What is the "SOLO TOKACHI" project?

The "SOLO TOKACHI" project is a tourism initiative launched by businesses in the Tokachi/Obihiro area to cater to the growing solo travel market. It aims to promote the region as an ideal destination for individuals by highlighting attractions like food, hot springs, saunas, and nature, and by proposing model solo travel courses.

When does the "SOLO TOKACHI" project start?

The project officially begins on April 1, 2026.

Why is Tokachi/Obihiro suitable for solo travelers?

Tokachi/Obihiro is considered suitable for solo travelers because it naturally offers resources that can be enjoyed individually. These include diverse food options (like Butadon and curry), relaxing hot springs and saunas, vast natural landscapes for quiet contemplation, and unique cultural experiences such as Banei Keiba (Banshee Horse Racing).

How can travelers participate or promote the "SOLO TOKACHI" project?

Travelers are encouraged to share their experiences on social media using the hashtags #SOLO TOKACHI and #一帯グ温サ旅 (Ittai Gu On Sa Tabi), which promotes the project and encourages others to explore Tokachi as a solo travel destination.

"The Sacred Ground for Solo Travelers - Tokachi"

Published Mar 30, 2026 9:00 PM ・ Updated Jun 28, 2026 5:43 PM ・ 4 min read ・ Source: PR TIMES

Tokachi/Obihiro Area Launches "SOLO TOKACHI," a Tourism Project Focused on the Solo Travel Market.

Tokachi/Obihiro Solo Travel Project

~A New Way to Enjoy Food, Hot Springs, Saunas, and Nature Alone~

Starting April 1, 2026

Tourism businesses in Tokachi and Obihiro have launched the tourism project "Solo Travel × Obihiro & Tokachi (#SOLO TOKACHI)" to cater to the rapidly expanding solo travel market in recent years.

This project will propose new ways for domestic and international travelers to enjoy Tokachi by disseminating model solo travel courses that combine gourmet food, hot springs, saunas, nature, and cultural experiences across the entire Obihiro and Tokachi region.

We will also encourage visitors to Obihiro and Tokachi to share their experiences on social media using hashtags like "#SOLO TOKACHI" and "#一帯グ温サ旅" (a pun combining hot springs, saunas, and travel in the region), promoting solo travel.

Tourism Shifts from "Group Tours" to "Individual Travel"

The tourism market has undergone significant changes in recent years.

With the proliferation of smartphone bookings and evolving values, travel is irreversibly shifting from group tours to individual travel.

In particular,

・Solo travel

・Small group travel

are expanding rapidly.

Since the COVID-19 pandemic,

・Travel that avoids crowds

・Travel to enjoy personal time

have seen increased demand, and solo travel is becoming established as a new style of tourism.

Why Tokachi/Obihiro?

"A Tourist Destination That Works for Solo Travelers"

Tokachi/Obihiro is a region that naturally offers tourist resources enjoyable for individuals.

Food

Butadon (pork bowl), curry, soba noodles, cafes, and dessert culture

→ Naturally suited for solo dining

Hot Springs & Saunas

Moor hot springs and Tokachi's sauna culture

→ Suitable for extended stays

Nature

The vast landscapes of the Tokachi Plain

→ Allows for enjoying quiet time

Culture

The world's only Banei Keiba (Banshee Horse Racing)

→ Many attend alone

These elements give Obihiro the potential to be

"A Tourist Destination with High Satisfaction for Solo Travelers."

Model Course Examples

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Source: PR TIMES
Category: キャンペーン

"The Sacred Ground for Solo Travelers - Tokachi"

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