User Word-of-Mouth Surges by 3x. From 'Customers' to 'Partners' - A New Advertising Model by GAMIES and HEALTHREE Achieves User-Driven Awareness Expansion
GAMIES and HEALTHREE partnered to implement a user-driven advertising model in the Web3 game 'HEALTHREE', resulting in a 3x surge in word-of-mouth and impressions on SNS.
📋 Article Processing Timeline
- 📰 Published: April 6, 2026 at 21:17
- 🔍 Collected: April 6, 2026 at 13:00
- 🤖 AI Analyzed: April 21, 2026 at 00:45 (347h 45m after Collected)
GAMIES Co., Ltd. (Headquarters: Tokyo, hereinafter 'GAMIES'), a next-generation marketing company that transforms fans from 'customers' into 'partners', in collaboration with HEALTHREE Co., Ltd. (Headquarters: Tokyo, hereinafter 'HEALTHREE'), which operates the healthcare game 'HEALTHREE' utilizing gamification and Web3, has implemented a new user-driven advertising model initiative (Creator System).
In this initiative, instead of traditional one-way advertising driven by the company, a new community model was built where highly passionate fans are welcomed as 'partners', and their activities circulate. As a result, the volume of user-generated content (UGC) and word-of-mouth on SNS and other platforms rapidly increased by approximately 3 times compared to outside the campaign period. Impressions also recorded a roughly 3-fold increase, achieving a sustainable expansion of the fan base where fans attract more fans.
## ■ Why 'User Word-of-Mouth' Instead of 'Advertising' Now?
In many projects and app marketing, temporary advertising is effective for gaining awareness, but challenges remain in 'continuous usage' and 'gaining trust'. Especially in products like HEALTHREE that gamify daily health habits, the real voices answering 'how actual players enjoyed it and became healthier' serve as a much more powerful call to action than messages from the company side.
Therefore, GAMIES, together with HEALTHREE, designed an environment to transform fans from 'customers (consumers)' into 'partners (co-creators)'.
## ■ Towards a 'Self-Propelling Community' Where Word-of-Mouth Generates More Word-of-Mouth
With the introduction of the community model designed by GAMIES and HEALTHREE, dramatic changes have occurred both quantitatively and qualitatively.
### 1. Maximizing Word-of-Mouth Volume and Virality (Over 3x Growth)
The number of posts during the campaign period increased by approximately 3 times (from 103 to 338) compared to normal times. Consequently, impressions of related posts also expanded roughly 3 times from about 80,000 to about 250,000, recording the best performance to date.
### 2. Natural Influx via 'Referrals' Instead of 'Advertising'
Notably, approximately 85% of new applicants for the creator recruitment came through 'referrals' from existing users. This proves that a passion of 'wanting to tell someone about this fun' was born within the community, successfully achieving 'partnering' where fans voluntarily invite others.
### 3. Diversification of Content (Video/Blogs, etc.)
In this initiative, instead of traditional one-way advertising driven by the company, a new community model was built where highly passionate fans are welcomed as 'partners', and their activities circulate. As a result, the volume of user-generated content (UGC) and word-of-mouth on SNS and other platforms rapidly increased by approximately 3 times compared to outside the campaign period. Impressions also recorded a roughly 3-fold increase, achieving a sustainable expansion of the fan base where fans attract more fans.
## ■ Why 'User Word-of-Mouth' Instead of 'Advertising' Now?
In many projects and app marketing, temporary advertising is effective for gaining awareness, but challenges remain in 'continuous usage' and 'gaining trust'. Especially in products like HEALTHREE that gamify daily health habits, the real voices answering 'how actual players enjoyed it and became healthier' serve as a much more powerful call to action than messages from the company side.
Therefore, GAMIES, together with HEALTHREE, designed an environment to transform fans from 'customers (consumers)' into 'partners (co-creators)'.
## ■ Towards a 'Self-Propelling Community' Where Word-of-Mouth Generates More Word-of-Mouth
With the introduction of the community model designed by GAMIES and HEALTHREE, dramatic changes have occurred both quantitatively and qualitatively.
### 1. Maximizing Word-of-Mouth Volume and Virality (Over 3x Growth)
The number of posts during the campaign period increased by approximately 3 times (from 103 to 338) compared to normal times. Consequently, impressions of related posts also expanded roughly 3 times from about 80,000 to about 250,000, recording the best performance to date.
### 2. Natural Influx via 'Referrals' Instead of 'Advertising'
Notably, approximately 85% of new applicants for the creator recruitment came through 'referrals' from existing users. This proves that a passion of 'wanting to tell someone about this fun' was born within the community, successfully achieving 'partnering' where fans voluntarily invite others.
### 3. Diversification of Content (Video/Blogs, etc.)