"Turn Japan into a Theme Park!" Immersive Attraction 'Entabi®' Co-created with Regions to Simultaneously Launch in All 47 Prefectures – Nationwide Expansion Plan Announced

## Press Release Information
Title: "Turn Japan into a Theme Park!" Immersive Attraction 'Entabi®' Co-created with Regions to Simultaneously Launch in All 47 Prefectures – Nationwide Expansion Plan Announced
Subtitle: Tourism shifts from "viewing" to "co-creating." Experiential tourism content 'Entabi®', where stories are co-created with local residents, will be simultaneously held in all 47 prefectures nationwide. Utilizing local history, culture, and people, Japan will become one big theme park.

Our company supports April Dream, an initiative to make April 1st a day for announcing dreams. This press release represents the dream of Playing Inc.

Playing Inc. (Sakai City, Osaka Prefecture; Representative Director: Tomofumi Yamamoto) announced on April 1, 2026, as part of PR TIMES' "April Dream" project, the simultaneous nationwide launch of its experiential tourism content, the immersive attraction 'Entabi®', across all 47 prefectures.

This concept aims to re-edit the history, culture, and human activities rooted in each region into a "story," allowing tourists to participate as characters and "experience" the land, thereby expanding this new tourism model nationwide.
'Entabi®', which has already been implemented in Osaka, Hyogo, Nara, and Aichi, has shown results such as increased attachment to the region and a desire for re-visitation, as local residents become performers and tourists participate in the story.

Participants have shared feedback such as:
- "It was great to not only watch the performance in front of me but also to participate myself." (Female, 20s)
- "I never thought I'd become a character in a story." (Male, 50s)
- "The performers were dedicated, and participants were positive and eager to enjoy." (Male, 40s)
- "I was moved to see a side of my child I didn't know." (Female, 40s)
- "Even though we were strangers, we felt a sense of unity by the end." (Female, 30s)
These voices indicate that the experience creates strong value across generations.

Furthermore, participating facilities have given feedback such as:
- "The facility itself becomes a theater."
- "An experience that moves both children and parents."
- "It's not about showing something, but about everyone coming together to create a positive space."
These evaluations highlight its attention as a new form of tourism and cultural experience.

In this project, different stories will be developed for each region.
Works will be created together with local residents, students, and businesses, implementing "stories that can only be experienced in that land" in each of the 47 prefectures.

Currently, planning and development of production plans for various regions are underway, with an eye towards expanding into new areas in addition to those where it has already been implemented.

## Entabi® Nationwide Expansion List *★ indicates already held.

【Hokkaido/Tohoku】
- Hokkaido: The Last Samurai (Goryokaku)
- Aomori Prefecture: Those Who Light Souls (Nebuta Night)
- Iwate Prefecture: The Secret Treasure of Oshu Fujiwara (Chuson-ji Konjiki-do)
- Miyagi Prefecture: The Dragon God's Hidden Treasure (Matsushima)
- Akita Prefecture: The Oni's Judgment (Namahage Museum)
- Yamagata Prefecture: The Secret Letter of Taisho Romance (Ginzan Onsen)
- Fukushima Prefecture: The Byakkotai's Last Message (Tsuruga Castle)

【Kanto】
- Ibaraki Prefecture: The Secret Mission Hidden in Plum Blossoms (Kairakuen)
- Tochigi Prefecture: The Mystery of the Sleeping Shogun (Nikko Toshogu Shrine)
- Gunma Prefecture: The Hot Spring Conspiracy (Kusatsu Onsen)
- Saitama Prefecture: The Phantom Who Steals Time (Kawagoe Warehouse District)
- Chiba Prefecture: The Sealed Prayer (Naritasan Shinshoji Temple)
- Tokyo Metropolis: The Secret Society of Kaminarimon (Senso-ji Temple)
- Kanagawa Prefecture: The Shadow of the Barrier Breaker (Hakone)

【Chubu】
- Niigata Prefecture: Betrayal Over Gold (Sado Gold Mine)
- Toyama Prefecture: Top Secret Mission Under Blockade (Kurobe Dam)
- Ishikawa Prefecture: The Million Koku Secret Pact (Kenrokuen Garden)
- Fukui Prefecture: The Resurrected Ancient Shadow (Dinosaur Museum)
- Yamanashi Prefecture: The Trial of the Gods (Mt. Fuji)
- Nagano Prefecture: The Mystery of the Vanished Gokaicho (Zenko-ji Temple)

【Tokai】
- Gifu Prefecture: The Hidden Treasure of Gassho Village (Shirakawa-go)
- Shizuoka Prefecture: The Lost Robe of the Heavenly Maiden (Miho no Matsubara)
- Aichi Prefecture: ★Me Who Leaps Through Time (Yanagihara-dori Shopping Street)
- Aichi Prefecture: The Phantom Thief Targeting the Golden Shachihoko (Nagoya Castle)
- Mie Prefecture: The Last Wish Reaching the Sacred Realm (Ise Grand Shrine)

