General Appoints Nana Komatsu for New Commercial

GENERAL Inc. will begin broadcasting its new TV commercial "From Air to Life" nationwide on Wednesday, April 1, 2026, featuring model and actress Nana Komatsu.

In January 2026, coinciding with our 90th anniversary, we changed our company name to GENERAL Inc. (formerly 株式会社ゼネラル) and took a new step forward. To date, we have created world-first and industry-first products through our commitment to making life comfortable with innovative manufacturing and unconventional ideas. Moving forward, we will continue to aim for further innovation by combining our cultivated advanced technology with unique ideas. We will also strive to create "Creating a Life Conditioner" that protects health and communities from extreme heat and cold snaps, which can be considered disasters, and supports a sustainable and well-being lifestyle.

This commercial was produced to expand the recognition of "GENERAL Inc." and to allow viewers to feel closer to our vision of "Creating a Life Conditioner" through Ms. Komatsu's performance and narration. It embodies our desire to continue supporting the comfort of loved ones and families, the safety of communities, and to be by the side of all Life. Please pay attention to it.

About the Appointment of Nana Komatsu

Ms. Komatsu has established a dignified and solid worldview, which aligns with our company's direction. We believe she can embody the brand image of GENERAL as we embark on a new chapter, which led to her selection for this role.

CM Story

The commercial opens with a close-up of Ms. Komatsu's face, accompanied by the narration, "General is moving from Air Conditioner to Life Conditioner." The text "Air" and "Life" transitions, with Ms. Komatsu visually representing the letter "i," symbolically expressing the brand's aspirations.

The scenes depict peaceful everyday moments: an infant and mother comfortably spending time near a "nocria" air conditioner, people passing by in the city, children riding bicycles, and an elderly couple walking in a forest. These scenes are overlaid with our vision for a future where people, the environment, and communities coexist harmoniously. The commercial concludes with Ms. Komatsu shining brightly, accompanied by the narration "By the side of all Life," followed by the company name and slogan.

Talent Information

Nana Komatsu

Born February 16, 1996, in Tokyo. Debuted as a model in 2008. Since then, she has appeared in numerous magazines and advertisements.

She has served as a Chanel ambassador since 2016, working globally in fashion and beauty.

Her first feature film role in "The World of Kanako" (14) earned her the Newcomer of the Year award at the 38th Japan Academy Film Prize, among other newcomer awards.