Seminar Held by Mr. Iizuka, Head of DX Division at and ST HD: "Why 'and ST', with the Majority of Sales via Apps, Dared to Embark on Web Acceleration Now"
Gaprise Co., Ltd. announced a public seminar at Fashion World Tokyo featuring Mr. Iizuka, Head of DX Division at and ST HD. The seminar, titled "Why 'and ST', with the Majority of Sales via Apps, Dared to Embark on Web Acceleration Now," discussed the background behind an app-centric EC business focusing on web acceleration and the decision-making process to improve perceived speed through Speed Kit implementation.
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- 📰 Published: April 1, 2026 at 20:50
- 🔍 Collected: April 1, 2026 at 16:47
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Gaprise Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director CEO: Ryosuke Kai; hereinafter "the Company"), an overseas SaaS trading company, announced the holding of a public seminar at Fashion World Tokyo, held from April 8-10, 2026. The seminar featured Mr. Masashi Iizuka, Head of DX Division at and ST HD Co., Ltd. and Head of Platform Development at and ST Co., Ltd., and was titled "Why 'and ST', with the Majority of Sales via Apps, Dared to Embark on Web Acceleration Now."
## Seminar Overview
Why did 'and ST', which generates the majority of its sales through apps, dare to embark on web acceleration now? This seminar revealed the inside story of how they broke through system limitations by introducing Speed Kit, and the decision-making process that prioritized "overwhelming perceived speed" over numerical data. This is a must-read case study for EC managers struggling with app dependence.
## Speaker Information
### Masashi Iizuka, Head of DX Division at and ST HD Co., Ltd. & Head of Platform Development at and ST Co., Ltd.
Mr. Iizuka started his career as an IT vendor, went through foreign consulting firms, and has consistently been involved in system development and business improvement in the retail and EC industries. After leading DX as the System Planning Manager at a major consumer electronics retailer, he is now in charge of improving in-house EC and B2B external sales business at and ST Co., Ltd. He possesses three perspectives – "IT vendor," "consultant," and "operating company" – and strives to promote effective measures that balance the speed of technological innovation, including AI, with the realities on the ground.
## Seminar Overview
Why did 'and ST', which generates the majority of its sales through apps, dare to embark on web acceleration now? This seminar revealed the inside story of how they broke through system limitations by introducing Speed Kit, and the decision-making process that prioritized "overwhelming perceived speed" over numerical data. This is a must-read case study for EC managers struggling with app dependence.
## Speaker Information
### Masashi Iizuka, Head of DX Division at and ST HD Co., Ltd. & Head of Platform Development at and ST Co., Ltd.
Mr. Iizuka started his career as an IT vendor, went through foreign consulting firms, and has consistently been involved in system development and business improvement in the retail and EC industries. After leading DX as the System Planning Manager at a major consumer electronics retailer, he is now in charge of improving in-house EC and B2B external sales business at and ST Co., Ltd. He possesses three perspectives – "IT vendor," "consultant," and "operating company" – and strives to promote effective measures that balance the speed of technological innovation, including AI, with the realities on the ground.