Public-Private Partnership for Heatstroke Prevention Awareness Video to be Broadcast on FamilyMart TV Nationwide! Initiatives to Support Summer Health Together with Communities

Image for broadcast

Gate One Co., Ltd. (Address: Minato-ku, Tokyo, President & CEO: Ichiro Kurata, hereinafter referred to as Gate One), which operates the retail media within FamilyMart stores (excluding some regions), and Data One Co., Ltd. (Address: Chiyoda-ku, Tokyo, President: Fuyuki Kunitachi, hereinafter referred to as Data One), as part of FamilyMart's initiative aiming to be "most loved by the community," one of the slogans for its "Ichiban Challenge" as it approaches its 45th anniversary in September 2026, will cooperate with all 47 prefectures and Otsuka Pharmaceutical Co., Ltd. (hereinafter referred to as Otsuka Pharmaceutical) to broadcast heatstroke prevention awareness videos unique to each local government on the in-store digital signage "Fami-Ch" starting June 30, 2026 (Tue).

Heatstroke Prevention at FamilyMart! Awareness Videos to be Broadcast on Fami-Ch, Installed in Over 10,000 Stores Nationwide, in Collaboration with Otsuka Pharmaceutical and Local Governments

This year, as in 2025, FamilyMart, the 47 prefectures, and Otsuka Pharmaceutical will collaborate to produce "Heatstroke Prevention Awareness Videos." These videos (15 seconds each), unique to each prefecture, will be broadcast on the digital signage "Fami-Ch" installed in stores nationwide, raising awareness about heatstroke through video and audio.

<Initiative Details>

Broadcast Period: Tuesday, June 30, 2026 - Monday, July 13, 2026, 11:00 AM - 5:59 PM

Video Length: 15 seconds (broadcast 6 times per hour during the above period)

Broadcast Stores: Approximately 11,300 stores nationwide equipped with digital signage in all 47 prefectures (as of the end of April 2026)

*Stores with installations can be found here: https://gate-one.co.jp/map/

Tie-up Advertisement to be Broadcast on Weather Information Program "FamiTen"

"FamiTen" is a weather information program broadcast on FamilyMart's digital signage, Fami-Ch, installed in FamilyMart stores nationwide.

This time, a tie-up advertisement between Otsuka Pharmaceutical Co., Ltd.'s Pocari Sweat and Fami-Ch, the weather information program on Fami-Ch, will also be broadcast. One of the three screens of "FamiTen" will be used as an advertising screen, with optimal ad materials distributed according to the weather conditions in each area.

*Images are for illustrative purposes.

First Collaboration with FamilyMart App "FamiPay"

This year, in addition to the in-store digital signage "Fami-Ch," heatstroke awareness will also be promoted within the FamilyMart app "FamiPay."

We will deliver information that fits into customers' daily lives not only to those who visit our stores but also to those who are outside the stores, through "FamiPay."

*Images are for illustrative purposes.

Gate One and Data One will realize a new form of public-private partnership by disseminating information tailored to local communities through convenience stores, which serve as social infrastructure, and contribute to solving local issues.

◆What is Fami-Ch?

Fami-Ch is one of Japan's largest digital signage media, leveraging the FamilyMart store network that spans all 47 prefectures.

・Providing an Enjoyable Store Experience: With the concept of "Adding a Little Fun Discovery to Everyday Life," we add excitement and healing to your usual shopping time. From the large screen you look up at, we offer engaging encounters with seasonal entertainment, art, and news, enriching your ordinary daily life.

・Overwhelming Media Power and Reliability: With an overwhelming reach of over 15 million visitors per day, we deliver a wide variety of content. Through flexible scheduling tailored to regions and times, we deliver information that resonates with the hearts of customers at that time and in that place.

・Data-Driven Next-Generation Advertising: Going beyond simple video distribution, we achieve visualization of effects by measuring viewability and utilizing actual purchase data. By collaborating with digital advertising services that utilize purchase data from multiple retail businesses managed by Data One Co., Ltd., we provide advanced marketing solutions that solve advertisers' challenges.

◆Company Overview of Gate One Co., Ltd.

Company Name: Gate One Co., Ltd.

Representative: Ichiro Kurata, President & CEO

Address: 3-1-21 Shibaura, Minato-ku, Tokyo

Capital: 990 million yen (including 495 million yen in capital reserve)

Established: September 24, 2021

Business Activities: Media business involving content distribution to digital signage

Homepage: https://gate-one.co.jp