Garden Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President & CEO: Ken Kawashima; hereinafter "the Company"), operator of Yamashita Honki Udon Sano Premium Outlets, will celebrate its 2nd anniversary on Saturday, June 20, 2026. To express gratitude to its loyal customers, a special anniversary event will be held from Wednesday, June 17 to Friday, June 19, 2026, exclusively for customers visiting the store during this period.

During the campaign, customers visiting Yamashita Honki Udon Sano Premium Outlets will receive special offers: on June 17 (Wed), the White Mentai Cheese Cream Udon will be offered at 891 JPY (980 JPY including tax). On June 18 (Thu) and 19 (Fri), the first 50 customers each day will receive a logo-branded original clipper and bottle opener keychain as a gift.

※ For details and terms of the campaign, please refer to the section below: "About the Yamashita Honki Udon Sano Premium Outlets Anniversary Festival."

Yamashita Honki Udon Sano Premium Outlets opened on June 20, 2024, as the first food court location for the Yamashita Honki Udon brand within a premium outlet. Sano Premium Outlets features approximately 180 domestic and international brands in buildings inspired by the East Coast of the United States. With excellent access from the Greater Tokyo Area, it attracts a wide range of visitors, from families and young people to seniors, who enjoy shopping and dining. Reaching its 2nd anniversary marks a significant milestone, and this event is held to express heartfelt appreciation to all loyal customers.

The entire store staff sincerely looks forward to welcoming all guests. Moving forward, we will continue our efforts to ensure that all customers, including those who have not yet experienced Yamashita Honki Udon, can enjoy our authentic, passionately crafted udon.

※ Official Website: https://yamashita-honki-udon.com/

About the Yamashita Honki Udon Sano Premium Outlets Anniversary Festival

Two different campaigns will be held exclusively from June 17 (Wed) to June 19 (Fri), 2026, at Yamashita Honki Udon Sano Premium Outlets.

① On June 17 (Wed) only, the White Mentai Cheese Cream Udon will be offered at 891 JPY (980 JPY including tax).

※ Cannot be combined with app download benefits, other coupons, discounts, service tickets, or other campaigns. ※ Available only for in-store dining.

② On June 18 (Thu) and 19 (Fri) only, a logo-branded original clipper and bottle opener keychain will be given as a gift (50 per day).

(50 per day)

※ Available to customers with a food and beverage purchase of 1,000 JPY (tax included) or more. One per person.

※ Available only for in-store dining.

About Yamashita Honki Udon Sano Premium Outlets

Opening Date: Thursday, June 20, 2024, 10:00 AM

Business Hours: 10:00 AM – 8:00 PM (Last Order at 7:45 PM)

※ Subject to the facility's operating hours.

Location: 2058 Koshimachi, Sano City, Tochigi Prefecture 327-0822

Inside Sano Premium Outlets Food Court

About Yamashita Honki Udon

Yamashita Honki Udon is a carefully crafted Sanuki udon restaurant founded in 2012 near Meguro Station by interviewer Mr. Yamashita with genuine passion. After a licensing agreement in June 2017, the company acquired the trademark and made it an in-house brand. The udon is made using carefully selected wheat, produced and aged in-store, resulting in firm, chewy noodles with a distinct texture. The broth is made from kombu and katsuobushi, finished with a special soy sauce. In the evenings, guests can also enjoy a relaxed atmosphere with alcoholic beverages. With 24 locations nationwide, primarily in the Kanto region, the brand plans to open more stores in the future.

<Store List>

● Hokkaido

Yamashita Honki Udon COCONO SUSUKINO

● Tokyo

Yamashita Honki Udon Shibuya Namikibashi / Yamashita Honki Udon Shibuya Center Street / Yamashita Honki Udon Shibuya Dogenzaka / Yamashita Honki Udon Kagurazaka / Yamashita Honki Udon Shinjuku 3-chome / Yamashita Honki Udon Shinjuku Kabukicho / Yamashita Honki Udon Machida Ekimae / Yamashita Honki Udon Dex Tokyo Beach / Yamashita Honki Udon Ikebukuro Kitaguchi / Yamashita Honki Udon Lala Terrace Kita-Ayase / Yamashita Honki Udon Sunshine City Alpa / Yamashita Honki Udon Hamamatsucho

● Saitama

Yamashita Honki Udon Omiya Higashiguchi / Yamashita Honki Udon Aeon Lake Town mori / Yamashita Honki Udon Urawa Parco

● Chiba

Yamashita Honki Udon Kashiwa Modii

● Kanagawa

Yamashita Honki Udon Yokohama Porta / Yamashita Honki Udon Kawasaki Ginryu Street / Yamashita Honki Udon Yokohama World Porters

● Tochigi

Yamashita Honki Udon Sano Premium Outlets

● Ibaraki

Yamashita Honki Udon Ami Premium Outlets

● Ishikawa

Yamashita Honki Udon Kanazawa Forus

● Okayama

Yamashita Honki Udon Aeon Mall Okayama

※ Official Website: https://yamashita-honki-udon.com/

※ Store Information: https://yamashita-honki-udon.com/shopinfo/

About Garden Co., Ltd.

Driven by the mission to create spaces where everyone involved with the company can be happy, energetic, and smiling, Garden Co., Ltd. operates in the food and beverage and real estate industries. Since its founding, the company has successfully revitalized over 12 companies through M&A, leading to business expansion. Since entering the food and beverage industry in 2006, it has operated 13 diverse restaurant brands, including "Ikkakuya," "Yamashita Honki Udon," "Manbaken," and "Takaday." Leveraging synergy with its real estate business, the company pursues a prime location strategy, focusing on areas near train stations to expand its core brands.

Company Name: Garden Co., Ltd.

Stock Code: Tokyo Stock Exchange Standard Market 274A

Established: December 2015

Capital: 2,391 million JPY (as of February 2026)

Employees: Full-time: 289, Part-time: 3,594 (as of February 2026)

Number of Stores: 212 stores (including 34 franchise stores) (as of June 15, 2026)

Inquiries Regarding This Announcement

Garden Co., Ltd. Inquiry Desk

URL: https://gardengroup.co.jp/brand/yamashita/contact/

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン