Press the Button as Many Times as You Like! Popular Vehicles x Lots of Buttons in the Interactive Picture Book 'Oshite Mekutte Button Ehon: Norimono' Now on Sale!

Gakken Co., Ltd. (Shinagawa-ku, Tokyo; President and Representative Director: Tatsuya Nanjo), a group company of Gakken Holdings Co., Ltd. (Shinagawa-ku, Tokyo; President and Representative Director: Hiroaki Miyahara), will release "Oshite Mekutte Button Ehon: Norimono" on July 2, 2026.

Children who love buttons and vehicles will be captivated by the endlessly pressable buttons of popular vehicles! This interactive picture book is designed to be read and reread, with buttons to press and pages to turn.

[A Great Collection of Popular Vehicles & Buttons!]

The lineup includes nine types of vehicles: bus, train, crane truck, patrol car, ambulance, fire truck, garbage truck, car carrier, and rocket. It features popular items for children, such as a bus stop button, as well as aspirational buttons like a rocket launch button that they rarely get to press, offering a wide variety. Each turn of the page reveals different buttons and interactive elements, stimulating children's curiosity.

[A Picture Book That Naturally Leads to Educational Development Through Play]

The book is structured so that children can enjoy the movement of the vehicles by pressing buttons and turning pages, allowing them to participate in story time by pressing the buttons themselves. The intuitive action of pressing a button stimulates their vision and touch, encouraging curiosity and active play.

Furthermore, the series of actions involved in pressing a button and turning a page helps develop fine motor skills and concentration. It is also rich in onomatopoeia such as "Uu-uu" and "Wiin," and is designed to be enjoyable for children around 1 year old who have limited vocabulary, fostering language development.

[Illustrations That Balance Warmth and Realism]

The illustrations by Takaotoshi Okayama, which depict the vehicles in detail, are also a major attraction. The three-dimensional and cute buttons are irresistible to press. While maintaining a soft and warm atmosphere, the visuals are cool and satisfying for vehicle enthusiasts.

[Perfect for Carrying Around or as a Gift]

Its compact size and the fact that it can be played with repeatedly make it perfect as a companion for outings. It's a size that children can easily carry on their own. As it's an analog interactive picture book, there's no worry about loud noises.

Additionally, because the book focuses on buttons, which children love, it appeals to a wide range of interests regardless of gender. It is also recommended as a gift for children aged 1 to 3.

[Product Overview]

"Oshite Mekutte Button Ehon: Norimono"

Illustrations: Takaotoshi Okayama

Price: 1,452 yen (tax included)

Release Date: July 2, 2026

Format: 175×175 mm

ISBN: 978-4-05-206342-8

E-book: None

[Details and Purchase of This Book]

・Gakken Publishing Site: https://hon.gakken.jp/book/1020634200

・Amazon: https://amzn.asia/d/09zz1Hwg

・Rakuten Books: https://books.rakuten.co.jp/rb/18525140/

Gakken Co., Ltd. (Gakken Inc.)

https://www.corp-gakken.co.jp/ ・President and Representative Director: Tatsuya Nanjo ・Date of Establishment: January 13, 2009 (Company name changed on October 1, 2022) ・Capital: 50 million yen ・Address: 2-11-8 Nishi-Gotanda, Shinagawa-ku, Tokyo 141-8416 ・Business Activities: Publishing and content business, global business, medical and nursing publication content business, business for kindergartens and schools, classroom-related business, EC and online business, advertising business

GAKKEN HOLDINGS CO., LTD.

https://www.gakken.co.jp/ ・President and Representative Director: Hiroaki Miyahara ・Date of Establishment: March 31, 1947 ・Capital: 19,817 million yen ・Sales: 199.1 billion yen, Consolidated Subsidiaries: 82 companies (Fiscal year ending September 2025) Listed on the Tokyo Stock Exchange Prime Market (Securities Code: 9470) ・Address: 2-11-8 Nishi-Gotanda, Shinagawa-ku, Tokyo 141-8510 ・Phone Number: 03-6431-1001 (Main) ・Business Activities: A holding company engaged in education, medical, and welfare-related businesses, founded in 1946 Education Field: Classroom and cram school business, including "Gakken Classrooms," Publishing and content business, including learning materials, Business for kindergartens and schools, including textbooks and childcare supplies Medical Welfare Field: Business for serviced housing for the elderly, Dementia group home business, Childcare support business, including nursery schools and after-school care Global: Activities and business development in over 150 countries