TOASU to Change Company Name to Gakken Business Brains on July 1, 2026

Key facts

  • TOASU to Change Company Name to Gakken Business Brains on July 1, 2026
  • TOASU Co., Ltd. will change its company name to "Gakken Business Brains" on July 1, 2026. This change is in conjunction with the launch of the new service brand "Gakken Business" and aims to strengthen its role as a problem-solving partner for clients.
  • Source: PR Times
  • Date: June 11, 2026

Direct answer

TOASU Co., Ltd. will change its company name to "Gakken Business Brains" on July 1, 2026. This change is in conjunction with the launch of the new service brand "Gakken Business" and aims to strengthen its role as a problem-solving partner for clients.

Citation
TOASU to Change Company Name to Gakken Business Brains on July 1, 2026 (June 11, 2026), PR Times
Source
PR Times
Date
June 11, 2026
TOASU Co., Ltd. will change its company name to "Gakken Business Brains" on July 1, 2026. This change is in conjunction with the launch of the new service brand "Gakken Business" and aims to strengthen its role as a problem-solving partner for clients.

📋 Article Processing Timeline

  • 📰 Published: June 11, 2026 at 20:00
  • 🔍 Collected: June 11, 2026 at 11:21
  • 🤖 AI Analyzed: June 12, 2026 at 16:51 (29h 30m after Collected)
Gakken Co., Ltd. (Tokyo, Shinagawa / President and Representative Director: Hiroaki Miyahara) group company, TOASU Co., Ltd. (Tokyo, Shinagawa / President and Representative Director: Akira Miyata), will change its company name to "Gakken Business Brains" (English notation: Gakken Business Brains Co., Ltd. / common name: Gakken BB) on July 1, 2026.

This change is in conjunction with the launch of the new service brand "Gakken Business" announced on May 27. This brand will initially be rolled out with our company's solutions at its core. Under the new company name, we will further strengthen our role as a "partner that runs alongside" clients, embodying problem-solving directly in their operational environments.

■ Background of the Company Name Change

As the management challenges faced by companies become increasingly complex, it is difficult to envision sustainable growth by merely addressing immediate issues based on the current situation. To support the transformation of companies and individuals by working backward from their desired future state, rather than starting from the past or present, we announced the launch of "Gakken Business," a new service brand for the corporate and business professional domain, on May 27.

▼ For details, please refer to the following press release:

https://amc.gakken.jp/c0/74580692331157369/0/000d8400000

This company name change is the first step in more clearly demonstrating to society our stance and raison d'être as a "problem-solving partner" that embodies the promise of this new brand to accompany clients' "will to move forward" and to support them until their goals are achieved.

■ Our Unchanging Core: Problem-Solving Partner

While the company name and the value proposition of the brand will expand, our central focus on "solving clients' human resource and organizational challenges" remains unchanged.

As before, we will continue to be a partner that accompanies clients towards their desired goals, rather than merely a vendor providing standardized programs.

We will comprehensively handle everything from the planning and development of solutions offered by "Gakken Business" to their actual service delivery, becoming the wisdom that supports your strategies and the driving force that moves operations, directly supporting the transformation of human resources and organizations.

■ Meaning Behind the New Company Name

The word "Brains" following "Business" in our business domain carries a meaning beyond mere intelligence or intellect.

We aim to be a partner that earns even greater trust and is consulted more frequently by clients, driven by their "will to do" and "what they should do," by pooling our wisdom together to contribute to problem-solving. We will strive to become a trusted "partner that accompanies clients until their goals are achieved."

■ New Company Overview

・New Company Name: Gakken Business Brains Co., Ltd.

・Common Name: Gakken BB

・Date of Change: July 1, 2026

・Location: 2-11-8 Nishi-Gotanda, Shinagawa-ku, Tokyo 141-0031

・President and Representative Director: Akira Miyata

・Business Activities: Training Service Business

          Organizational Development Business

          Consulting Business

          Assessment Business (Human Resource/Organizational Assessment, In-house Examination Support Services)

          Content Development Business

          Support for Foreign Worker Employment

          Support for In-house Training Development

          ASUBeTO Business (HR/Education DX Platform)

*The corporate website will be renewed to a new URL in conjunction with the company name change on July 1, 2026.

Accessing the old URL will automatically redirect to the new URL.

*There will be no changes to the location, representative, business activities, or contact information other than the company name and corporate website URL. Please rest assured that there will be no impact on the services provided to our current clients.

■ About TOASU Co., Ltd.

As a group company of Gakken Holdings, TOASU Co., Ltd. plays a central role in the adult education sector. To transform the growth of each employee into organizational strength, we provide comprehensive solutions that address human resource challenges at all levels, from individual training to overall organizational strategy consulting.
・President and Representative Director: Akira Miyata
・Date of Company Establishment: March 28, 1995 (Name change on October 1, 2022)
・Capital: 20,000,000 yen
・Address: 2-11-8 Nishi-Gotanda, Shinagawa-ku, Tokyo 141-0031
・Phone Number: 03-6431-1411 (Main)
・Corporate Website: https://toasu-gakken.co.jp/
・Business Activities: Training Service Business

           Organizational Development Business

           Consulting Business

           Assessment Business (Human Resource/Organizational Assessment, In-house Examination Support Services)

           Content Development Business

           Support for Foreign Worker Employment

           Support for In-house Training Development

           ASUBeTO Business (HR/Education DX Platform)

■ About Gakken Holdings Co., Ltd.

URL: https://www.gakken.co.jp/
Founded in 1946, Gakken Holdings is a holding company engaged in education, medical, and welfare-related businesses. In the education sector, it operates the "Gakken Classroom" and other classroom/cram school businesses, the publishing content business represented by "Kagaku" and "Gakushu" learning materials, and the school/kindergarten business for textbooks and childcare supplies. In the medical and welfare sector, it operates serviced residences for the elderly, dementia group homes, and childcare support services such as nursery schools and after-school care. The company is active in education and medical welfare in over 150 countries worldwide. In November 2023, aiming to realize its newly established aspiration, "To a company that pursues human potential to the fullest," it contributes to expanding the potential of people and society as a company that supports the challenges of all people, catering to the curiosity of all generations, from children to students, working adults, and seniors. For the fiscal year ending September 2025, sales are projected at 199.1 billion yen, with 82 consolidated subsidiaries. Listed on the Tokyo Stock Exchange Prime Market (Securities Code: 9470).

FAQ

What is the purpose of TOASU's company name change?

The purpose is to clarify and strengthen its role as a problem-solving partner for clients, in conjunction with the launch of the new service brand "Gakken Business."

What is the meaning behind the new company name "Gakken Business Brains"?

It embodies the desire to be a "partner that accompanies clients until their goals are achieved," driven by the clients' will and pooling wisdom together to contribute to problem-solving.

Will the services offered change after the company name change?

There will be no change in business activities due to the name change. Services such as training, organizational development, and consulting will continue to be offered as before.

When will the company name change take effect?

It will take effect on July 1, 2026.

What is the relationship with Gakken Holdings?

TOASU Co., Ltd. is a group company of Gakken Holdings and will continue to operate as part of it.