What is the name of the new label established by DMM GAMES' Creative Team Kumasan?

The new label established by DMM GAMES' Creative Team Kumasan is called Kumasan Black, originally announced as an April Fool's project on April 1st.

On what date was the establishment of the Kumasan Black label officially announced?

The establishment of the Kumasan Black label was officially announced on Wednesday, April 1st, following its initial reveal as an April Fool's joke.

Which company operates DMM GAMES and is responsible for launching the Kumasan Black label?

DMM GAMES is operated by EXNOA LLC, headquartered in Minato-ku, Tokyo, and led by CEO Hiroshi Tojo, which launched the Kumasan Black label.

What prize will 99 winners receive in the Kumasan Black commemorative campaign on X?

In the Kumasan Black commemorative campaign on X, 99 winners will each receive a 300 yen Amazon gift card code as part of the prize distribution.

When will further details about the Kumasan Black label be revealed by the company?

Further details about the Kumasan Black label are scheduled to be announced by DMM GAMES on Tuesday, April 7th, via the official Kuro-Beako X account.

April Fool's Joke Becomes Reality! DMM GAMES' "Creative Team Kumasan" Announces the Establishment of a New Label: "Kumasan Black"!

Published Apr 2, 2026 9:00 PM ・ Updated Jun 16, 2026 9:49 PM ・ 4 min read ・ Source: PR TIMES

DMM GAMES' "Creative Team Kumasan" has officially decided to establish a new label called "Kumasan Black," which was originally announced as an April Fool's joke. To celebrate the launch, the company is holding a follow-and-repost campaign on X with Amazon gift cards as prizes.

DMM GAMES, operated by EXNOA LLC (Headquarters: Minato-ku, Tokyo; CEO: Hiroshi Tojo; URL: https://games.dmm.com/), has officially decided to establish the new label "Kumasan Black," which was originally announced by the hit-title-producing "Creative Team Kumasan" as an April Fool's project on Wednesday, April 1st. We are also pleased to announce the launch of a commemorative campaign to celebrate the establishment of this new label.

Further information regarding "Kumasan Black" is scheduled to be announced on Tuesday, April 7th. Please follow the official Kuro-Beako X account (https://x.com/black_beako) for updates.

Commemorative Campaign for the Establishment of the New Label "Kumasan Black"! To celebrate the establishment of the new label "Kumasan Black," we are holding a follow-and-repost campaign on X where 100 people will win Amazon gift card codes.

Campaign Period: Thursday, April 2nd – Thursday, April 9th, 23:59

<Prize Details> - 10,000 yen Amazon gift card code... 1 winner - 300 yen Amazon gift card code... 99 winners

<How to Participate> 1. Follow the official Kuro-Beako X account (@black_beako) 2. Repost the relevant post 3. Link your X account with the campaign link to see your results immediately

* You can check the lottery results on the spot. * Please check the target post for campaign details and precautions. * Personal information will be handled in accordance with the EXNOA LLC Privacy Policy (https://terms.dmm.com/privacy_games/). * This campaign is provided by EXNOA LLC. * Please do not contact Amazon regarding this campaign. Please direct inquiries to DMM Support (https://inquiry.dmm.com/). * Amazon, Amazon.co.jp, and their logos are trademarks of Amazon.com, Inc. or its affiliates.

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Source: PR TIMES
Category: product_launch

April Fool's Joke Becomes Reality! DMM GAMES' "Creative Team Kumasan" Announces the Establishment of a New Label: "Kumasan Black"!

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Commemorative Campaign for the Establishment of the New Label "Kumasan Black"! To celebrate the establishment of the new label "Kumasan Black," we are holding a follow-and-repost campaign on X where 100 people will win Amazon gift card codes.

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