TikTok Ranks First at 42.4% for Short-form Drama Viewing Platform! Short-form Drama Market Trend Research Report Released
GaiaX and CREAVE jointly released the 'Short-form Drama Market Trend Research Report'. The survey revealed that short-form dramas have over 90% recognition, with TikTok being the top viewing platform at 42.4%. Approximately 90% of viewers continue watching due to 'curiosity about the next development,' highlighting the importance of storytelling.
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- 📰 Published: May 11, 2026 at 22:00
- 🔍 Collected: May 11, 2026 at 13:31
- 🤖 AI Analyzed: May 11, 2026 at 14:57 (1h 25m after Collected)
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You are a Japanese business intelligence AI. Thoroughly analyze the following press release and simultaneously translate it into English (en) and Traditional Chinese (zh).
## Press Release Information
Title: TikTok Ranks First at 42.4% for Short-form Drama Viewing Platform! Short-form Drama Market Trend Research Report Released
Subtitle:
Company Name:
Industry:
Main Text (first 8000 characters): GaiaX Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Executive President: Yuji Ueda; Securities Code: 3775; hereinafter GaiaX), in collaboration with its subsidiary CREAVE Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director and President: Mana Nakamura; hereinafter CREAVE), which solves corporate marketing challenges through co-creation with creators, released the 'Short-form Drama Market Trend Research Report' on Tuesday, May 12, 2026.
Download the research report: https://gaiax-socialmedialab.jp/document/post-154518/
The survey results revealed that short-form dramas have become established as a 'national' content with over 90% recognition, and TikTok (42.4%) surpassed YouTube and Instagram as the primary viewing platform. Furthermore, approximately 90% of respondents cited 'curiosity about the next development' as the reason for continued viewing/watching the next episode, indicating the critical importance of storytelling.
■ Over 90% Recognition, Short-form Dramas are Fully Established as a Content Format!
91.6% of all respondents answered that they know about short-form dramas, and a surprising 75% have watched them. This can be attributed to the increasing number of short-form drama creators entering the market and companies actively utilizing them since around 2024, leading to a surge in short-form drama content circulating on SNS and reaching a wider audience.
■ TikTok Tops the Usage Rate as a Short-form Drama Viewing Platform!
More than 40% of people cited 'TikTok' as the platform for watching short-form dramas. While YouTube/X/Instagram have significantly higher overall MAU than TikTok, TikTok appears to be gaining popularity specifically for short-form drama viewing.
■ Approximately 90% of Reasons for Continued/Next Episode Viewing is 'Curiosity About the Next Development,' Highlighting the Importance of Storytelling
When short-form drama viewers who have continued watching/watched the next episode were asked for their reasons, approximately 90% responded, 'Because I'm curious about the next development,' clearly demonstrating the importance of storytelling in short-form drama content.
■ Customer Purchase Intent Doubled with Tie-up PR with Our Short-form Drama Account 'Maji Ashita'!!
▪️Survey Overview
Survey Host: CREAVE Co., Ltd. / GaiaX Co., Ltd. Independent Survey
Survey Period: April 2026
Target Audience: General consumers aged 20 to 60
Survey Method: Online questionnaire
Number of Respondents: 273
*Regarding the citation and reproduction of survey data
When citing or reproducing survey data, please be sure to clearly state 'Source: CREAVE Co., Ltd. / GaiaX Co., Ltd. 'Short-form Drama Market Trend Research Report'.
When citing or reproducing on a web page, please also include the article URL of our website (https://gaiax-socialmedialab.jp/post-154526/).
Detailed survey content, details on the impact of short-form drama content on corporate product/service recognition and purchase, and lift surveys for other tie-up PRs are included in the main body of the research report, so please check below.
Download the research report: https://gaiax-socialmedialab.jp/document/post-154518/
■ Short-form Drama 'Maji Ashita' Exceeds 1 Billion Total Views!
'Maji Ashita' (I'll Get Serious Tomorrow) is a short-form drama produced by CREAVE Co., Ltd. that surpassed 1 billion total views and 400,000 followers in 10 months since its launch in February 2025.
▶Details: [Exceeds 1 Billion Total Views!] The Director x Representative of 'I'll Get Serious Tomorrow' Reveals the Secrets Behind Fan Acquisition: https://prtimes.jp/main/html/rd/p/000000785.000003955.html
■ Comment from Kazuma Shoji, Social Media Marketing Division, GaiaX Co., Ltd.
