[Arukikata x Japan CO-OP Federation] "Arriving at CO-OP" Tie-up Campaign Underway! Introducing "Oshi CO-OP" Products Chosen by CO-OP Members from the Perspective of the Arrukikata Editorial Department!

Arukikata Co., Ltd. (Shinagawa-ku, Tokyo / President and Representative Director: Kunihiro Arai), a group company of GAKKEN HOLDINGS CO., LTD. (Shinagawa-ku, Tokyo / President and Representative Director: Hiroaki Miyahara), will collaborate with Japan CO-OP Federation (Abbreviation: Japan CO-OP Federation, Representative Director and Chairman: Chito Arai) to hold the "Arriving at CO-OP" tie-up campaign for approximately three months from June 21, 2026 (Sun) to September 20, 2026 (Sun).

"Arriving at CO-OP" Special Website

What is the "Arriving at CO-OP" Tie-up Campaign?

Since its launch in 1979, "Arukikata" has covered and edited approximately 160 countries and regions worldwide, publishing guidebooks for travelers. In recent years, it has not been limited to publishing guidebooks; by leveraging its long-cultivated history and brand recognition, it has actively developed products such as capsule toys, snacks, and retort curries, continuing to evolve into a brand that enriches daily life.

This campaign was realized by focusing on how both "Arukikata" readers and CO-OP users enjoy encounters with new things and information, and enrich their daily lives with curiosity. Therefore, the "Arukikata" editorial department will undertake a project to introduce the appeal of CO-OP products through the real voices of its members.

The subject of this project is the "Oshi CO-OP" popularity poll conducted by Japan CO-OP Federation in 2025. In this project, along with votes for favorite CO-OP products from members, many recommendation comments were received. For products that received high support, we will delve into their appeal from the unique perspective of the "Arukikata" editorial department and introduce their respective "oshi points" (points of recommendation).

During the campaign period, special pages, posters, POP displays, and more will be rolled out on the special website, as well as in the delivery catalogs and stores of some member co-ops, allowing customers to enjoy discovering products as if they were reading a travel guide. Furthermore, tasting comments from the "Arukikata" editorial department will be published, conveying the value and appeal of the products in greater depth.

"Arriving at CO-OP" Tie-up Campaign Overview

● Campaign Period: June 21, 2026 (Sun) - September 20, 2026 (Sun)

● Target CO-OPs: CO-OP DELI CO-OPERATIVE FEDERATION (CO-OP MIRAI Consumer Cooperative, Ibaraki CO-OP Consumer Cooperative, Tochigi CO-OP Consumer Cooperative, CO-OP GUNMA Consumer Cooperative, CO-OP NAGANO Consumer Cooperative, CO-OP DELI NIIGATA Consumer Cooperative), YOU CO-OP CONSUMER COOPERATIVE, Tokai CO-OP Business Federation (CO-OP GIFU Consumer Cooperative, CO-OP AICHI Consumer Cooperative, CO-OP MIE Consumer Cooperative), CO-OP KOBE CONSUMER COOPERATIVE, CO-OP Chugoku Shikoku Business Federation (Tottori Prefecture Consumer Cooperative, SHIMANE Consumer Cooperative, OKAYAMA CO-OP Consumer Cooperative, HIROSHIMA Consumer Cooperative, YAMAGUCHI CO-OP Consumer Cooperative), CO-OP Kyushu Business Federation (F-COOP Consumer Cooperative, CO-OP SAGA Consumer Cooperative, LALACOOP Consumer Cooperative, KUMAMOTO Consumer Cooperative, CO-OP OITA Consumer Cooperative, CO-OP KAGOSHIMA Consumer Cooperative)

● "Arriving at CO-OP" Special Website: https://seikyounohi.coop/

※ Campaign details are subject to change.

Arukikata Co., Ltd.

https://www.arukikata.co.jp/company/ ・President and Representative Director: Kunihiro Arai ・Date of Incorporation: December 1, 2020 (Business Commencement: January 1, 2021) ・Capital: 5 million yen ・Address: 2-11-8 Nishi-Gotanda, Shinagawa-ku, Tokyo 141-8416 ・Business Activities: Publication of "Arukikata" and related businesses, travel marketing business, non-life insurance agency business

GAKKEN HOLDINGS CO., LTD.

https://www.gakken.co.jp/ ・President and Representative Director: Hiroaki Miyahara ・Date of Incorporation: March 31, 1947 ・Capital: 19,817 million yen ・Sales: 199.1 billion yen, Consolidated Subsidiaries: 82 companies (As of the fiscal year ending September 2025) Listed on the Tokyo Stock Exchange Prime Market (Securities Code: 9470) ・Address: 2-11-8 Nishi-Gotanda, Shinagawa-ku, Tokyo 141-8510 ・Phone Number: 03-6431-1001 (General Inquiries) ・Business Activities: A holding company engaged in education and medical/welfare related businesses founded in 1946 Education Field: Classroom and cram school business, including "Gakken Juku" Publication and content business, such as learning materials Preschool and school business, such as textbooks and childcare supplies Medical Welfare Field: Housing and care services for the elderly Dementia group home business Child-rearing support services, such as nursery schools and after-school care Global: Activities and business development in over 150 countries