Nadai Unatoto Launches 'Akuma-mori' Challenge: A 1kg Eel Bowl Adventure

Nadai Unatoto is launching the 'Akuma-mori Conquest Operation,' an SNS-linked quest from May 21 to June 30, 2026, targeting finishers of its 25th-anniversary menu item, the 'Eel and Dashimaki Tamago Don Akuma-mori.' Once 666 people complete the challenge, a free 'Kurikara Kushi' coupon will be unlocked for use in stores.
キャンペーンNQ 90/100出典:PR Times

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  • 📰 Published: May 21, 2026 at 20:00
  • 🔍 Collected: May 21, 2026 at 11:31
  • 🤖 AI Analyzed: May 21, 2026 at 13:03 (1h 31m after Collected)
In celebration of its 25th anniversary, Nadai Unatoto, a restaurant chain known for its 'cheap, fast, and delicious' eel dishes, has introduced a colossal menu item: the 'Eel and Dashimaki Tamago Don Akuma-mori.' Available since May 13, 2026, this massive meal features an entire eel and a whole dashimaki tamago (rolled omelet) served on top, totaling over 1kg in weight.

Due to its overwhelming volume, customers at stores across the country have been struggling to finish the dish. In response, Nadai Unatoto officially announced the 'Akuma-mori Conquest Operation' on May 21, 2026, inviting brave food lovers to 'defeat' the bowl.

■ Overview of the Limited-Time Quest
Nadai Unatoto is recruiting heroes to finish this meal and restore peace (and fullness) to the world. Participants can earn a 'Hero’s Sword' (Kurikara Kushi) by completing the mission.

Battle Period: May 21, 2026 – June 30, 2026
Platforms: X (formerly Twitter) & Instagram

■ How to Participate
1. Visit a participating 'Nadai Unatoto' store and order the 'Akuma-mori.'
2. Finish the bowl and take a picture of the empty vessel.
3. Post the photo on X or Instagram with the hashtag '#悪魔盛り討伐大作戦' (Akuma-mori Conquest Operation), mentioning the official 'Nadai Unatoto' account.

■ Unlocking the Reward: Reaching 666 Conquerors
The special reward remains sealed until a total of 666 people have posted their successful reports. Once this 'devilish number' is reached, the Unatoto headquarters will announce the 'unlock,' evolving the 'Proof of the Hero' into a real coupon for a free 'Kurikara Kushi' (skewered eel).

■ Menu Item
Eel and Dashimaki Tamago Don Akuma-mori: 2,980 yen (tax included, dine-in only).

■ Participating Locations
Available at specific locations in Tokyo, Kanagawa, Kyoto, Osaka, and Hyogo (subject to availability).

FAQ

Where can I eat the Akuma-mori bowl?

It is available at designated stores in Tokyo, Kanagawa, Kyoto, Osaka, and Hyogo. Please check the official website for details.

What do I get if I finish the meal?

Once a total of 666 people have completed the challenge, a free coupon for 'Kurikara Kushi' will be unlocked via official SNS.

How do I report my conquest on SNS?

Take a picture of your empty bowl, post it with the hashtag '#悪魔盛り討伐大作戦', and mention the official account.