'Pompompurin' Collaboration Campaign! 30th Anniversary Pompompurin Brings Healing and Joy ♪
Genki Global Dining Concepts, operator of Uobei and Genki Sushi, is launching its first-ever collaboration with Sanrio's Pompompurin from May 7, 2026. The campaign celebrates the character's 30th anniversary with themed desserts and exclusive can badge giveaways.
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- 📰 Published: April 28, 2026 at 21:00
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Genki Global Dining Concepts Co., Ltd. (Headquarters: Taito-ku, Tokyo; President and CEO: Masazo Fujio), which operates restaurant chains, will launch a collaboration campaign with Sanrio Co., Ltd.'s popular character 'Pompompurin' at Uobei and Genki Sushi locations nationwide starting Thursday, May 7, 2026.
© 2026 SANRIO CO., LTD. APPROVAL NO. L664265
This marks the first collaboration between Pompompurin, celebrating its 30th anniversary in 2026, and Uobei. Under the theme 'Pompompurin at Work in Uobei,' the character will deliver excitement and healing to customers wanting to continue the fun even after the Golden Week holidays.
Limited-edition collaboration sweets, 'Pompompurin's Good Mood Cake' and 'Pudding Cake (with Pick),' will be introduced.
- 'Pompompurin's Good Mood Cake' is a frozen cake shaped like Pompompurin's face, featuring a sponge base topped with pudding-flavored mousse and a caramel cream hat—perfect for photos.
- 'Pudding Cake (with Pick)' is a revival of a popular past menu item, featuring gentle colors inspired by the character and a balanced taste with a hint of caramel bitterness. It comes with a special limited-edition pick.
Customers who order these sweets will receive one original can badge (8 designs total) distributed randomly.
- Phase 1: May 7 (Thu) – May 17 (Sun) (4 designs)
- Phase 2: May 18 (Mon) – May 31 (Sun) (4 designs)
The designs feature Pompompurin as a sushi chef and other 'at work' motifs, including one secret design per phase.
Additionally, on May 7 and May 18 only, customers spending 1,500 yen (including tax) or more on dine-in meals will receive one original can badge on a first-come, first-served basis.
We invite you to enjoy a moment of healing with Pompompurin while dining at Uobei or Genki Sushi.
[Campaign Overview]
■ Period: May 7 (Thu) – May 31 (Sun), 2026
- Phase 1: May 7 – May 17 / Phase 2: May 18 – May 31
■ Target Stores: Uobei and Genki Sushi nationwide
[About Genki Global Dining Concepts]
The company operates brands like 'Genki Sushi,' 'Uobei,' 'Senryo,' and 'Unagama,' providing high-quality dining experiences globally and locally.
© 2026 SANRIO CO., LTD. APPROVAL NO. L664265
This marks the first collaboration between Pompompurin, celebrating its 30th anniversary in 2026, and Uobei. Under the theme 'Pompompurin at Work in Uobei,' the character will deliver excitement and healing to customers wanting to continue the fun even after the Golden Week holidays.
Limited-edition collaboration sweets, 'Pompompurin's Good Mood Cake' and 'Pudding Cake (with Pick),' will be introduced.
- 'Pompompurin's Good Mood Cake' is a frozen cake shaped like Pompompurin's face, featuring a sponge base topped with pudding-flavored mousse and a caramel cream hat—perfect for photos.
- 'Pudding Cake (with Pick)' is a revival of a popular past menu item, featuring gentle colors inspired by the character and a balanced taste with a hint of caramel bitterness. It comes with a special limited-edition pick.
Customers who order these sweets will receive one original can badge (8 designs total) distributed randomly.
- Phase 1: May 7 (Thu) – May 17 (Sun) (4 designs)
- Phase 2: May 18 (Mon) – May 31 (Sun) (4 designs)
The designs feature Pompompurin as a sushi chef and other 'at work' motifs, including one secret design per phase.
Additionally, on May 7 and May 18 only, customers spending 1,500 yen (including tax) or more on dine-in meals will receive one original can badge on a first-come, first-served basis.
We invite you to enjoy a moment of healing with Pompompurin while dining at Uobei or Genki Sushi.
[Campaign Overview]
■ Period: May 7 (Thu) – May 31 (Sun), 2026
- Phase 1: May 7 – May 17 / Phase 2: May 18 – May 31
■ Target Stores: Uobei and Genki Sushi nationwide
[About Genki Global Dining Concepts]
The company operates brands like 'Genki Sushi,' 'Uobei,' 'Senryo,' and 'Unagama,' providing high-quality dining experiences globally and locally.