Gap Announces Two Soccer-Inspired Limited Collections in Collaboration with Ouigi Theodore

In the summer of 2026, Gap will launch two limited-edition collections for soccer fans on Saturday, May 30, 2026. The design and creative direction were led by Gap's longtime partner and founder of The Brooklyn Circus, Ouigi Theodore. This collection expresses the energetic culture of soccer as a universal language that embodies identity, heritage, and community, alongside the sport's power to connect people.

Mark Breitbard, President and CEO of Gap, stated, 'Ouigi Theodore is a true partner and a cultural changemaker. We understand that fashion is at its most powerful when telling a story. This collection bridges heritage style with the fanatical energy of soccer fans, providing an opportunity for fans to express their passion with spirit and originality.'

Ahead of the biggest sports event of the summer, Gap will launch 'The OuiGap' collection, a collaboration with Ouigi Theodore, starting Saturday, May 30, 2026, at Gap Shinjuku Flags, Gap Shinsaibashi, pop-up stores, and the official online store. The collection features elevated, soccer-inspired apparel and accessories, celebrating the influence the iconic style of global soccer has had on fashion. Born in Haiti in 1974—the year the Haitian national soccer team secured a historic victory on the world stage—Theodore incorporates a deeply personal connection into the collection that goes beyond mere inspiration. Having immigrated to America and grown up in an environment where his Haitian roots coexisted with New York style, soccer has remained a crucial element in his identity and creative imagination since childhood.

Through this collection, Theodore honors the historic victory of the 1974 Haitian soccer team by weaving the '74' motif into jerseys, t-shirts, setups, and other items, embedding thoughtful details throughout the assortment. Leveraging the storytelling that is synonymous with his success at The Brooklyn Circus, this collection fuses diaspora, sports, music, and style through fashion. It also builds upon the highly successful 2023 collaboration between Gap and the Brooklyn-based brand.

Ouigi Theodore, founder of The Brooklyn Circus, commented, 'I believe there is immense power when global sports, heritage, fashion, and art converge. This collection, created with Gap, was born in that spirit. I became a designer to tell stories of history, meaning, and the future. From Haiti to the future.'

Gap is also introducing a capsule collection that highlights the universal spirit of soccer and community connection. Designed for fans globally, this collection features adult t-shirts, hoodies, jerseys, and hats, as well as kids' t-shirts and jerseys, with lineups themed around national teams from countries including the United States, Mexico, Argentina, Spain, France, the United Kingdom, Brazil, and Japan.

This collection launch reflects Gap's commitment to becoming a bridge between fashion and culture, celebrating soccer not just as a sport, but as a community that connects people around the world. The campaign, creatively directed by Ouigi Theodore and photographed by Ackime Snow, celebrates what Theodore calls a 'global village,' featuring a cast from around the world embodying pride, style, and heritage in support of their respective teams.

To celebrate the launch and this summer's global soccer event, Gap and Ouigi Theodore will host a community event in New York in June, connecting soccer, fashion, music, and culture through the lens of a 'global village.'

The two limited collections will be available starting Saturday, May 30, 2026. 'The OuiGap' will be available at Gap Shinjuku Flags, Gap Shinsaibashi,