Game8 Inc. to Acquire 'Yoyaku Top 10,' a Pre-registration Service for Smartphone Apps

Game8 Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Shunsuke Sawamura), which operates one of Japan's largest comprehensive game information websites, is pleased to announce that it has reached an agreement and signed a business transfer contract to acquire the business related to the smartphone app pre-registration service 'Yoyaku Top 10' from Yoyaku Top 10 Inc. (Headquarters: Shinjuku-ku, Tokyo; CEO: Sho Yamada), a subsidiary of Adways Inc. (Headquarters: Shinjuku-ku, Tokyo; President & CEO: Sho Yamada). From April 1, 2026, all service operations and inquiries will be fully transferred to Game8.

Background and Purpose of the Business Transfer

Since July 2025, Game8 and Yoyaku Top 10 Inc. have been engaged in a business alliance, developing a one-stop promotion model that supports everything from app awareness and pre-registration to post-release operations, utilizing the 'Yoyaku Top 10' service. Since the alliance began, we have been further expanding our offered services by combining Game8's customer contact points and media operation know-how with 'Yoyaku Top 10's' pre-registration track record and user base.

To further accelerate decision-making and enhance services, after discussions between both companies, it has been decided that Game8 will directly operate this business. By integrating 'Yoyaku Top 10' with Game8's media business and other solutions, we will provide higher quality information to users and more precise marketing solutions to our client companies.

*What is Yoyaku Top 10? It is a platform specializing in pre-registration for new apps before their release. It notifies core users who want to be the first to use, play, and know about new apps at the time of release. From a game company's perspective, it allows for the acquisition of extremely high-quality users who have a strong interest in the app.

Overview of the Business Transfer

- Business to be Transferred: All business related to the smartphone app pre-registration service 'Yoyaku Top 10'. - Business Transfer Date: April 1, 2026 - Operational Structure: The operation of this business will be succeeded by Game8 Inc.

Users can continue to use the service as before.

Comments from Both CEOs

**Shunsuke Sawamura, CEO, Game8 Inc.**

We are extremely pleased to welcome 'Yoyaku Top 10,' which has a rich track record in the smartphone app market, to our company. I would like to express my deep gratitude to Adways Inc., Mr. Yamada, and all parties involved who have nurtured this service for over 10 years.

Through this business transfer, we will establish a system that can provide a consistent user experience from 'pre-release to post-release' of a game. By merging the strengths of both services, we will deliver a better gaming experience to our users and more effective marketing solutions to our client companies. We will continue to do our utmost to meet everyone's expectations.

**Sho Yamada, CEO, Adways Inc. | Yoyaku Top 10 Inc.**

The 'Yoyaku Top 10' business will be transferred to Game8. Since our business alliance last year, as we deepened our collaboration, I became convinced that Game8's domestic top-tier media platform and operational know-how provide the optimal environment for the further growth of 'Yoyaku Top 10.' I believe this business transfer is the most valuable choice for the service, our client companies, and our users.

'Yoyaku Top 10' has established a unique position connecting highly-engaged pre-release users with game companies. I sincerely hope that it will evolve even further under Game8 and contribute to the vitalization of the entire game industry. I am deeply grateful to everyone who has supported us, and I hope for your continued patronage of this service.

Future Outlook

With this transfer, Game8 will accelerate the following initiatives:

- **Integration of Product Development:** We will further leverage Game8's media operation know-how and analytical data in 'Yoyaku Top 10' to enhance the personalized pre-registration recommendation function for individual users.

- **Strengthening of End-to-End Marketing Support and Cross-sell Proposals:** We will establish a seamless system that provides support from the announcement of a new title, through pre-registration, to the provision of guide information on release day, and measures to improve LTV (Customer Lifetime Value). We will also increase inquiries from overseas companies and implement cross-sell proposals for other Game8 services.

'Yoyaku Top 10' Inquiries from April 1, 2026

Game8 Inc. Marketing Solutions Department Contact: Sales@game8.jp

**About Game8 Inc.**

Name: Game8 Inc. Location: Shibuya Property Tower 7F, 1-32-12 Higashi, Shibuya-ku, Tokyo Representative: Shunsuke Sawamura Business: Providing internet services related to games Established: August 1, 2014 Website: https://game8.co.jp/

Founded in 2014 with the philosophy of 'Making games more fun, sharing 'fun' through games.' As a comprehensive game information site, it boasts top-class domestic performance with a maximum of 500 million monthly page views and 42 million unique users. In addition to the game information site, it operates an IP business utilizing influencers, a comprehensive entertainment payment service business through a group company, and various other businesses to vitalize the game industry through digital means.

**About Yoyaku Top 10 Inc.**

Name: Yoyaku Top 10 Inc. Location: Sumitomo Fudosan Shinjuku First Tower 5F, 5-1-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo Representative: CEO Sho Yamada Business: Content Business Established: July 2013 Website: https://yoyaku-top10.jp/

Operates 'Yoyaku Top 10,' the industry's first pre-registration service for new apps before their release.