Banana Republic Launches 'Art of Living -Featuring HIROSHIMA' to Showcase Travel and Lifestyle

Founded in California in 1978, Banana Republic began as a travel outfitter offering high-quality apparel and accessories for adventure. As a storytelling brand, it provides inspiration to modern explorers and offers high-quality collections to enrich their journeys. This summer, the brand launched 'Art of Living -Featuring HIROSHIMA' on May 28 across its digital and social channels. The project focuses on three creators based in Hiroshima: Mitsuhiro Seimasa of 'READAN DEAT,' who deals in books and ceramics; Naoko Takahashi, owner of the cafe 'naked.'; and Shota Sugihara of 'sumu.,' who specializes in furniture repair. Based on their experiences and thoughts, the project explores inspiration for self-expression and introduces their recommended travel spots in Hiroshima. In conjunction with this launch, a travel booklet will be distributed at stores nationwide, including the Fukuya Hiroshima Station store. The latest SUMMER collection, worn by these creators, is now available at Banana Republic stores and the official online store.