Japan's Largest Retail Media "FamilyMartVision" Renamed to "FamiMa TV", Launching New Programs Featuring Kento Nakajima and Kasumi Mori!
FamilyMart and Gate One are renaming their in-store digital signage from "FamilyMartVision" to "FamiMa TV" starting April 14th, aiming to enhance the in-store experience with engaging content beyond just advertisements.
📋 Article Processing Timeline
- 📰 Published: April 10, 2026 at 21:00
- 🔍 Collected: April 11, 2026 at 00:24 (3h 24m after Published)
- 🤖 AI Analyzed: April 20, 2026 at 04:15 (219h 50m after Collected)
FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo, President: Takeo Kotani) will celebrate its 45th anniversary in September 2026. Based on five keywords we have continuously worked on, we will operate under the slogan "Number One Challenge." As part of our initiatives aiming for "Number One Exciting and Fun" and "Number One Innovative and Cutting-edge," together with Gate One Co., Ltd. (Headquarters: Minato-ku, Tokyo, President & CEO: Ichiro Kurata), which operates the in-store retail media, we will strengthen our in-store digital signage as "media that makes the store experience fun." Starting Tuesday, April 14, we will rename "FamilyMartVision" to "FamiMa TV" and, as the first phase of the renewal, sequentially broadcast new programs featuring Mr. Kento Nakajima and Ms. Kasumi Mori.
From Vision to "TV" for Enjoying Content! FamilyMart Aims to Be the "Most Familiar Media"
The number of stores equipped with FamilyMartVision has exceeded 11,000, and the media recognition rate averages about 56%, spreading particularly among the younger generation, with about 70% in their teens and 20s. In addition, the number of advertising companies has exceeded 440, a 4.5-fold increase over the past four years compared to FY2022, and is being utilized by many companies.
To further strengthen our efforts as "media that makes the store experience fun," we will produce content that makes "watching" more enjoyable than ever before. Furthermore, to convey the image that we are broadcasting programs, not just advertisements, we are renaming it from "FamilyMartVision" to "FamiMa TV."
Through this, we will improve visibility and create new motives for visiting our stores, evolving into a "broadcast station on familiar daily life routes" that goes beyond a promotional medium. Furthermore, in terms of hardware, we will proceed with considering the transition to LED digital signage to reduce power consumption and electricity bills, aiming for sustainable operations that are friendly to the global environment.
~ "FamiMa TV" Overview ~
Concept: Media that gives you a slightly fun discovery every day
"FamiMa TV" aims to provide all customers visiting FamilyMart with the following experiences that slightly enrich their usual daily lives.
1. An exciting essence to your everyday shopping
We will deliver a fun store experience where you can feel a sense of excitement, healing, and a slight change of pace just by visiting the store.
2. The joy of turning "by chance" into "want to find"
We offer encounters with new information and entertainment starting from a screen you casually look up at. We deliver an attractive time where customers can experience the "fun of discovering something new" themselves.
From Vision to "TV" for Enjoying Content! FamilyMart Aims to Be the "Most Familiar Media"
The number of stores equipped with FamilyMartVision has exceeded 11,000, and the media recognition rate averages about 56%, spreading particularly among the younger generation, with about 70% in their teens and 20s. In addition, the number of advertising companies has exceeded 440, a 4.5-fold increase over the past four years compared to FY2022, and is being utilized by many companies.
To further strengthen our efforts as "media that makes the store experience fun," we will produce content that makes "watching" more enjoyable than ever before. Furthermore, to convey the image that we are broadcasting programs, not just advertisements, we are renaming it from "FamilyMartVision" to "FamiMa TV."
Through this, we will improve visibility and create new motives for visiting our stores, evolving into a "broadcast station on familiar daily life routes" that goes beyond a promotional medium. Furthermore, in terms of hardware, we will proceed with considering the transition to LED digital signage to reduce power consumption and electricity bills, aiming for sustainable operations that are friendly to the global environment.
~ "FamiMa TV" Overview ~
Concept: Media that gives you a slightly fun discovery every day
"FamiMa TV" aims to provide all customers visiting FamilyMart with the following experiences that slightly enrich their usual daily lives.
1. An exciting essence to your everyday shopping
We will deliver a fun store experience where you can feel a sense of excitement, healing, and a slight change of pace just by visiting the store.
2. The joy of turning "by chance" into "want to find"
We offer encounters with new information and entertainment starting from a screen you casually look up at. We deliver an attractive time where customers can experience the "fun of discovering something new" themselves.