Game8 Inc. Acquires Smartphone App Pre-Registration Service 'Yoyaku Top 10'
Game8 has agreed to acquire the pre-registration service 'Yoyaku Top 10' from Adways subsidiary Yoyaku Top 10 Inc. Full operational transfer will occur on April 1, 2026.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 01:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 22, 2026 at 00:24 (487h 37m after Collected)
Game8 Inc. (Headquarters: Shibuya-ku, Tokyo, CEO: Shunsuke Sawamura, hereinafter 'Game8'), which operates one of Japan's largest comprehensive gaming information sites, announces that it has entered into a business transfer agreement with Yoyaku Top 10 Inc. (Headquarters: Shinjuku-ku, Tokyo, CEO: Sho Yamada, hereinafter 'Yoyaku Top 10 Inc.'), a subsidiary of Adways Inc. (Headquarters: Shinjuku-ku, Tokyo, President and CEO: Sho Yamada), to acquire all businesses related to the smartphone app pre-registration service 'Yoyaku Top 10'. As of April 1, 2026, service operations and inquiries will be fully transferred to Game8.
## Background and Purpose of Business Acquisition
Game8 and Yoyaku Top 10 Inc. commenced a business alliance in July 2025. Together, they have been developing a promotional model utilizing the smartphone app pre-registration service 'Yoyaku Top 10'*, providing one-stop support ranging from app awareness to pre-registration and post-launch operations.
Since the partnership began, they have been expanding the services offered by combining Game8's customer touchpoints and media operational know-how with the pre-registration track record and user base of 'Yoyaku Top 10'.
To further accelerate decision-making and enhance services, the two companies agreed after discussions that Game8 will directly operate this business. Going forward, by integrating Game8's media business and other solutions with Yoyaku Top 10, they will provide higher quality information to users and more precise marketing solutions to client companies.
*Yoyaku Top 10 is a platform dedicated to the pre-registration of new apps before their release. It notifies core users who want to use and play new apps early or seek information about them upon release. From the perspective of game companies, it allows for the acquisition of extremely high-quality users with a strong interest in the app.
## Overview of the Business Acquisition
- Transferred Business: All business operations related to the smartphone app pre-registration service 'Yoyaku Top 10'
- Date of Transfer: April 1, 2026
- Operational Structure: The operation of this business will be succeeded by Game8 Inc.
Current users can continue to use the service as before.
## Comments from the Representatives
**Shunsuke Sawamura, CEO, Game8 Inc.**
We are extremely pleased to welcome 'Yoyaku Top 10,' a service with a rich track record in the smartphone app market, to our company. I would like to express my deepest gratitude to Adways, who has nurtured this service for over 10 years, CEO Yamada, and everyone involved.
With this business acquisition, we will establish a structure capable of providing a consistent user experience from 'before release to after release' of games. By fusing the strengths of both services, we will deliver better gaming experiences to our users and more effective marketing solutions to our client companies. We will continue to give our utmost effort to meet everyone's expectations.
**Sho Yamada, President and CEO, Adways Inc. | CEO, Yoyaku Top 10 Inc.**
We have decided to transfer the 'Yoyaku Top 10' business to Game8...
## Background and Purpose of Business Acquisition
Game8 and Yoyaku Top 10 Inc. commenced a business alliance in July 2025. Together, they have been developing a promotional model utilizing the smartphone app pre-registration service 'Yoyaku Top 10'*, providing one-stop support ranging from app awareness to pre-registration and post-launch operations.
Since the partnership began, they have been expanding the services offered by combining Game8's customer touchpoints and media operational know-how with the pre-registration track record and user base of 'Yoyaku Top 10'.
To further accelerate decision-making and enhance services, the two companies agreed after discussions that Game8 will directly operate this business. Going forward, by integrating Game8's media business and other solutions with Yoyaku Top 10, they will provide higher quality information to users and more precise marketing solutions to client companies.
*Yoyaku Top 10 is a platform dedicated to the pre-registration of new apps before their release. It notifies core users who want to use and play new apps early or seek information about them upon release. From the perspective of game companies, it allows for the acquisition of extremely high-quality users with a strong interest in the app.
## Overview of the Business Acquisition
- Transferred Business: All business operations related to the smartphone app pre-registration service 'Yoyaku Top 10'
- Date of Transfer: April 1, 2026
- Operational Structure: The operation of this business will be succeeded by Game8 Inc.
Current users can continue to use the service as before.
## Comments from the Representatives
**Shunsuke Sawamura, CEO, Game8 Inc.**
We are extremely pleased to welcome 'Yoyaku Top 10,' a service with a rich track record in the smartphone app market, to our company. I would like to express my deepest gratitude to Adways, who has nurtured this service for over 10 years, CEO Yamada, and everyone involved.
With this business acquisition, we will establish a structure capable of providing a consistent user experience from 'before release to after release' of games. By fusing the strengths of both services, we will deliver better gaming experiences to our users and more effective marketing solutions to our client companies. We will continue to give our utmost effort to meet everyone's expectations.
**Sho Yamada, President and CEO, Adways Inc. | CEO, Yoyaku Top 10 Inc.**
We have decided to transfer the 'Yoyaku Top 10' business to Game8...