Online Wedding Gift Services Including 'hikica' Reach 580,000 Cumulative Issuances; Smartphone-based 'Smahiki' Grows to Roughly 30% of Wedding Gifts

Wedding gift card hikica++

geeva Inc. (Headquarters: Mashiki-machi, Kamimashiki-gun, Kumamoto Prefecture; CEO: Hirofumi Ogawa; hereinafter "geeva") announced that the cumulative number of issuances for its online wedding gift services has reached approximately 580,000 (based on internal order data).

Shifting from the general concept of "giving gifts wrapped with traditional noshi paper" to allowing couples to choose "how to give the gifts," geeva has rolled out various unique mechanisms. Centered around wedding gift cards, these include diverse gifting methods such as social gifts and QR gifts, a "refund guarantee" for unexchanged items, and a three-item upgrade system.

These features resonated with couples seeking new styles of weddings in the post-COVID era, leading to continuous growth in issuances.

■ hikica Official Website: https://www.hikica.jp/

1. "Guests can choose all three items," supporting the 580,000 issuances

Traditional wedding gifts typically involved handing out a paper bag containing boxed gifts wrapped in noshi at the venue or pre-selecting items for home delivery, making it the norm for couples to decide what to give. However, geeva believes that true joy comes from allowing guests to freely choose how they receive their three items (main gift, sweets, and lucky charm). Rather than "giving everyone the same item," allowing guests to select three items that suit their preferences and lifestyles leads to higher satisfaction.

Based on this concept, the wedding gift service "hikica" has sequentially expanded its gifting options to include gift cards, catalog BOOK/BOX formats, QR gifts, and Smahiki, driving its large-scale utilization.

2. "Four Gifting Methods" catering to pre-wedding, post-wedding, and DIY needs

The distinguishing feature of this online wedding gift service is that, despite being online, it allows couples to choose a gifting method that suits the event's atmosphere and the guest demographic.

Casual delivery in a hand-held size
(1) Wedding Gift Card
With a look similar to traditional gifts, these are easy to hand directly to guests on the day and pair well with name cards and seating guides.
▼ https://www.hikica.jp/hikidegift-catalog/card/

With a rigid box
(2) BOOK/BOX Type
By using a booklet or boxed format, it caters to elderly guests who might be uncomfortable using smartphones and to formal occasions where presentation is emphasized.

(3) QR/PNG Type
By embedding a QR sticker or PNG data into name cards, profile books, or paper items, couples can create highly original presentations.
▼ https://www.hikica.jp/hikidegift-catalog/qrgift/

(4) Smahiki
A social wedding gift that can be sent via LINE, email, or SMS after the ceremony. It is characterized by the ease of customizing gifts for each guest after confirming their actual monetary wedding contribution.
▼ https://www.hikica.jp/hikidegift-catalog/smahiki/

3. Covering price, presentation, and peace of mind with "Five Brands" and a "Refund Guarantee"

Beyond gifting methods, the choice of brands has also been expanded.
- hikica++: A standard brand emphasizing a balance of assortment, price, and variety.
- cloche++: A brand focused on savings (promoting up to 41% OFF on the official site).
- TRUX BRIDAL: A brand for couples prioritizing luxury and distinctiveness.
- hikicaBOOST: A lottery-style interactive gift where both guests and the couple can win prizes.
- gifca: A wedding gift card featuring a "refund guarantee" for unexchanged items.

4. Providing "new added value" unique to online wedding gifts

Under the idea of "offering new wedding gifts as a new form of gratitude," geeva has materialized added value previously unseen in traditional gifts. The key features include:

(1) Grade-up Function
A system that allows guests to combine the budget for the three items (main gift, sweets, lucky charm) to select a single, more expensive item. This expands flexibility and guest satisfaction by offering the choice to "select three individual items" or "consolidate the budget for one premium item" (Patent No. 7239227).
▼ What is Grade-up? https://www.hikica.jp/hikidegift/gradeup/

(2) Original Card
Using an industry-first, individual variable printing technology for credit-card sizes, it produces uniquely designed cards tailored for each couple in units of one. Under the quality standard that "only authentic products sell online," the service focuses on paper texture and design, realizing a one-of-a-kind wedding gift card.