Yamashita Honki Udon Expands Its New “U Series” to Five More Stores from May 15, 2026, with a 100-Yen Discount Campaign Across All Nine Participating Stores

Garden Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and Representative Director: Ken Kawashima) announced that Yamashita Honki Udon, operated by the company, will expand sales of its new “U Series” udon products to five additional stores from Friday, May 15, 2026. The series originated from the “U-Donut,” first launched at Yamashita Honki Udon Shibuya Namikibashi in June 2021, and recreates items such as fries, American corn dogs, and churros using udon. To commemorate the sales expansion, the company will run a campaign from May 15 to June 30, 2026, offering eligible products at a 100-yen discount from the regular tax-included price at all nine stores selling the “U Series.” Photos show the containers used for takeout. The “U Series” was developed from the idea of letting customers enjoy udon’s firm and chewy texture not only as a staple meal, but also as a dessert or snack after dining. The lineup includes the American corn dog-style “U-Dog,” the fries-style “U-Teto,” and the churro-style “U-Churon.” The products are recommended for dine-in, takeout, and eating while walking. Sales at the newly added stores will begin on Friday, May 15, 2026. The five new locations are Yamashita Honki Udon Shibuya Namikibashi, Kagurazaka, Ikebukuro North Exit, Urawa Parco, and Aeon Mall Okayama. Eligible items include all “U Series” products: U-Dog at 355 yen (390 yen including tax), U-Teto at 273 yen (300 yen including tax), and U-Churon in plain or cinnamon sugar at 273 yen (300 yen including tax). These are dine-in prices. The 100-yen discount campaign will run from Friday, May 15 to Tuesday, June 30, 2026, at all nine stores selling the “U Series.” During the campaign, U-Dog will be reduced from 355 yen (390 yen including tax) to 264 yen (290 yen including tax), while U-Teto and U-Churon will each be reduced from 273 yen (300 yen including tax) to 182 yen (200 yen including tax). These are dine-in prices. Yamashita Honki Udon is a dedicated Sanuki udon restaurant originally launched near Meguro Station in 2012 by Interview Man Yamashita. After entering into a licensing agreement in June 2017, Garden acquired the trademark and turned the restaurant into an in-house brand. Its udon is made and aged in-store using carefully selected wheat, resulting in a firm and chewy texture. The broth is based on kombu and bonito, finished with carefully selected soy sauce. The restaurants also offer a relaxed evening dining experience with alcoholic beverages. Yamashita Honki Udon currently operates 23 stores nationwide, mainly in the Kanto region, with further openings planned. Garden Co., Ltd. operates restaurant and real estate businesses under the mission of providing spaces where everyone involved with the company can feel happiness, energy, and smiles. Since its founding, the company has successfully rebuilt or revitalized more than 12 companies and businesses through M&A, leading to business expansion. Since entering the restaurant business in 2006, Garden has operated 12 restaurant brands, including Ichikakuya, Yamashita Honki Udon, Manbaken, and Takadaya. Leveraging synergies with its real estate business, the company will continue expanding its core brands through a prime-location strategy focused on sites near train stations and other high-traffic areas.