Ganesha Co., Ltd. (Headquarters: Toyama City, Toyama Prefecture) will have its wagyu burger specialty store "SHOGUN BURGER" participate once again this year in the gourmet event "Hills Gourmet Burger Grand Prix 2026," hosted by Mori Building Co., Ltd. This event is a summer celebration of gourmet burgers, with a record 37 stores participating from Roppongi Hills, Azabudai Hills, and Toranomon Hills. SHOGUN BURGER will enter from its Azabudai Hills store, selling the limited-time product "Lobster and Wagyu Burger," a combination of lobster and wagyu.

In this event, the "Overall Grand Prix," which determines the top store among all participants, and the "Building Grand Prix," which determines the No. 1 store in each Hills complex, will be decided by customer votes via the "Hills App." This popular summer event, where customer votes determine the Grand Prix winner, features special burgers developed by each store solely for this period. The burger that wins the Grand Prix will have its sales period extended, attracting significant attention every year.

Lobster and Wagyu Burger

3,280 yen (tax included)

This is a premium burger exclusive to the event, layering the luxurious sweetness of lobster with the robust umami of a wagyu patty. A clam chowder sauce brings a deep flavor to the whole, while a potato and hijiki galette adds a crispy texture and a balanced saltiness. Furthermore, the rich creaminess of Gruyère cheese harmonizes with the refreshing aroma of dill.

A squeeze of lemon at the end further enhances the appeal of the ingredients, making it an exquisite dish.

Event Overview Event Period: July 1, 2026 (Wed) - August 31, 2026 (Mon) Official Website: https://www.hills-site.com/burgergp/

Store Overview Store: SHOGUN BURGER Azabudai Hills

Address: 1F, Tower Plaza, 1-3-1 Azabudai, Minato-ku, Tokyo 106-0041

Business Hours: 11:00 AM - 10:30 PM (Last Order 9:30 PM)

Aiming for Grand Prix Victory

SHOGUN BURGER Azabudai Hills aims for a double win: the "Building Grand Prix" for the top store in each facility (Roppongi Hills, Azabudai Hills, Toranomon Hills), and the "Overall Grand Prix" for the top store among all 37 participants.

As the Grand Prix-winning burger will have its sales period extended, we are striving for Grand Prix victory as a unified team to deliver this special taste to more customers. We sincerely look forward to your warm support and votes.

About SHOGUN BURGER

The first store opened in 2017 in Sogawa, Toyama City, Toyama Prefecture. Starting as a specialty wagyu burger store run by yakiniku professionals, within just five years of its founding, it achieved 6th place worldwide in the hamburger division of the World Food Championships.

Currently, the company is expanding its stores both domestically and internationally, and is actively pursuing challenges in Asia, Europe, and the Middle East. As a wagyu burger brand originating from Japan, it delivers new culinary experiences to people worldwide.

Leveraging the expertise of a long-established yakiniku restaurant in Toyama, the patties made with carefully selected wagyu are characterized by their meaty texture that spreads with umami as you chew. Each item is meticulously crafted, from the unique texture of each cut, the overflowing juices, the impact of the first bite, to the lingering aftertaste.

Furthermore, the sauces, which serve as accents, are condensed with the know-how unique to a yakiniku restaurant. They have created a new era of wagyu burgers, unlike any before, as "the ultimate junk food."

SHOGUN BURGER Store Details

・Directly Managed Stores (12 stores)

Toyama Store, Shinjuku Main Store, Kanazawa Crossgate Store, Shibuya Store, TRUCK Miyakojima Store, Azabudai Hills Store, Asakusa Store, TOKYU KABUKICHO TOWER Store, Onna Village Store, Gion Shijo Store, Higashi Chaya District Store, SHOGUN BURGER + FACTORY

・Domestic Franchise Stores (7 stores)

Machida Store, Yokohama Red Brick Warehouse Store, Nagareyama Otaka-no-mori Store, Shinsaibashi Store, Ikebukuro West Exit Store, Takasaki Store, SUSUKINO Store

・International Franchise Stores (4 stores)

Shanghai Store, Bangkok Store, Hangzhou Store, Chongqing Store

Store details here

SHOGUN BURGER Official Account List

Official Website: https://shogun-burger.com/

Official Instagram: https://www.instagram.com/shogunburger

Official X: https://x.com/shogunburger

Official TikTok: https://www.tiktok.com/@shogunburger

Ganesha Co., Ltd.

Tokyo Office: Room 413, Shibuya Holmes, 2-1 Udagawa-cho, Shibuya-ku

Headquarters: Toton 2F, 1-9-7 Tonya-machi, Toyama City, Toyama Prefecture

Representative: Representative Director Daiki Honda

Ganesha Official HP: https://ganesha-inc.net/

Business Activities: Restaurant management / Franchise recruitment and operation / Store production / Meat business

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Organizations: SHOGUN BURGER