWN's user demographics, focusing on representative and summer key products, to broaden opportunities for users to experience the brand.
Must-Try UIQ Recommendations: 3 Must-Buy Items to Check Out First!
On ZOZOTOWN, products will be offered that address seasonal skin concerns such as dryness from summer UV rays and air conditioning, and visible pores. We introduce three representative UIQ products based on skin microbiome* research. (*Refers to resident skin bacteria).
Biome Barrier Panthenol Cream
50mL ¥2,970 (tax included)
This signature UIQ cream prevents dryness and skin irritation caused by temperature fluctuations and supports a healthy skin barrier. Its smooth texture blends into the skin, providing moisture to dry, easily irritated skin.
- Contains 40% of the proprietary ingredient "CutibiomeTM" - Mild formula considerate of sensitive skin - Fragrance-free for easy daily use
Biome Remedy Pore Reset Cooling Pad
80 sheets ¥2,530 (tax included)
Cooling pads that comfortably envelop skin prone to redness and dryness from summer UV rays and external stimuli. The triple-layer fabric, saturated with moisture, adheres closely to the skin, providing hydration and leading to refined, dewy skin.
- Mild cooling sensation from non-menthol ingredients - Addresses visible pores and skin irregularities due to dryness - Gentle, low-irritation formula for more comfortable daily skincare
Biome Remedy All-in-One Ampoule Cleanser
60mL ¥2,420 (tax included)
An all-in-one cleanser that easily removes everything from light makeup to waterproof sunscreen. Its transformational formula, turning from a watery gel into foam, and ampoule-type cleanser containing 80% skincare ingredients, achieve a moist and fresh finish.
- All-in-one specification for easy and thorough cleansing - Deep cleansing of pore sebum to old keratin - Controls oily T-zone sebum and is suitable for acne-prone skin - Low-irritation formula gentle on sensitive skin and eye areas
"Hydrogel Mask Series" Available for Various Skin Concerns Now Available in Japan!
This lineup is designed to address summer-specific skin concerns such as dryness and dullness from strong UV rays, and enlarged pores due to heat. We propose care that keeps summer skin healthy through products that are easy to incorporate into daily skincare.
Biome Remedy Pore Reset PDRN Cooling Hydrogel Mask 5 sheets
35g ¥3,280 (tax included)
A hydrogel mask with a comfortable, lasting cooling sensation without menthol. It envelops skin heated by external stimuli such as UV rays and dryness, providing moisture and conditioning the skin for a smooth texture. (*1 Due to moisturizing effect)
Pre-sale on Qoo10 from July 1, 2026 (Wed) (Not yet determined for ZOZOTOWN)
Biome Vita C 2-Step Hydrogel Mask 5 sheets
33g ¥6,550 (tax included)
A 2-step intensive care mask combining a melting film to apply to concerned areas with a hydrogel mask containing TXA (*1). The mask, with its diamond embossed design for enhanced adhesion, delivers moisture to skin damaged by dryness, leading to a refined and brighter complexion. (*1 Tranexamic acid: skin-conditioning ingredient)
Pre-sale on Qoo10 from July 1, 2026 (Wed) (Not yet determined for ZOZOTOWN)
Biome Barrier Collagen Firming Hydrogel Mask 5 sheets
40g ¥2,640 (tax included)
A hydrogel mask featuring UIQ's unique "EYE-FREE type" design that leaves the eye area widely open. Formulated with 200Da low-molecular collagen (*1), skin microbiome ingredients (*2), and niacinamide (*1), it delivers moisture to the stratum corneum of skin concerned about dullness and lack of firmness due to dryness, leading to firm and radiant skin.
Available on Qoo10 and Rakuten since December 2025 (Not yet determined for ZOZOTOWN)
Comment from Seo Jin-kyung, Managing Director of UIQ Consumer Group
"ZOZOTOWN is one of Japan's leading platforms, attracting users with a high sensitivity to fashion and beauty. Through this launch, we hope to provide customers who have not yet had contact with UIQ the opportunity to experience our microbiome research-based products more closely. Moving forward, we aim to expand brand experiences through both e-commerce and offline channels, and enhance our recognition as a derma-skincare brand in the Japanese market."
Explore the Origin, UIQ
Your skin needs good microbiome.
"UIQ" is a skincare brand derived from a word meaning "beneficial" in Korean. Based on GENOME & COMPANY's microbiome research and technology, the brand develops products utilizing skin-derived microbiome ingredients and proposes care that promotes healthy skin.
Qoo10 UIQ Official Page https://www.qoo10.jp/shop/uiq-japan
Rakuten UIQ Official Page https://www.rakuten.co.jp/uiq-japan/
Amazon UIQ Official Page https://www.amazon.co.jp/stores/UIQ/page/
ZOZOTOWN UIQ Official Page https://zozo.jp/shop/uiq/
UIQ Official Page (Korean) https://theuiq.com/
UIQ Official INSTAGRAM https://www.instagram.com/uiq_jp/
UIQ Official X (formerly Twitter) https://twitter.com/UIQOFFICIAL_JP
Company Profile
GENOME & COMPANY develops the skincare brand "UIQ," which focuses on the skin's microbiome and incorporates proprietary patented ingredients. Based on its research and development capabilities, the company offers products that support skin hydration and health. In addition to Korea, it is expanding its presence in Japan through variety stores and e-commerce platforms.
○Company Name GENOME & COMPANY, INC.
○Head Office Location 7, 8F, 50, Changnyong-daero 256beon-gil, Yeongtong-gu, Suwon-si, Gyeonggi-do, Republic of Korea
○Representatives Pae Ji-soo / Park Han-soo / Hong Yoo-seok
○Established September 24, 2015
○Homepage http://genomecom.co.kr/
FACT BOX
- Source: PR TIMES
- Category: 企業動向
- Organizations: UIQ / GENOME & COMPANY / ZOZOTOWN