Korean Cosmetic Brand "Heart Percent" to be Introduced Sequentially to Drugstores Nationwide Starting April 2026 (Excluding some stores)

Gekkasei Trading Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director: Moon Hyun-woo), as the official Japanese distributor for the Korean cosmetic brand "Heart Percent," will sequentially introduce "Dot On Mood Lip Pencil" and "Dot On Mood One-Way Gloy Tint" to drugstores nationwide (excluding some stores) starting April 2026.

■ What is Heart Percent?
Heart Percent is an emotional cosmetic brand that cherishes the diverse moods within oneself—"mood facets"—and proposes colors that complement the day's mood and style. Its flagship series, "Dot On Mood," offers a wide range of products including lipsticks, tints, and eye palettes. With trendy color designs and unique formulations, it has earned high acclaim, including beauty awards both in Korea and internationally. Among them, the "Dot On Mood Lip Pencil" and "Dot On Mood One-Way Gloy Tint," which are now being launched, are popular products on social media as the "best lip combo." With a color range that naturally blends with all skin tones, they beautifully bring out each individual's "mood."

■ Product Details
Dot On Mood Lip Pencil
All 4 colors | 1,540 yen (tax included)
This lip pencil helps to define the lip contour and create a three-dimensional lip makeup look. Its smooth application makes it easy to blend, allowing you to enjoy natural finishes when combined with various lip colors.
#02 Creamy Pink
A transparent pink, like clear cool pink mixed with a drop of white.
#06 Rose Beige
A transparent rose beige that suppresses yellow tones.
#08 Cloudy Mauve
A sophisticated dusty gray mauve, layering mauve over gray.
#20 Salmon Beige
A nude beige that covers redness and dullness, blending naturally.

Dot On Mood One-Way Gloy Tint
All 4 colors | 1,870 yen (tax included)
This tint features a finish that allows you to enjoy both the color of a tint and the glossy texture of a gloss. It is an item that has won awards at Korean beauty awards.
#02 Pale Mauve
A pure, transparent nude peach beige.
#09 Peachy Milk
A clear peach milk color, a light nude peach.
#11 Dawn Mauve
A grayish mute mauve reminiscent of a quiet dawn.
#12 Midnight Leaves
A deep reddish-brown like autumn leaves dancing in the wind.

Moving forward, Gekkasei Trading Co., Ltd. will continue to deliver high-quality and aesthetically rich products as a bridge connecting appealing Korean brands with Japanese consumers.

【Company Overview】
Company Name: Gekkasei Trading Co., Ltd.
Headquarters: Chuo-ku, Tokyo
Representative Director: Moon Hyun-woo

【Contact Information】
Gekkasei Trading Co., Ltd.
Customer inquiries: info@gekkasei.co.jp
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