Aburasoba Sohonten Expands to 20 Locations with Successive Renewals; Launching Commemorative Campaign on May 22
Garden Co., Ltd. is converting several Ichikakuya locations into hybrid stores featuring 'Aburasoba Sohonten'. To mark the milestone of reaching 20 stores, a special pricing campaign will be held at 6 locations starting May 22.
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- 📰 Published: May 21, 2026 at 19:00
- 🔍 Collected: May 21, 2026 at 10:31
- 🤖 AI Analyzed: May 22, 2026 at 07:03 (20h 32m after Collected)
Garden Co., Ltd. (Headquarters: Shinjuku, Tokyo; President: Ken Kawashima) is excited to announce the successive renewal of several of its Ichikakuya locations into hybrid stores that also feature its "Aburasoba Sohonten" brand. Starting Friday, May 22, the following locations—Ichikakuya Shinjuku Kabukicho, Ichikakuya Shinjuku West Exit, Shinagawa-ya Mita, Ichikakuya Nishi-Funabashi, Ichikakuya Shinjuku Southeast Exit, and Ichikakuya Shiba Koen—will begin their new operations. To celebrate these renewals, all six stores will offer "Aburasoba (Regular/Large/Extra Large)" at a special price of 680 yen (750 yen including tax) for three days starting from their respective renewal dates.
By leveraging prime, station-proximate locations within urban residential and commuting routes, the company aims to better serve a wide range of dining occasions, from lunches and post-work dinners to late-night snacks, allowing more customers to enjoy Aburasoba Sohonten's signature dishes.
## Renewal Campaign Overview
To commemorate these renewals, the six participating stores will offer special pricing during the following dates:
### Participating Stores and Dates
- Ichikakuya Shinjuku Kabukicho: May 22 (Fri) – May 24 (Sun)
- Ichikakuya Shinjuku West Exit: May 22 (Fri) – May 24 (Sun)
- Shinagawa-ya Mita: May 22 (Fri) – May 24 (Sun)
- Ichikakuya Nishi-Funabashi: May 22 (Fri) – May 24 (Sun)
- Ichikakuya Shinjuku Southeast Exit: May 23 (Sat) – May 25 (Mon)
- Ichikakuya Shiba Koen: May 23 (Sat) – May 25 (Mon)
- Special Price: Aburasoba (Regular/Large/Extra Large) for 680 yen (750 yen including tax).
## Popular Products and Customization
The popular "Aburasoba" features springy medium-thick noodles tossed in a specially developed savory sauce. Another staple is the "Korean Seaweed and Onsen Egg Aburasoba."
In line with these renewals, a variety of new toppings and seasonings are being added to enhance the customization experience:
- New Toppings: Spicy Sauce, Onsen Egg, Fried Onion, Korean Seaweed, Menma (bamboo shoots), Parmesan Cheese, Mentaiko (spicy cod roe), Green Onion, Koma-cha (small char siu), and Salted Green Onion.
- New Seasonings: Cajun Spice, Curry Powder, Fish Powder, and Aonori (dried seaweed).
Customers can now enjoy creating their very own personalized bowls to their exact taste preferences.
## Store Information (Renewed Locations)
- Ichikakuya Shinjuku Kabukicho: Renewed May 22, 2026, Open 24 Hours
- Ichikakuya Shinjuku West Exit: Renewed May 22, 2026
- Shinagawa-ya Mita: Renewed May 22, 2026
- Ichikakuya Nishi-Funabashi: Renewed May 22, 2026
- Ichikakuya Shinjuku Southeast Exit: Renewed May 23, 2026
- Ichikakuya Shiba Koen: Renewed May 23, 2026
Garden Co., Ltd. will continue to pursue its "prime location strategy" to further expand the footprint of its core brands nationwide.
FAQ
What are the details of the grand reopening campaign?
At the 6 targeted stores, from the reopening day, 'Oil Soba (Regular, Large, Extra Large)' will be offered at a special price of 680 yen (including tax 750 yen) for a limited 3 days.
What are the campaign target stores and dates?
Shinjuku Kabukicho Store, Shinjuku West Exit Store, Shinagawa Sanshima Store, Nishi-Funabashi Store from May 22 to 24, Shinjuku Southeast Exit Store, Shiba Park Store from May 23 to 25.
What new toppings and seasonings have been added?
New toppings include spicy sauce, soft-boiled egg, fried onion, Korean seaweed, menma, parmesan cheese, spicy cod roe, green onion, and negi salt. New seasonings include Cajun, curry powder, fish powder, and green nori.
What are the main businesses of Garden Corporation?
Garden Corporation operates in the food and beverage industry and real estate business, managing a total of 12 restaurant brands including 'Ichikakuya,' 'Oil Soba Main Store,' and 'Yamashita Honki Udon.'
What is the relationship between 'Oil Soba Main Store' and 'Ichikakuya'?
Both brands are operated by Garden Corporation. In this renovation, some Ichikakuya stores have been converted into hybrid stores combining 'Oil Soba Main Store.'