Embedded Finance GeNiE Wins 'Jury's Special Award' at the '3rd Japan New Business Award'
GeNiE Inc., an Acom subsidiary offering embedded lending, won the 'Jury's Special Award' at the 3rd Japan New Business Award on April 15, 2026, highly rated for its 'Money Lamp' service.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 19:00
- 🔍 Collected: April 23, 2026 at 10:31
- 🤖 AI Analyzed: April 24, 2026 at 02:41 (16h 9m after Collected)
GeNiE Inc. (Headquarters: Chuo-ku, Tokyo, President and CEO: Yuichiro Saito, hereinafter 'GeNiE') announces that it has won the 'Jury's Special Award' as a result of the final judging at the '3rd Japan New Business Award' held at Makuhari Messe on Wednesday, April 15, 2026.
GeNiE is a subsidiary of Acom Co., Ltd., a leading consumer finance company, established to promote embedded finance in the lending domain. Embedded finance refers to 'a business company providing financial services embedded in its own services'. Since June 2024, GeNiE has been providing 'Money Lamp', an embedded financial service that allows business companies providing services via web or apps to add lending functions to their existing businesses.
At the '3rd Japan New Business Award', an award that highlights new businesses born from corporations and supports people with an entrepreneurial mindset challenging within business companies, GeNiE was selected as one of the 8 finalists, and the final judging and announcement of the results took place at Makuhari Messe on Wednesday, April 15, 2026.
On the day, President and CEO Yuichiro Saito gave the final pitch, and as a result of strict judging, GeNiE received the 'Jury's Special Award'.
GeNiE will continue to design a new 'form of credit' through 'Money Lamp', support the realization of 'dreams' by solving the financial difficulties of as many people as possible, and strive to enrich society.
■ About GeNiE Inc. and Money Lamp
GeNiE Inc. was established in 2022 as an internal new business of Acom, part of the Mitsubishi UFJ Financial Group.
About 90% of people feel resistance to using conventional consumer finance, which is a high psychological hurdle, and even if they overcome this high hurdle and apply, the screening pass rate for consumer finance is only 30%, leaving the remaining 70% of funding needs unmet. This is due to the fact that many financial institutions have no choice but to make credit decisions based only on superficial data such as attributes.
The means to solve these funding needs is embedded finance, and GeNiE's 'Money Lamp' was born as Japan's first embedded lending.
End users can borrow money naturally within the apps they normally use, thereby lowering the psychological hurdle, and by linking data, they can receive credit tailored to them.
In addition, for business companies, they can enter the financial business just by connecting an API, and it becomes possible to obtain a new revenue source through revenue sharing. Because GeNiE handles all financial operations, special licenses or expertise regarding the financial business are not required.
Money Lamp is a service that utilizes the data, know-how, and expertise of the industry-leading Acom Group, realizing an introduction speed of as little as 2 weeks, zero cost, and high service quality.
Within a year and a half of starting operations, the number of partner companies reached 29, and cumulative applicants reached 400,000. Going forward, we plan to establish advanced credit using the Acom Group's expertise, aiming for over 100 partnerships in 5 years, and furthermore, looking towards overseas expansion and platformization.
GeNiE will continue to support the wishes of as many people as possible by designing a new 'form of credit' through embedded finance.
'Money Lamp' service page: https://genie-ml.com/money-lamp/
■ About 'Japan New Business Award'
While the domestic startup industry is booming, 'new businesses' creating new value from within existing companies, including large corporations, are also showing great excitement. This award recognizes notable intrapreneurs active in large and small-to-medium enterprises. By shining a light on intrapreneurs taking on the challenge of creating new value and leading corporate transformation, this award creates encounters among challengers carrying the future of this country.
'3rd Japan New Business Award' special site: https://sj.innovationaward.jp/
■ About GeNiE Inc.
Company Name: GeNiE Inc.
Representative: Yuichiro Saito, President and CEO
Location: 2-10-9 Hatchobori, Chuo-ku, Tokyo
Established: April 1, 2022
Website: https://genie-ml.com/
GeNiE is a subsidiary of Acom Co., Ltd., a leading consumer finance company, established to promote embedded finance in the lending domain. Embedded finance refers to 'a business company providing financial services embedded in its own services'. Since June 2024, GeNiE has been providing 'Money Lamp', an embedded financial service that allows business companies providing services via web or apps to add lending functions to their existing businesses.
At the '3rd Japan New Business Award', an award that highlights new businesses born from corporations and supports people with an entrepreneurial mindset challenging within business companies, GeNiE was selected as one of the 8 finalists, and the final judging and announcement of the results took place at Makuhari Messe on Wednesday, April 15, 2026.
On the day, President and CEO Yuichiro Saito gave the final pitch, and as a result of strict judging, GeNiE received the 'Jury's Special Award'.
GeNiE will continue to design a new 'form of credit' through 'Money Lamp', support the realization of 'dreams' by solving the financial difficulties of as many people as possible, and strive to enrich society.
■ About GeNiE Inc. and Money Lamp
GeNiE Inc. was established in 2022 as an internal new business of Acom, part of the Mitsubishi UFJ Financial Group.
About 90% of people feel resistance to using conventional consumer finance, which is a high psychological hurdle, and even if they overcome this high hurdle and apply, the screening pass rate for consumer finance is only 30%, leaving the remaining 70% of funding needs unmet. This is due to the fact that many financial institutions have no choice but to make credit decisions based only on superficial data such as attributes.
The means to solve these funding needs is embedded finance, and GeNiE's 'Money Lamp' was born as Japan's first embedded lending.
End users can borrow money naturally within the apps they normally use, thereby lowering the psychological hurdle, and by linking data, they can receive credit tailored to them.
In addition, for business companies, they can enter the financial business just by connecting an API, and it becomes possible to obtain a new revenue source through revenue sharing. Because GeNiE handles all financial operations, special licenses or expertise regarding the financial business are not required.
Money Lamp is a service that utilizes the data, know-how, and expertise of the industry-leading Acom Group, realizing an introduction speed of as little as 2 weeks, zero cost, and high service quality.
Within a year and a half of starting operations, the number of partner companies reached 29, and cumulative applicants reached 400,000. Going forward, we plan to establish advanced credit using the Acom Group's expertise, aiming for over 100 partnerships in 5 years, and furthermore, looking towards overseas expansion and platformization.
GeNiE will continue to support the wishes of as many people as possible by designing a new 'form of credit' through embedded finance.
'Money Lamp' service page: https://genie-ml.com/money-lamp/
■ About 'Japan New Business Award'
While the domestic startup industry is booming, 'new businesses' creating new value from within existing companies, including large corporations, are also showing great excitement. This award recognizes notable intrapreneurs active in large and small-to-medium enterprises. By shining a light on intrapreneurs taking on the challenge of creating new value and leading corporate transformation, this award creates encounters among challengers carrying the future of this country.
'3rd Japan New Business Award' special site: https://sj.innovationaward.jp/
■ About GeNiE Inc.
Company Name: GeNiE Inc.
Representative: Yuichiro Saito, President and CEO
Location: 2-10-9 Hatchobori, Chuo-ku, Tokyo
Established: April 1, 2022
Website: https://genie-ml.com/