【Kansai】
- Shiga Prefecture: The Ninja's Secret Letter (Hikone Castle)
- Kyoto Prefecture: The Love Letter Lost on Stage (Kiyomizu-dera Temple)
- Osaka Prefecture: ★The Cat Who Ate Japanese Sweets (Sakai Risho no Mori)
- Osaka Prefecture: ★Easy Play Show: Takojizo Monogatari (Kishiwada Castle)
- Osaka Prefecture: The Millionaire's Gold Scramble! (Osaka Castle)
- Hyogo Prefecture: ★Battle in Hyogonotsu (Hyogonotsu Museum)
- Hyogo Prefecture: The Cipher Hidden in the White Heron (Himeji Castle)
- Hyogo Prefecture: ★Jibungoto (Disaster Prevention Entabi)
- Nara Prefecture: ★Heijo-kyo Sen-to Yu-yoi-ki (Heijo Palace Izanaikan)
- Nara Prefecture: The Future Reflected in the Great Buddha's Eyes (Todai-ji Temple)
- Wakayama Prefecture: Kukai's Sealed Document (Mt. Koya)

【Chugoku】
- Tottori Prefecture: The Legend of the Vanished Oasis (Tottori Sand Dunes)
- Shimane Prefecture: The Secret Matchmaking Contract (Izumo Taisha Shrine)
- Okayama Prefecture: Momotaro's Lost Treasure (Korakuen Garden)
- Hiroshima Prefecture: The Oracle of Itsukushima (Miyajima)
- Yamaguchi Prefecture: The Truth of the Underground Labyrinth (Akiyoshidai)

【Shikoku】
- Tokushima Prefecture: The Dancing Secret Mission (Awa Odori)
- Kagawa Prefecture: The Sea God's Trial (Kotohira-gu Shrine)
- Ehime Prefecture: The Thousand-Year Promise (Dogo Onsen)
- Kochi Prefecture: Ryoma's Last Letter (Katsurahama)

【Kyushu/Okinawa】
- Fukuoka Prefecture: The Vanished Oracle of Learning (Dazaifu Tenmangu Shrine)
- Saga Prefecture: Chase the Phantom Masterpiece (Arita Porcelain Village)
- Nagasaki Prefecture: The Foreign Secret Meeting (Glover Garden)
- Kumamoto Prefecture: The Secret Hidden in Reconstruction (Kumamoto Castle)
- Oita Prefecture: Invitation from Hell (Beppu Onsen)
- Miyazaki Prefecture: The Mythological Reversal (Takachiho Gorge)
- Kagoshima Prefecture: Decision on the Eve of Eruption (Sakurajima)
- Okinawa Prefecture: The Last Treasure of the Ryukyu Kingdom (Shuri Castle)

## Why Nationwide Expansion Now?

Across Japan, many regions possess tourism resources but are merely "passed through," or face difficulties in cultural inheritance due to a lack of facilitators.
'Entabi®' addresses these challenges with a tourism experience that has a "structure to transform spectators into facilitators."
By participating in stories and engaging with local communities, tourists transform from mere visitors into "relationship populations."
We aim to create this cycle on a nationwide scale.

## Japan as a Whole Theme Park

The goal of this concept is not merely to expand events.
It is a state where towns, shopping streets, and tourist destinations across Japan become stages, where stories exist everywhere, people meet, and experiences are born.

In other words, "turning Japan into one big theme park."

This concept is not just an initiative by companies or regions; it is a project in which every visitor can participate.

"Bring joy to others, together with joy."

Tourists enter the region not as "observers" but as "characters in a story," meeting local people and spending time together.

Transforming travel experiences from mere memories into "stories created with someone"—
We will realize such a new form of travel nationwide.

## Peace in the World Through Travel

Through its activities to date, Playing Inc. has gained the realization that "people understand others more easily when they share a story."
Even with different cultures and languages, people can connect by experiencing the same story.
Turning every place into an attraction.
By expanding this initiative across Japan and then to the world,

Ultimately, we aim to achieve our mission of "bringing peace to the world through travel."

## Founder Tomofumi Yamamoto's Career and Background

Playing Inc.
Representative Director Tomofumi Yamamoto established a theater company in 1998 and built his career in stage direction and scriptwriting. In 2007, he obtained a travel agency license to apply his "story design skills" and "場の演出力 (場の演出力 - ability to direct the atmosphere/setting)" cultivated in theater to tourism. In 2020, prompted by the COVID-19 pandemic, he explored "experiential tourism utilizing regional resources" and began pilot experiments on closed tourist facilities. This initiative was systematized as 'Entabi®', establishing a new genre of "tourism x theater" where tourists themselves become characters in the story.

## This is Not Just a Dream

This concept is a "dream" announced as part of April Dream, but at the same time, it is an "ongoing project" that has already begun to be realized in some regions.
Playing Inc. will work hand-in-hand with local communities to turn this concept into a reality, one step at a time.

## Contact Us

Playing Inc. Public Relations Department (Contact: Rin Iwata) E-mail: info@entabi.jp
- Representative: Representative Director Tomofumi Yamamoto
- Location: 3-1-14 Koryo Higashi-machi, Sakai-ku, Sakai City, Osaka
- TEL: 072-254-1020
- MAIL: info@entabi.jp
- Achievements: Sakai Risho no Mori, Hyogonotsu Museum, Osaka Prefectural Large Children's Museum Big Bang, National Nara Heijo Palace Izanaikan, etc.
- Official Website URL: https://www.gekidanplaying.com/