GiGO Makes Its Debut in Shanghai, China! 'GiGO Shanghai Bailian ZX' Grand Opening on March 27, 2026: A New Hub Featuring GiGO's Diverse Content

GENDA (Shanghai) CO., LTD. (Headquarters: Shanghai, China; President: Shinji Takemura; hereinafter 'GENDA Shanghai'), an overseas subsidiary of GENDA Inc., which includes GENDA GiGO Entertainment Inc. (Headquarters: Minato-ku, Tokyo; President: Kazuhiro Ninomiya; hereinafter 'the Company'), has announced the grand opening of 'GiGO Shanghai Bailian ZX' on Friday, March 27, 2026, located within the 'Bailian ZX' shopping mall in Shanghai, China—a renowned hub for '2D culture.'

First 'GiGO' Amusement Facility Opens in Shanghai, China!

GENDA Shanghai began its full-scale amusement facility business in China in 2025. Having previously delivered entertainment experiences through multiple 'mini-locations' (game corners typically featuring fewer than 30 machines), the opening of the GiGO store at Bailian ZX marks a significant milestone for GENDA Shanghai's operations in China.

Located in Bailian ZX, one of Shanghai's premier destinations for subculture trends, 'GiGO Shanghai Bailian ZX' serves as an official GiGO concept shop, designed to provide a deeper and more direct experience of the GiGO brand world.

This location is the first 'staffed, large-scale amusement facility' operated by GENDA Shanghai in mainland China. It offers a one-stop space to experience the diverse content that has made GiGO popular in Japan:

・GiGO Amusement Facility: Offering crane games and more, just like in Japan.

・'GiGO no Taiyaki': Featuring the popular Japanese sweet, including character-collaboration taiyaki.

・Collaboration Cafe: A space for fan communities to connect through popular IP collaborations.

・Retail Area: A must-visit corner stocked with exclusive items and official merchandise.

Moving forward, GENDA Shanghai will continue to introduce the latest content, exclusive events, and the signature attentive service cultivated by GiGO in Japan. Additionally, the company is planning 'Shanghai-exclusive' original content tailored to local market needs. By combining 'global standards from Japan' with 'Shanghai's unique creativity,' the company aims to provide fresh surprises to customers in China.