Official Collaboration Announced: "VRC Boxing," a Physical eSports World on VRChat with Over 10 Million Visits, Teams Up with Tokyo CuteCute – Exclusive Collaboration Gloves to be Distributed for Free –

Good Choice Entertainment Co., Ltd. (Headquarters: Tokyo, Representative: Yohei Sasaki) is pleased to announce that its idol group "Tokyo CuteCute" will officially collaborate with "VRC Boxing," a physical eSports world developed on VRChat, the world's largest social VR platform.

This project is the world's first initiative (according to our own research) to "integrate idols and physical eSports in a metaverse space."

What is VRChat?

VRChat is a social VR platform where users can interact with people worldwide in real-time through avatars. It is a global platform that continues to expand, leading the metaverse market, where diverse cultures such as live events, sports, music, and corporate promotions coexist.

What is VRC Boxing?

"VRC Boxing" is an authentic boxing experience world developed within VRChat. As a "physical eSports" where users' own body movements are directly reflected in attacks and defenses, it achieves a sense of realism akin to real-life combat sports. - Cumulative visits: Over 10 million - Active users: Approximately 300,000 - Overseas user ratio: Approximately 90% It boasts an overwhelming scale and is attracting attention from around the world as one of the top popular contents within VRChat.

Collaboration Content ① Tokyo CuteCute Special Booth

A special booth where users can experience the world of Tokyo CuteCute will be set up within the VRC Boxing world. - Screening of the latest music videos - Visual displays linked to member avatars - Photo spot (designed for SNS diffusion) - World-exclusive voices & production gimmicks This provides an "immersive idol experience" unique to the metaverse.

Collaboration Content ② Free Distribution of Exclusive Collaboration Gloves

Official collaboration gloves for "Tokyo CuteCute" that can be used within VRC Boxing will be distributed for free. Users can experience a new style of support, "fighting while wearing their favorite idol," creating a "participatory idol culture" that goes beyond just watching.

Significance of this Collaboration

This project aims to create next-generation entertainment that spans: - Idol culture - Combat sports - eSports - Metaverse In particular, in a global environment with an overseas user ratio of 90%, this will be a new model for Tokyo CuteCute, as a "Japan-originated idol IP," to directly reach the world. Through this collaboration, Tokyo CuteCute will evolve from "idols to watch" to "idols to experience," creating new value that fuses the real and virtual.

Future Developments

The following developments are planned for the future: - In-world event hosting (fan participation projects) - Collaboration linked with international competitive tournaments - Strengthening overseas promotion - Real-life concert x metaverse linked initiatives We will accelerate global IP development starting from VRChat and fully launch Tokyo CuteCute's global expansion.

Company Profile

Good Choice Entertainment Co., Ltd. Location: Tokyo Representative: Yohei Sasaki Inquiries: yohey@gceinc.net Business activities: Talent management / IP production / Event planning and production