Digital Garage Group Launches AI-Orchestrated Advertising Business "FT MediaString" Utilizing Proprietary Fintech Data and Quality Media Data from 33 Leading Publishers

Digital Garage, Inc. (TSE Prime 4819, Headquarters: Shibuya-ku, Tokyo, Representative Director and President Executive Officer Group CEO: Kaoru Hayashi, hereinafter: Digital Garage) announced today the launch of "FT MediaString," an AI-orchestrated advertising business that utilizes the Group's proprietary fintech data and media data from the "Quality Media Consortium" (※1), in which 33 leading domestic media companies participate.
Until now, Digital Garage, through its subsidiary BI.Garage, Inc. (Headquarters: Shibuya-ku, Tokyo, President and CEO: Akio Shinzawa, hereinafter: BI.Garage), has promoted a brand-safe advertising business that pursues high-quality media value. As AI utilization in business transitions from the "introduction" to the "establishment" phase, our Group aims to realize marketing that maximizes advertiser brand value by having AI orchestrate (link and integrate) reliable media context and highly accurate potential interest data.

"FT MediaString" introduction URL: https://mediastring.net/services/

Furthermore, prior to the launch of "FT MediaString," as a demonstration of "Fintech Data x Quality Media Data," AI advertising delivery was conducted for high-brand-value media, targeting Digital Garage's BtoB payment service "DGFT Invoice Card Payment." We are pleased to announce that its effectiveness has been confirmed.
This advertising delivery was implemented by leveraging "ONE Insight," an AI solution provided by SQREEM Technologies Pte. Ltd. (Headquarters: Singapore, CEO: Rob Gilby, hereinafter: SQREEM), combining advanced audience analysis with BI.Garage's contextual targeting. A brand lift survey conducted after this advertising delivery confirmed results contributing to an improvement in the reliability of the service brand and the establishment of its image through enhanced content understanding.

※1: About "Quality Media Consortium"
Established with the aim of pursuing content and advertising value through joint operation by BI.Garage and leading domestic media, it develops businesses unique to quality content media groups, such as a joint advertising delivery platform business that provides high-value internet advertising.
https://mediastring.net/qualitymediaconsortium

■ Background

In the digital advertising market, with the advent of the post-Cookie era, a challenge in digital marketing is how to accurately approach advertisers' targets while protecting individual privacy. Furthermore, for many advertisers, creating touchpoints with potential customers is crucial, requiring them to identify segments interested in their products and services and connect this to awareness and understanding.
To address these challenges, BI.Garage has launched "FT MediaString," an AI-orchestrated advertising business that integrates with SQREEM's cognitive AI "ONE Insight," aiming for further accuracy improvement in addition to its conventional delivery method of analyzing article context. Beyond merely specifying "placement slots" and "publication surfaces," by combining with fintech data, it enables delivery based on "potential interests derived from data."

■ Comment

Akio Shinzawa (Representative Director & CEO, BI.Garage, Inc. / Executive Officer CDMO*, Digital Garage, Inc.)
With the rapid advancement of AI utilization, we have entered an era where highly accurate information matching can be realized quickly and securely.
BI.Garage and the Digital Garage Group are promoting the development of solutions that pioneer new possibilities in internet advertising by maximizing the synergy between high-quality media and AI technology.
In the advertising delivery demonstration for "DGFT Invoice Card Payment" conducted this time, highly accurate user segment extraction was achieved through AI-driven analysis of potential audiences. By placing advertisements in high-brand-value media that matched the target audience, we confirmed the result of new user inflows.
Going forward, we will further deepen group synergies and accelerate the provision of "Variable Data × Media Solution" that supports everything from payment to marketing in a comprehensive manner, by combining not only fintech data but also various other types of data.

* CDMO: Chief Data Marketing Officer

■ Implementation Details

In this demonstration experiment, advertising delivery was optimized through the following process, and the fusion of cognitive AI and context was verified.

1. Analysis of Potential Audience (Potential Customers) by AI
Using SQREEM's cognitive AI "ONE Insight," interest and engagement patterns of targets highly compatible with "DGFT Invoice Card Payment" (those interested in improving cash flow, streamlining payments, business strategy, etc.) were analyzed and identified from vast behavioral data on the open web.

