【On Sale July 1】SHOGUN BURGER x Yamada Suisan Launch a Summer Gourmet Burger Combining Domestic Char-Grilled Eel and Wagyu Beef

SHOGUN BURGER, a wagyu beef burger specialty store operated by GANESHA Co., Ltd. (Headquarters: Toyama City, Toyama Prefecture; CEO: Daiki Honda), will launch a limited-time menu item, the "Char-Grilled Eel and Charred Corn Wagyu Burger," starting July 1, 2026 (Wed). (Available at all locations except Miyakojima and Azabudai Hills stores).

This product is the result of a collaboration with Yamada Suisan, a company specializing in the farming, processing, and sale of domestic eel. Celebrating Japan's iconic summer ingredient—eel—this premium burger blends SHOGUN BURGER's signature wagyu patty, reimagined with American BBQ inspiration, and will be available exclusively in July.

Char-Grilled Eel and Charred Corn Wagyu Burger

¥3,480 (tax included)

Featuring domestically sourced unagi kabayaki grilled over charcoal and a juicy wagyu beef patty as the centerpiece, this burger layers smoky charred corn, Grana Padano cheese, and chili-lime flavored popcorn to create a complex harmony of aroma, umami, and texture. Finished with a refreshing lemon yogurt sauce, it delivers a rich yet light, summery aftertaste.

Experience this unique, limited-edition creation that captures the essence of Japan's summer eel, the boldness of American BBQ, and the premium quality of SHOGUN BURGER's wagyu—available only this summer.

About Yamada Suisan

Yamada Suisan Co., Ltd. is a fishery based in Kagoshima Prefecture specializing in the farming, processing, and sale of domestic eel.

Operating under the philosophy of "Love and Quality," the company is committed to producing safe, delicious eel, including efforts toward medication-free eel farming. Official website: https://yamadasuisan.com/

About SHOGUN BURGER

SHOGUN BURGER opened its first store in 2017 in Tatemachi, Toyama City, Toyama Prefecture, as a specialty burger shop crafted by professional yakiniku chefs. Just five years after its founding, it ranked 6th in the hamburger category at the World Food Championships.

The brand has since expanded both domestically and internationally, actively entering markets in Asia, Europe, and the Middle East. As a Japan-born wagyu burger brand, it continues to deliver innovative dining experiences worldwide.

Leveraging expertise from a long-established yakiniku restaurant in Toyama, SHOGUN BURGER uses carefully selected wagyu beef to create patties renowned for their rich, meaty flavor that deepens with every bite. Each element—from the distinct texture of the beef cut, the burst of savory juices, to the lasting aftertaste—is meticulously crafted.

The accent sauces also embody unique yakiniku-style know-how, resulting in what the brand calls "the ultimate junk food"—a next-generation wagyu burger like no other.

SHOGUN BURGER Store Locations

• Direct-operated Stores (12 locations)

Toyama, Shinjuku Main Store, Kanazawa Cross Gate, Shibuya, TRUCK Miyakojima, Azabudai Hills, Asakusa, TOKYU KABUKICHO TOWER, Onna Village, Gion Shijo, Higashi Chaya District, SHOGUN BURGER + FACTORY

• Domestic Franchise Stores (7 locations)

Machida, Yokohama Akarenga Warehouse, Nagareyama Ootakanomori, Shinsaibashi, Ikebukuro Nishiguchi, Takasaki, SUSUKINO

• Overseas Franchise Stores (4 locations)

Shanghai, Bangkok, Hangzhou, Chongqing

For detailed store information, visit:

SHOGUN BURGER Official Accounts

Official website: https://shogun-burger.com/

Official Instagram: https://www.instagram.com/shogunburger

Official X: https://x.com/shogunburger

Official TikTok: https://www.tiktok.com/@shogunburger

GANESHA Co., Ltd.

Tokyo Office: Room 413, Shibuya Homes, 2-1 Udagawacho, Shibuya-ku, Tokyo

Headquarters: 1-9-7 Tonoya-machi, Toyama City, Toyama Prefecture, Toton 2F

Representative: CEO Daiki Honda

GANESHA Official HP: https://ganesha-inc.net/

Business: Restaurant operations, franchise chain recruitment and management, store production, meat wholesaling