Ichikakuya and Aburasoba Sohonten to Launch 'Dual-Wield Infinite Rice Fair' from May 18, Offering Free All-You-Can-Eat Rice with Noodle Orders
Garden Co., Ltd. will hold the 'Dual-Wield Infinite Rice Fair' at its participating 'Ichikakuya' and 'Aburasoba Sohonten' restaurants from May 18 to May 31, 2026. During this period, customers who order any noodle dish will be entitled to free all-you-can-eat rice. The campaign aims to promote popular ways of dining, such as 'Iekei-meshi' (pairing rich Iekei ramen with rice) and 'oi-meshi' (adding extra rice to abura soba), thereby enhancing customer satisfaction and driving traffic.
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- 📰 Published: May 18, 2026 at 19:00
- 🔍 Collected: May 18, 2026 at 10:31
- 🤖 AI Analyzed: May 20, 2026 at 06:20 (43h 48m after Collected)
Garden Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Ken Kawashima) will hold the 'Dual-Wield Infinite Rice Fair!' from May 18 to May 31, 2026, at its 'Ichikakuya' and 'Aburasoba Sohonten' restaurant brands.
This fair is designed to allow more customers to enjoy the blissful combination of Yokohama Iekei ramen with rice, known as 'Iekei-meshi,' and the 'oi-meshi' (extra rice) experience at 'Aburasoba Sohonten,' which is being developed in hybrid store formats. The promotion will be available at participating 'Ichikakuya' locations and hybrid 'Ichikakuya'/'Aburasoba Sohonten' stores. Customers can enjoy Garden's 'dual-wield' brands to their fullest, complementing the rich Iekei ramen with rice, and taking advantage of 'Aburasoba Sohonten's standard offerings, such as same-pricing for regular, large, and extra-large portions and free extra rice.
■ About the 'Dual-Wield Infinite Rice Fair!'
- Period: Monday, May 18, 2026 - Sunday, May 31, 2026
- Campaign Overview: Free all-you-can-eat rice for customers who order any noodle dish.
- Participating Stores: All stores except for a list of non-participating locations (refer to the original press release for the exclusion list).
■ About Ichikakuya's Iekei Ramen
Ichikakuya's ramen is characterized by its rich and creamy 'Komi-maro Tonkotsu Soup,' made with great care. This soup pairs perfectly with their custom-made, chewy, medium-thick noodles. The restaurant is confident in this addictive bowl of ramen.
■ Popular Products at 'Aburasoba Sohonten'
- Abura Soba: A dish featuring springy, medium-thick noodles developed through extensive research, mixed with a special dashi-based sauce focused on flavor. While healthier than ramen, it is exceptionally satisfying. Price: From 810 yen (890 yen with tax).
- Korean Seaweed & Soft-Boiled Egg Abura Soba: A novel topping combination where the sweet and salty flavors of Korean seaweed and a soft-boiled egg create a mild yet irresistible taste. Price: From 919 yen (1,010 yen with tax).
■ Toppings & Condiments
A key feature of abura soba is the ability to customize your bowl with a wide variety of toppings and condiments. New additions include toppings like 'Spicy Sauce,' 'Soft-Boiled Egg,' and 'Fried Onion,' along with four new seasonings such as 'Cajun' and 'Curry Powder.'
■ About 'Ichikakuya'
With the slogan, 'Addictive on the first try, unforgettable on the second, and unstoppable on the third,' 'Ichikakuya' has expanded to over 100 locations across Japan. It serves Yokohama Iekei ramen featuring medium-thick noodles, noted for their wheat aroma, in a rich and creamy 'Komi-maro Tonkotsu' soup.
■ About 'Aburasoba Sohonten'
'Aburasoba Sohonten' offers abura soba made with well-researched springy noodles and a flavorful special sauce. Customers can enjoy it as is or create their own original bowl with a wide range of toppings and condiments.
■ About Garden Co., Ltd.