2. Extraction of Highly Relevant Articles
The analysis results were linked to "MediaString," and high-quality article content that the target audience routinely engages with was extracted in real time.

3. Optimized Contextual Delivery
Advertisements were precisely delivered to the identified highly relevant articles. An approach was implemented that captures the "moment" when users are reading articles with strong interest.

■Demonstration Results (Brand Lift Survey)

The brand lift survey confirmed positive changes in the following three areas:

① Deepened Understanding: Understanding of advertisement content improved by 18pt
② Image Establishment: Image of "contributing to cash flow improvement" improved by 9pt
③ Increased Reliability: Negative response of "low reliability" decreased by 10pt

The method of identifying the "moment" of interest for potential customers using AI and approaching them in the optimal context proved effective in achieving deep understanding and building trust, even for B2B products with a limited target audience.

"MediaString," an advertising delivery platform provided by BI.Garage that comprehensively utilizes media content from over 30 leading domestic newspaper companies and publishers, effectively enhances your branding through contextual targeting that analyzes article content and context, brand safety to protect you from brand damage, and unique digital advertising leveraging the latest technology. Based on this "MediaString," for fintech businesses, it utilizes the potential audience (potential customer) analysis results of cognitive AI "ONE Insight" and internally developed audience targeting AI to extract high-quality article content that the target audience routinely engages with in real time. By combining this with proprietary fintech data and creatives, it enables precise approaches to potential customers.
https://mediastring.net/services

ONE Insight is a next-generation audience research platform based on SQREEM's Cognitive AI. It integrates numerical theory frameworks such as state-space models and data compression with proprietary AI specialized in "cognition, inference, and understanding." By detecting digital behavior from vast amounts of structured and unstructured data in the digital space and constantly analyzing the underlying intentions and interests, it realizes immediate response to diverse research needs and dramatically accelerated analysis processes. It provides highly accurate outputs in a wide range of areas, from marketing to business strategy.

https://www.sqreem.com

Even if a payment recipient in a B2B transaction does not support credit card payments, this service allows you to pay received invoices with your credit card, and we make advance payments on your behalf to the recipient under your name. JCB/Visa/Mastercard®/Diners Club cards are accepted. By switching payment methods from bank transfer to credit card payment, it is possible to effectively defer the payment deadline by up to approximately 60 days, thereby resolving cash flow issues for small and medium-sized businesses, such as temporary funding shortages or procurement costs during busy seasons. Since the service launched in October 2022, we have continuously strived to improve user convenience by offering features such as "automatic invoice import function" using AI-OCR, "invoice management function" compliant with the Electronic Bookkeeping Act, and "API integration function" for seamless linking of invoices with external systems.
https://lp.dginvoice.jp

■ About BI.Garage
Company Name: BI.Garage, Inc.
Location: Digital Gate Building, 3-5-7 Ebisu Minami, Shibuya-ku, Tokyo
Representative: Representative Director & CEO Akio Shinzawa
Business Activities:
・Planning, buying, brokerage, and intermediation of advertising information media on networks such as the internet
・Sales of information systems related to advertising utilizing networks such as the internet
・Information processing and information provision services in information networks utilizing computer systems
・Creation, operation, management, and provision of customer databases, as well as代理業務 for these
URL: https://bi.garage.co.jp/

■ About Digital Garage
Company Name: Digital Garage, Inc.
Representative: Representative Director and President Executive Officer Group CEO Kaoru Hayashi
Location: Digital Gate Building, 3-5-7 Ebisu Minami, Shibuya-ku, Tokyo
15-1 Udagawacho, Shibuya-ku, Tokyo, Shibuya Parco DG Building
Established: August 1995
Business Activities: Under the purpose of "designing 'new contexts' for a sustainable society and implementing them in society through technology," we operate a payment business that provides diverse comprehensive payment platforms as one of the largest payment service providers in Japan, serving as social infrastructure. We also develop a marketing business that provides one-stop solutions in the digital and real domains, and a startup investment and incubation business that reaches promising domestic and international startups and technologies.
URL: https://www.garage.co.jp/