Over 80% of Consumers Change Purchasing Behavior Based on AI Answers: Gaprise to Speak on AI Search Optimization for E-commerce at 'JAPAN CRM Conference 2026' on June 10
Gaprise will speak at the 'JAPAN CRM Conference 2026' on June 10, 2026. Teppei Endo from the Sales Department will present practical approaches to 'AI Search Optimization (AIO)' in response to the rise of AI search, outlining new customer acquisition and CRM strategies for e-commerce operators in the zero-click era.
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- 📰 Published: May 25, 2026 at 21:30
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Gaprise Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Ryoyuki Kai) will present at the 'JAPAN CRM Conference 2026' (organized by E-Grant Inc.), held online on June 9 (Tue) and 10 (Wed), 2026. Teppei Endo of the Gaprise Sales Department will lead a session on 'AI Search Optimization,' explaining practical approaches to AIO that e-commerce operators should adopt now. A total of 11 industry practitioners, including Takato Tsukagoshi, Vice President of Takeuchi Pharmaceutical Co., Ltd., will participate, sharing mall-integrated CRM strategies and LTV improvement measures for Rakuten, Amazon, Yahoo! Shopping, and TikTok Shop over the two-day event.
Background: Strategic Shifts for E-commerce Operators Driven by Rising Ad Costs and the Rise of AI Search
Due to surging advertising costs and intensified competition in major e-commerce malls, the cost of acquiring new customers continues to rise. In this environment, the importance of CRM strategies to enhance the LTV (Lifetime Value) of existing customers is rapidly increasing for e-commerce operators.
At the same time, generative AI such as ChatGPT, Gemini, and Perplexity is becoming established as a new gateway for information gathering in purchasing behavior. According to a survey conducted by Gaprise in February 2026 on 'Generative AI and Consumer Purchasing Behavior,' over 80% of respondents stated that AI answers 'influenced' their product purchases or service usage. 'AI Search Optimization (AIO),' which optimizes the exposure and evaluation of a brand within AI search, has become a critical new traffic acquisition challenge that e-commerce managers cannot overlook.
Overview of Gaprise Session
Gaprise handles tools such as 'AthenaHQ' and 'Limy,' which visualize and optimize brand exposure, sources, and evaluations via AI search, supporting AI search measures for numerous e-commerce operators. In this session, Gaprise will explain the arrival of the 'zero-click era' and the shift in traffic structures caused by the rise of AI. Currently, the zero-click rate in Japan has reached 63.2%, and user behavior is shifting from visiting websites to 'viewing AI answers.' On the other hand, users arriving via AI have a conversion rate (CVR) that is 16% higher, establishing this as a powerful final traffic channel for e-commerce sites to capture consumers just before purchase. The session will move beyond traditional trial-and-error SEO and explain cutting-edge GEO (Generative AI Search Optimization) strategies that visualize how a company is evaluated by AI and what actual inflow prompts are being used.
Event Details
Date of Gaprise Presentation: Wednesday, June 10, 2026, 12:30–13:00
Format: Online streaming
Organizer: E-Grant Inc.
Participation Fee: Free
Background: Strategic Shifts for E-commerce Operators Driven by Rising Ad Costs and the Rise of AI Search
Due to surging advertising costs and intensified competition in major e-commerce malls, the cost of acquiring new customers continues to rise. In this environment, the importance of CRM strategies to enhance the LTV (Lifetime Value) of existing customers is rapidly increasing for e-commerce operators.
At the same time, generative AI such as ChatGPT, Gemini, and Perplexity is becoming established as a new gateway for information gathering in purchasing behavior. According to a survey conducted by Gaprise in February 2026 on 'Generative AI and Consumer Purchasing Behavior,' over 80% of respondents stated that AI answers 'influenced' their product purchases or service usage. 'AI Search Optimization (AIO),' which optimizes the exposure and evaluation of a brand within AI search, has become a critical new traffic acquisition challenge that e-commerce managers cannot overlook.
Overview of Gaprise Session
Gaprise handles tools such as 'AthenaHQ' and 'Limy,' which visualize and optimize brand exposure, sources, and evaluations via AI search, supporting AI search measures for numerous e-commerce operators. In this session, Gaprise will explain the arrival of the 'zero-click era' and the shift in traffic structures caused by the rise of AI. Currently, the zero-click rate in Japan has reached 63.2%, and user behavior is shifting from visiting websites to 'viewing AI answers.' On the other hand, users arriving via AI have a conversion rate (CVR) that is 16% higher, establishing this as a powerful final traffic channel for e-commerce sites to capture consumers just before purchase. The session will move beyond traditional trial-and-error SEO and explain cutting-edge GEO (Generative AI Search Optimization) strategies that visualize how a company is evaluated by AI and what actual inflow prompts are being used.
Event Details
Date of Gaprise Presentation: Wednesday, June 10, 2026, 12:30–13:00
Format: Online streaming
Organizer: E-Grant Inc.
Participation Fee: Free
FAQ
「JAPAN CRM Conference 2026」はいつ開催されますか？
2026年6月9日（火）・10日（水）にオンラインで開催されます。株式会社ギャプライズの登壇は6月10日（水）12:30〜13:00です。
ギャプライズが提唱する「AI検索対策（AIO）」とは何ですか？
生成AIの回答上での自社ブランドの露出、参照元、評価を可視化・最適化し、AI経由の集客を最大化する取り組みのことです。
AI検索が購買行動に与える影響はどの程度ですか？
ギャプライズの調査によると、生成AIの回答が商品購入・サービス利用に「影響した」と答えた消費者は8割を超えています。
ギャプライズが提供するAI検索対策ツールには何がありますか？
「AthenaHQ（アテナエイチキュー）」および「Limy（リミー）」を提供しており、AI検索経由のブランド露出や評価の最適化を支援しています。
ゼロクリック時代とはどういう状況ですか？
ユーザー行動がWebサイトへの訪問から、AIの回答を直接見ることにシフトしている状況です。日本におけるゼロクリック率は63.2%に達しています。