Geek+ Supports Stride's EC Logistics with Fulfillment and Proprietary Software
Geekplus Co., Ltd. started operational support for EC logistics for Stride Co., Ltd. utilizing its fulfillment services and proprietary software, achieving weekend shipping and shortened lead times.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 19:00
- 🔍 Collected: April 2, 2026 at 14:30
- 🤖 AI Analyzed: April 21, 2026 at 06:32 (448h 2m after Collected)
Geekplus Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director and CEO: Yamato Kato) started operational support for EC logistics through fulfillment services in October 2025 for Stride Co., Ltd. (Headquarters: Chuo-ku, Tokyo, President and Representative Director: Takashi Fukuchi), which develops running and outdoor shoe brands.
With this support, Geekplus will support operational efficiency improvements and sustainable corporate growth from a logistics standpoint through the use of cutting-edge automation technology and supply chain optimization.
■ Background of Initiating Support
Stride Co., Ltd., under the purpose of "Making every step healthy," operates 16 specialty running and outdoor stores called "STRIDE LAB" nationwide, and handles agency business for domestic and international running and sports brands, as well as the operation of its own brands. Through events and community activities, they also focus on initiatives to widely popularize the joy of running as a lifelong sport. With a policy to expand "STRIDE LAB" to a scale of 100 stores nationwide within the next 5 to 10 years, they established a US corporation in Denver, Colorado in March of this year, accelerating their business development domestically and internationally.
In recent years, the logistics industry has faced severe labor shortages, and against the backdrop of expanding EC demand and increased shipping volumes during sales seasons, the logistics burden centered around warehouse sites has been increasing year by year. Accompanying the expansion of their EC business, Stride was also required to establish a system for operational efficiency and data visualization. Furthermore, toward further business expansion and improvement of the customer experience, they were advancing operational improvements to handle weekend shipping and maximize sales opportunities.
Given this background, they needed to select a partner capable of achieving both a transition to an EC-specialized logistics system and operational efficiency. Geekplus's operational know-how cultivated through EC logistics support in various industries and its flexible operational structure were highly evaluated, leading to the implementation of this support.
*Ministry of Economy, Trade and Industry "FY2023 Market Research Report on E-Commerce"
■ About the Initiatives
- Realization of Weekend Shipping
By constructing a flexible shipping structure tailored to the fluctuations unique to EC, we have realized weekend shipping.
- Reduction of Delivery Lead Times
Through the optimization of business processes and the use of automation technology, operations have been streamlined, realizing a reduction in lead time from order to shipment.
- Supporting Efficient Decision-Making through Data Visualization
By visualizing data, we optimize inventory placement and the movement of goods, supporting the maximization of sales opportunities and proper inventory management.
■ Future Developments
Moving forward, in addition to the current EC logistics support for BtoC, we plan to expand our scope to include BtoB shipping to outdoor specialty stores and sports mass retailers. Furthermore, looking toward overseas expansion, we will respond to cross-border EC and overseas shipping in stages. Additionally, by utilizing the supply chain data utilization cloud "skylaa" to promote the advancement of the supply chain through demand forecasting and inventory optimization, we will realize further efficiency and stable operation of EC logistics, aiming to improve logistics efficiency and strengthen the customer experience. Geekplus will continue to accompany businesses as a logistics partner that supports their growth.
*For details on the supply chain data utilization cloud "skylaa", click here
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With this support, Geekplus will support operational efficiency improvements and sustainable corporate growth from a logistics standpoint through the use of cutting-edge automation technology and supply chain optimization.
■ Background of Initiating Support
Stride Co., Ltd., under the purpose of "Making every step healthy," operates 16 specialty running and outdoor stores called "STRIDE LAB" nationwide, and handles agency business for domestic and international running and sports brands, as well as the operation of its own brands. Through events and community activities, they also focus on initiatives to widely popularize the joy of running as a lifelong sport. With a policy to expand "STRIDE LAB" to a scale of 100 stores nationwide within the next 5 to 10 years, they established a US corporation in Denver, Colorado in March of this year, accelerating their business development domestically and internationally.
In recent years, the logistics industry has faced severe labor shortages, and against the backdrop of expanding EC demand and increased shipping volumes during sales seasons, the logistics burden centered around warehouse sites has been increasing year by year. Accompanying the expansion of their EC business, Stride was also required to establish a system for operational efficiency and data visualization. Furthermore, toward further business expansion and improvement of the customer experience, they were advancing operational improvements to handle weekend shipping and maximize sales opportunities.
Given this background, they needed to select a partner capable of achieving both a transition to an EC-specialized logistics system and operational efficiency. Geekplus's operational know-how cultivated through EC logistics support in various industries and its flexible operational structure were highly evaluated, leading to the implementation of this support.
*Ministry of Economy, Trade and Industry "FY2023 Market Research Report on E-Commerce"
■ About the Initiatives
- Realization of Weekend Shipping
By constructing a flexible shipping structure tailored to the fluctuations unique to EC, we have realized weekend shipping.
- Reduction of Delivery Lead Times
Through the optimization of business processes and the use of automation technology, operations have been streamlined, realizing a reduction in lead time from order to shipment.
- Supporting Efficient Decision-Making through Data Visualization
By visualizing data, we optimize inventory placement and the movement of goods, supporting the maximization of sales opportunities and proper inventory management.
■ Future Developments
Moving forward, in addition to the current EC logistics support for BtoC, we plan to expand our scope to include BtoB shipping to outdoor specialty stores and sports mass retailers. Furthermore, looking toward overseas expansion, we will respond to cross-border EC and overseas shipping in stages. Additionally, by utilizing the supply chain data utilization cloud "skylaa" to promote the advancement of the supply chain through demand forecasting and inventory optimization, we will realize further efficiency and stable operation of EC logistics, aiming to improve logistics efficiency and strengthen the customer experience. Geekplus will continue to accompany businesses as a logistics partner that supports their growth.
*For details on the supply chain data utilization cloud "skylaa", click here
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