Short-form drama content is no longer a fleeting trend on SNS but has become an established content format. We conducted this survey in response to the increasing entry of creators into short-form drama distribution and the rapid increase in corporate utilization. Because it is a new content format, there are many unknown aspects regarding its viewing status and marketing effects. GaiaX, in cooperation with CREAVE, will continue to promote the short-form drama business and continuously analyze user viewing status.
You are a Japanese business intelligence AI. Thoroughly analyze the following press release and simultaneously translate it into English (en) and Traditional Chinese (zh).
## Press Release Information
Title: TikTok Ranks First at 42.4% for Short-form Drama Viewing Platform! Short-form Drama Market Trend Research Report Released
Subtitle:
Company Name:
Industry:
Main Text (first 8000 characters): GaiaX Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Executive President: Yuji Ueda; Securities Code: 3775; hereinafter GaiaX), in collaboration with its subsidiary CREAVE Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director and President: Mana Nakamura; hereinafter CREAVE), which solves corporate marketing challenges through co-creation with creators, released the 'Short-form Drama Market Trend Research Report' on Tuesday, May 12, 2026.
Download the research report: https://gaiax-socialmedialab.jp/document/post-154518/
The survey results revealed that short-form dramas have become established as a 'national' content with over 90% recognition, and TikTok (42.4%) surpassed YouTube and Instagram as the primary viewing platform. Furthermore, approximately 90% of respondents cited 'curiosity about the next development' as the reason for continued viewing/watching the next episode, indicating the critical importance of storytelling.
■ Over 90% Recognition, Short-form Dramas are Fully Established as a Content Format!
91.6% of all respondents answered that they know about short-form dramas, and a surprising 75% have watched them. This can be attributed to the increasing number of short-form drama creators entering the market and companies actively utilizing them since around 2024, leading to a surge in short-form drama content circulating on SNS and reaching a wider audience.
■ TikTok Tops the Usage Rate as a Short-form Drama Viewing Platform!
More than 40% of people cited 'TikTok' as the platform for watching short-form dramas. While YouTube/X/Instagram have significantly higher overall MAU than TikTok, TikTok appears to be gaining popularity specifically for short-form drama viewing.
■ Approximately 90% of Reasons for Continued/Next Episode Viewing is 'Curiosity About the Next Development,' Highlighting the Importance of Storytelling
When short-form drama viewers who have continued watching/watched the next episode were asked for their reasons, approximately 90% responded, 'Because I'm curious about the next development,' clearly demonstrating the importance of storytelling in short-form drama content.
■ Customer Purchase Intent Doubled with Tie-up PR with Our Short-form Drama Account 'Maji Ashita'!!
▪️Survey Overview
Survey Host: CREAVE Co., Ltd. / GaiaX Co., Ltd. Independent Survey
Survey Period: April 2026
Target Audience: General consumers aged 20 to 60
Survey Method: Online questionnaire
Number of Respondents: 273
*Regarding the citation and reproduction of survey data
When citing or reproducing survey data, please be sure to clearly state 'Source: CREAVE Co., Ltd. / GaiaX Co., Ltd. 'Short-form Drama Market Trend Research Report'.
When citing or reproducing on a web page, please also include the article URL of our website (https://gaiax-socialmedialab.jp/post-154526/).
Detailed survey content, details on the impact of short-form drama content on corporate product/service recognition and purchase, and lift surveys for other tie-up PRs are included in the main body of the research report, so please check below.
Download the research report: https://gaiax-socialmedialab.jp/document/post-154518/
■ Short-form Drama 'Maji Ashita' Exceeds 1 Billion Total Views!
'Maji Ashita' (I'll Get Serious Tomorrow) is a short-form drama produced by CREAVE Co., Ltd. that surpassed 1 billion total views and 400,000 followers in 10 months since its launch in February 2025.
▶Details: [Exceeds 1 Billion Total Views!] The Director x Representative of 'I'll Get Serious Tomorrow' Reveals the Secrets Behind Fan Acquisition: https://prtimes.jp/main/html/rd/p/000000785.000003955.html
■ Comment from Kazuma Shoji, Social Media Marketing Division, GaiaX Co., Ltd.
Short-form drama content is no longer a fleeting trend on SNS but has become an established content format. We conducted this survey in response to the increasing entry of creators into short-form drama distribution and the rapid increase in corporate utilization. Because it is a new content format, there are many unknown aspects regarding its viewing status and marketing effects. GaiaX, in cooperation with CREAVE, will continue to promote the short-form drama business and continuously analyze user viewing status.