Under the mission 'To provide a space where everyone involved with our company can be happy, energetic, and smile,' Garden Co., Ltd. operates in the food & beverage and real estate sectors. Since its founding, it has succeeded in the corporate and business revitalization of over 12 companies through M&A. In its F&B division, which it entered in 2006, the company operates a total of 12 brands, including 'Ichikakuya' and 'Yamashita Honki Udon.' It aims to expand its store count by leveraging synergies with its real estate business through a 'prime location strategy.' The company is listed on the Tokyo Stock Exchange Standard Market (Stock Code: 274A).
This fair is designed to allow more customers to enjoy the blissful combination of Yokohama Iekei ramen with rice, known as 'Iekei-meshi,' and the 'oi-meshi' (extra rice) experience at 'Aburasoba Sohonten,' which is being developed in hybrid store formats. The promotion will be available at participating 'Ichikakuya' locations and hybrid 'Ichikakuya'/'Aburasoba Sohonten' stores. Customers can enjoy Garden's 'dual-wield' brands to their fullest, complementing the rich Iekei ramen with rice, and taking advantage of 'Aburasoba Sohonten's standard offerings, such as same-pricing for regular, large, and extra-large portions and free extra rice.
■ About the 'Dual-Wield Infinite Rice Fair!'
- Period: Monday, May 18, 2026 - Sunday, May 31, 2026
- Campaign Overview: Free all-you-can-eat rice for customers who order any noodle dish.
- Participating Stores: All stores except for a list of non-participating locations (refer to the original press release for the exclusion list).
■ About Ichikakuya's Iekei Ramen
Ichikakuya's ramen is characterized by its rich and creamy 'Komi-maro Tonkotsu Soup,' made with great care. This soup pairs perfectly with their custom-made, chewy, medium-thick noodles. The restaurant is confident in this addictive bowl of ramen.
■ Popular Products at 'Aburasoba Sohonten'
- Abura Soba: A dish featuring springy, medium-thick noodles developed through extensive research, mixed with a special dashi-based sauce focused on flavor. While healthier than ramen, it is exceptionally satisfying. Price: From 810 yen (890 yen with tax).
- Korean Seaweed & Soft-Boiled Egg Abura Soba: A novel topping combination where the sweet and salty flavors of Korean seaweed and a soft-boiled egg create a mild yet irresistible taste. Price: From 919 yen (1,010 yen with tax).
■ Toppings & Condiments
A key feature of abura soba is the ability to customize your bowl with a wide variety of toppings and condiments. New additions include toppings like 'Spicy Sauce,' 'Soft-Boiled Egg,' and 'Fried Onion,' along with four new seasonings such as 'Cajun' and 'Curry Powder.'
■ About 'Ichikakuya'
With the slogan, 'Addictive on the first try, unforgettable on the second, and unstoppable on the third,' 'Ichikakuya' has expanded to over 100 locations across Japan. It serves Yokohama Iekei ramen featuring medium-thick noodles, noted for their wheat aroma, in a rich and creamy 'Komi-maro Tonkotsu' soup.
■ About 'Aburasoba Sohonten'
'Aburasoba Sohonten' offers abura soba made with well-researched springy noodles and a flavorful special sauce. Customers can enjoy it as is or create their own original bowl with a wide range of toppings and condiments.
■ About Garden Co., Ltd.
Under the mission 'To provide a space where everyone involved with our company can be happy, energetic, and smile,' Garden Co., Ltd. operates in the food & beverage and real estate sectors. Since its founding, it has succeeded in the corporate and business revitalization of over 12 companies through M&A. In its F&B division, which it entered in 2006, the company operates a total of 12 brands, including 'Ichikakuya' and 'Yamashita Honki Udon.' It aims to expand its store count by leveraging synergies with its real estate business through a 'prime location strategy.' The company is listed on the Tokyo Stock Exchange Standard Market (Stock Code: 274A).