Genki GDC Goes All-In on Aquaculture × AI
Genki Global Dining Concepts will sequentially install 71 AI-powered smart feeders 'UMITRON CELL' at the aquaculture site of its partner Takasui, driving DX in sea bream farming. Installation will be phased from May to July 2026 to stabilize quality and optimize costs.
📋 Article Processing Timeline
- 📰 Published: June 4, 2026 at 19:10
- 🔍 Collected: June 4, 2026 at 10:21
- 🤖 AI Analyzed: June 7, 2026 at 00:03 (61h 41m after Collected)
Genki Global Dining Concepts Co., Ltd. (Headquarters: Taito-ku, Tokyo; President and CEO: Masazo Fujio; hereinafter 'the Company') announces the sequential introduction of the AI-powered smart feeder 'UMITRON CELL®', developed and provided by Umitron Corporation (Shinagawa-ku, Tokyo), at the facilities of its sea bream farming partner Takasui Co., Ltd. (Minamiise-cho, Watarai-gun, Mie Prefecture).
On May 29, 2026, 31 additional units will be installed (bringing the total to 36, including the existing 5), and the remaining equipment will be deployed by the end of July, covering all 71 fish cages in Minamiise-cho.
■ Background of Introduction
In November 2025, the Company began raising approximately 600 tons (about 300,000 fish) of sea bream annually in 71 cages in Minamiise-cho, Mie Prefecture, through collaboration with Takasui. Full-scale supply to all group stores (excluding Kansai and Kyushu), including Uobei, started in May 2026.
To address three key challenges—quality stability, feed cost optimization, and reduction of workload for fishery workers—the Company decided to introduce AI-powered smart feeders.
■ Features of UMITRON CELL
UMITRON CELL® is an AI-powered smart automatic feeder for aquaculture developed by Umitron Corporation.
・ AI Video Analysis: Automatically evaluates appetite and optimizes feeding control, reducing feed costs and marine environmental impact.
・ Remote Feeding Management: Manages multiple cages collectively via smartphone, reducing dangerous offshore work.
・ Data Accumulation and Succession: Records feeding and leftover feed data in the cloud, passing on expert know-how to the next generation.
・ Improved Growth Efficiency: Demonstrations have shown a reduction in feed volume by approximately 20% while maintaining size and quality and shortening the growth period.
■ Installation Schedule
・ At start of collaboration: 5 units (already installed)
・ May 29, 2026: 31 additional units (cumulative 36)
・ Late July: 35 additional units (cumulative 71, covering all cages)
■ Expected Effects of This Introduction
・ Quality Standardization: AI-optimized feeding ensures stable size and quality at shipment from all 71 cages.
・ Sustainability Enhancement: Contributes to a sustainable aquaculture model through cost reduction and reduced marine environmental load.
・ Strengthened Stable Supply System: Improved production planning accuracy through data management ensures a more reliable supply to all group stores.
・ Support for Local Fisheries: Contributes to the sustainability of the fishing industry in Minamiise-cho by improving work efficiency and reducing the burden on fishery workers.
■ Future Outlook
The Company will promote aquaculture DX using AI and IoT technologies in collaboration with Takasui and Umitron. Future plans include expanding to fish species other than sea bream and further utilizing technology to improve quality and production efficiency, aiming to continue delivering 'safe, secure domestic fish with a visible producer face' to customers.
On May 29, 2026, 31 additional units will be installed (bringing the total to 36, including the existing 5), and the remaining equipment will be deployed by the end of July, covering all 71 fish cages in Minamiise-cho.
■ Background of Introduction
In November 2025, the Company began raising approximately 600 tons (about 300,000 fish) of sea bream annually in 71 cages in Minamiise-cho, Mie Prefecture, through collaboration with Takasui. Full-scale supply to all group stores (excluding Kansai and Kyushu), including Uobei, started in May 2026.
To address three key challenges—quality stability, feed cost optimization, and reduction of workload for fishery workers—the Company decided to introduce AI-powered smart feeders.
■ Features of UMITRON CELL
UMITRON CELL® is an AI-powered smart automatic feeder for aquaculture developed by Umitron Corporation.
・ AI Video Analysis: Automatically evaluates appetite and optimizes feeding control, reducing feed costs and marine environmental impact.
・ Remote Feeding Management: Manages multiple cages collectively via smartphone, reducing dangerous offshore work.
・ Data Accumulation and Succession: Records feeding and leftover feed data in the cloud, passing on expert know-how to the next generation.
・ Improved Growth Efficiency: Demonstrations have shown a reduction in feed volume by approximately 20% while maintaining size and quality and shortening the growth period.
■ Installation Schedule
・ At start of collaboration: 5 units (already installed)
・ May 29, 2026: 31 additional units (cumulative 36)
・ Late July: 35 additional units (cumulative 71, covering all cages)
■ Expected Effects of This Introduction
・ Quality Standardization: AI-optimized feeding ensures stable size and quality at shipment from all 71 cages.
・ Sustainability Enhancement: Contributes to a sustainable aquaculture model through cost reduction and reduced marine environmental load.
・ Strengthened Stable Supply System: Improved production planning accuracy through data management ensures a more reliable supply to all group stores.
・ Support for Local Fisheries: Contributes to the sustainability of the fishing industry in Minamiise-cho by improving work efficiency and reducing the burden on fishery workers.
■ Future Outlook
The Company will promote aquaculture DX using AI and IoT technologies in collaboration with Takasui and Umitron. Future plans include expanding to fish species other than sea bream and further utilizing technology to improve quality and production efficiency, aiming to continue delivering 'safe, secure domestic fish with a visible producer face' to customers.
FAQ
Where does Genki GDC farm sea bream?
It farms sea bream in 71 cages in Minamiise-cho, Watarai-gun, Mie Prefecture.
How many UMITRON CELL units will be installed?
A total of 71 units are planned, one for each of the 71 cages.
What are the expected effects of this initiative?
Quality standardization, cost reduction, workload reduction, and strengthened stable supply.