and ST HD DX Department Manager Mr. Iizuka to Hold Seminar: 'Why 'and ST', Where the Majority of Sales Come Through Its App, Dared to Embark on Web Acceleration Now'

Gaprise Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; CEO: Akiyuki Kai; hereinafter "the Company"), an overseas SaaS trading company, announces the holding of a public seminar titled "Why 'and ST', where the majority of sales come through its app, dared to embark on web acceleration now," featuring Mr. Iizuka, General Manager of DX Headquarters at and ST HD Co., Ltd. and Platform Development Manager at and ST Co., Ltd. The seminar will be held at Fashion World Tokyo from April 8-10, 2026.

Seminar Overview

Why did 'and ST', where the majority of sales come through its app, decide to accelerate its web speed now? We will reveal the story behind the decision-making process, where the system's limits were overcome by introducing Speed Kit, and "overwhelming perceived speed" was prioritized over mere numerical values to gain approval. This case study is a must-read for e-commerce managers struggling with app-heavy strategies.

Speaker Information

Masashi Iizuka General Manager, DX Headquarters, and ST HD Co., Ltd. & Platform Development Manager, and ST Co., Ltd.

Mr. Iizuka started his career at an IT vendor, then worked for foreign consulting firms, consistently engaging in system development and business improvement in the retail and e-commerce industries. After leading DX as the head of the system planning department at a major electronics retailer, he now oversees in-house e-commerce improvements and B2B external sales businesses at and ST Co., Ltd. With perspectives from "IT vendor," "consultant," and "operating company," he strives to promote effective measures that align the speed of technological innovation, including AI, with the actual conditions on the ground.

Hazuki Kaneko Speed Kit Sales Representative, Sales Department, Gaprise Co., Ltd.

At Gaprise Co., Ltd., Hazuki Kaneko is responsible for sales of "Speed Kit," a SaaS that dramatically improves website display speed. She proposes methods to achieve site acceleration without extensive development effort, primarily to e-commerce companies in the apparel and retail sectors, and provides support from implementation to effect verification. If you are experiencing issues such as a slow site or hitting a wall in display speed improvement, please feel free to speak to her at the booth.

Date/Time/Location

April 9, 2026 (Thursday) | 12:20 PM - 12:40 PM Fashion World Tokyo Spring Tokyo Big Sight South Exhibition Hall PR-11

We will also have a booth exhibition on the day

Booth number: S24-38

We look forward to seeing you at the venue!

About Gaprise Co., Ltd.

Gaprise Co., Ltd. is an "overseas SaaS trading company" that discovers advanced overseas technologies and supports their introduction and utilization in the Japanese market. Since its establishment in 2005, through alliances with globally recognized technology companies, it has supported corporate growth in a wide range of areas including digital marketing, customer experience optimization, content management, project management, and AI utilization.

In recent years, with the discontinuation of Google Optimize, the company has strengthened its support system to provide optimal choices according to customer challenges, not limited to specific products, such as offering officially recommended A/B testing tools in Japan and deploying site speed improvement solutions. As market and technological changes accelerate, Gaprise leverages its expertise in identifying advanced technologies and its collaborative support to drive corporate business growth.

The Japanese enterprise IT market is expected to reach 30 trillion yen, and the SaaS market is also projected to expand further. In this growing market, Gaprise will continue to work on creating new value as a bridge connecting advanced global technologies with Japanese companies.

Company Name: Gaprise Co., Ltd.

Established: January 27, 2005

Representative: CEO Akiyuki Kai

Capital: 20 million JPY

Location: KANDA SQUARE WeWork 11F, 2-2-1 Kanda Nishikicho, Chiyoda-ku, Tokyo

Corporate Website: https://www.gaprise.com/

*Company names and product/service names mentioned are trademarks or registered trademarks of their respective companies.