Generation Pass Launches HIA Belle High Seat Chair With Utility Model Lumbar Support

Generation Pass Co., Ltd., operator of the EC shop Recomendo and headquartered in Nishi-Shinjuku, Shinjuku-ku, Tokyo, with Hiroaki Okamoto as president and representative director, will launch Belle, a high seat chair from its original brand HIA featuring a utility model-registered lumbar support function. The product will gradually go on sale at Recomendo stores. Based on the concept of a stylish high seat chair, Belle comes in four natural colors that blend easily with interiors. It features a lumbar support function that supports the lower back, combining functionality with design in an original specification. The lineup includes two types: HA-TJ-140X with a footrest, and the compact, easy-to-use HA-TJ-139, allowing users to choose according to their lifestyle and usage scene. Key features include: 1. A utility model-registered lumbar support function. The reclining lumbar cushion helps keep the pelvis upright and supports good posture. By supporting the waist area, the chair is designed to remain comfortable even during long periods of sitting. 2. A high-back design that firmly supports the body from the back to the head, reducing strain on the neck and shoulders and providing a relaxed seating experience. 3. Multi-stage reclining adjustment for the back, head, waist, and legs; the non-footrest model adjusts the back, head, and waist. Users can create a comfortable posture for reading, watching TV, or relaxing. 4. Pocket coils in the seat of the footrest model, which sink independently to fit the body’s contours and disperse body pressure. 5. Four interior-friendly colors: Stone Gray, Sand Beige, Natural, and Mist Rose. The HIA Lumbar Support High Seat Chair with Footrest HA-TJ-140X Belle is available in Stone Gray, Sand Beige, Natural, and Mist Rose. Its size is approximately 58 cm wide, 77 to 129 cm deep, and 80 to 104 cm high, with a seat height of 36 to 40 cm. Materials include 100% polyester fabric on the front, 100% polyester taffeta on the back, urethane foam, polyester batting, steel, pocket coils, and natural wood and steel armrests. The expected retail price is 19,999 yen including tax. The HIA Lumbar Support High Seat Chair HA-TJ-139 Belle is available in Stone Gray, Sand Beige, Natural, and Mist Rose. Its size is approximately 58 cm wide, 73 to 99 cm deep, and 80 to 99 cm high, with a seat height of 36 to 40 cm. Materials include 100% polyester fabric on the front, 100% polyester taffeta on the back, urethane foam, polyester batting, steel, and natural wood and steel armrests. The expected retail price is 13,999 yen including tax. The word hia means joy or wish in Hawaiian. HIA is a brand born from the desire to help people have a space where they can feel calm, secure, and true to themselves. Centered on natural-taste products that blend easily into rooms, the brand aims to propose more functional interior products, including patented or otherwise protected features. Its future lineup is planned to include compact chairs, sofas, high seat chairs, and other interior items that create relaxing spaces at home. Generation Pass Co., Ltd. primarily operates an EC marketing business that sells products through online stores. Under its corporate philosophy of serving as a bridge that conveys the important intentions of companies creating excellent products to consumers, the company develops sales strategies through continuous collection and analysis of marketing data and systemized operations. Contact for inquiries: Public Relations, Generation Pass Co., Ltd. Tel: 03-3343-3544. Fax: 03-5321-6191.