GDX Announces Agxalpha as New Member to Strengthen Hometown Tax Donation Support

The Association for Municipal DX Promotion, generally known as GDX, announced that Agxalpha Inc., a pioneer in Amazo consulting and provider of hometown tax donation operation outsourcing services, has joined the organization. In April 2026, Agxalpha launched a new service that comprehensively supports all major hometown tax donation portals, including Amazo, Rakuten, Satofull, Furunavi, and Furusato Choice. The company provides municipalities with proprietary know-how gained from supporting donation programs with contributions reaching up to approximately 15 billion yen. Agxalpha has 15 years of experience in Amazo consulting. It has helped numerous clients, from small and medium-sized companies to major enterprises, expand sales. Its strength lies in an integrated analysis-and-execution structure based on target marketing and STP analysis, covering everything from market assessment tailored to product characteristics to action plans based on consumer behavior theory. Since 2024, the company has been fully developing its hometown tax donation support business for municipalities. Based on consultations from more than 100 municipalities, Agxalpha identified three structural issues in the hometown tax donation sector: short-term, near-sighted thinking focused on immediate results; systems that make it difficult to accumulate knowledge; and chronic shortages of human resources. In April 2026, the company launched a new service designed to address these issues. The new service features a modular plan structure consisting of four layers: consulting, product registration, creative production, and marketing. Municipalities can select only the functions they need, such as Amazo registration only, strategy design only, or support only for weaker creative areas. The service is also easy for municipalities to outsource when they already work with local companies but want to supplement missing functions. It supports not only Amazo but also all major portals, including Rakuten, Satofull, Furunavi, and Furusato Choice. A particular strength is Agxalpha’s ability to operate Amazo DSP advertising, which only a limited number of certified operators can manage. The company also provides a hands-on support style that helps municipalities become self-sufficient by preserving monthly analysis materials and the reasoning behind policy decisions in PowerPoint documents, ensuring that knowledge remains even when personnel change. GDX expects Agxalpha’s membership to enable more practical support for municipalities by leveraging new expertise in Amazo consulting for hometown tax donation programs, medium- to long-term strategy planning based on data analysis, and self-sustaining support that emphasizes knowledge accumulation. To mark the membership, an interview with Taichi Nishitani of Agxalpha Inc., leader of the Hometown Tax Promotion Department in the Amazo Specialized Consulting Business, will be published in the May 2026 issue of the association magazine Municipal DX Guide Vol. 9, in the special feature “Hometown Tax Donation: Returning to the Starting Point.” It is also scheduled to be published on the web version of Municipal DX Guide. GDX will continue strengthening collaboration with member companies including Agxalpha, supporting municipal DX promotion and the sustainable development of local communities.