Ichikakuya and Aburasoba Sohonten Launch Official Hybrid Mascot Hapipi

Key facts

  • Ichikakuya and Aburasoba Sohonten Launch Official Hybrid Mascot Hapipi
  • Garden Co., Ltd. (TSE Standard: 274A) unveiled 'Hapipi,' a hybrid mascot for Ichikakuya and Aburasoba Sohonten, symbolizing their 'Dual-Style Hybrid' strategy to become the world's top aburasoba chain.
  • Source: PR Times
  • Date: June 5, 2026

Direct answer

Garden Co., Ltd. (TSE Standard: 274A) unveiled 'Hapipi,' a hybrid mascot for Ichikakuya and Aburasoba Sohonten, symbolizing their 'Dual-Style Hybrid' strategy to become the world's top aburasoba chain.

Citation
Ichikakuya and Aburasoba Sohonten Launch Official Hybrid Mascot Hapipi (June 5, 2026), PR Times
Source
PR Times
Date
June 5, 2026
Garden Co., Ltd. (TSE Standard: 274A) unveiled 'Hapipi,' a hybrid mascot for Ichikakuya and Aburasoba Sohonten, symbolizing their 'Dual-Style Hybrid' strategy to become the world's top aburasoba chain.
businessNQ 91/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: June 5, 2026 at 11:00
  • 🔍 Collected: June 5, 2026 at 11:27 (27 min after Published)
  • 🤖 AI Analyzed: June 6, 2026 at 18:04 (30h 37m after Collected)
Garden Co., Ltd. (TSE: 274A) announced the creation of Hapipi, the official hybrid mascot for Yokohama-style ramen chain Ichikakuya and Aburasoba Sohonten. Hapipi combines a beckoning cat and a unicorn, representing luck and protection, as well as the company's growth. Garden Co. went public on the Tokyo Stock Exchange Standard Market in November 2024.\n\nUnder its 'Dual-Style Hybrid' strategy, the company adds Aburasoba Sohonten to existing Ichikakuya locations. This leverages assets like prime locations, kitchen facilities, and staff to minimize initial and fixed costs, creating a highly profitable model. This strategy enabled the company to open 100 stores in just 100 days, primarily near train stations in the Tokyo metropolitan area, aiming to become the world's top aburasoba chain.\n\nIchikakuya serves Yokohama-style ramen featuring rich pork bone broth at over 100 locations across Japan. Aburasoba Sohonten offers chewy noodles with customizable toppings. Garden Co. operates 13 restaurant brands, including Yamashita Honki Udon, alongside its real estate business.

FAQ

What are the design motifs and symbolic meanings of the hybrid character Hapipi?

Hapipi combines a beckoning cat (beckoning wealth/people, warding off evil) with a unicorn (granting wishes, purifying bad luck) to symbolize luck and protection.

What is the goal and mechanics of the 'Double-Sword Hybrid' store strategy?

It aims to achieve rapid store expansion by co-locating Aburasoba Souhonten inside existing Ichikakuya stores, utilizing shared assets to reduce initial investment and fixed costs.

What kind of dishes does Ichikakuya ramen shop offer?

Ichikakuya offers Yokohama Iekei ramen featuring custom thick noodles in a rich, creamy pork bone soup.

When did Garden Co., Ltd. list on the Tokyo Stock Exchange?

Garden Co., Ltd. (Stock Code: 274A) listed on the Tokyo Stock Exchange Standard Market in November 2024.

What other brands does Garden Co., Ltd. operate besides Ichikakuya and Aburasoba?

They operate 13 restaurant brands including Yamashita Honki Udon, Manbaken, and Takadaya, with a total of 212 stores as of May 22, 2026.

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