[Nadai Unatoto] Eat "Eel" with USDC! SBI VC Trade and Aplus Jointly Launch Stablecoin Payment Pilot Experiment!
G-FACTORY, SBI VC Trade, and Aplus have partnered to launch an in-store payment pilot experiment using the USD-pegged stablecoin "USDC" at "Nadai Unatoto" in Osaka. This aims to provide a smooth and convenient "next-generation payment experience" for both domestic and international customers.
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- 📰 Published: May 1, 2026 at 01:30
- 🔍 Collected: April 30, 2026 at 17:02
- 🤖 AI Analyzed: April 30, 2026 at 17:17 (15 min after Collected)
G-FACTORY Co., Ltd., which advocates the slogan "Shape Dreams! Deliver Japanese Cuisine to the World!" and promotes the export of Japan's world-renowned Washoku culture, will jointly launch a stablecoin payment pilot experiment utilizing the USD-pegged stablecoin "USDC" for in-store payments with SBI VC Trade Co., Ltd. and Aplus Co., Ltd.
This pilot experiment will be conducted at the "Nadai Unatoto" Honmachi store in Osaka City, which is operated by our company, as part of the "International Financial City OSAKA" initiative.
■ Background and Purpose of the Pilot Experiment
"Nadai Unatoto" is loved by many customers, both domestically and internationally, as an "eel fast food restaurant" offering authentic eel grilled over Binchotan charcoal at reasonable prices. While focusing on responding to inbound demand and providing new customer experiences, we are introducing QR code payments using the digital currency "stablecoin (USDC)" through this initiative.
This pilot experiment aims to propose a smooth and convenient "next-generation payment experience" for both domestic customers and international travelers by utilizing stablecoins (USDC), which have low price volatility unlike crypto assets, for QR code payments.
As part of the "International Financial City OSAKA" initiative, we will bring a new breeze of "normalization of stablecoin payments" from Osaka, a city of food.
■ Outline of the Pilot Experiment
Experiment Period
May 25 (Mon) to May 29 (Fri), 2026
Experiment Store
"Nadai Unatoto" Honmachi store
Address: 3-4-2 Azuchimachi, Chuo-ku, Osaka City, Osaka Prefecture
Website: https://www.unatoto.com/
■ Payment Method:
① Read the QR code at the store
② Pay with USDC from your private wallet, etc. Payment complete!
The "future form" of stablecoin meets the "traditional taste" of charcoal-grilled eel. This unique collaboration can only be experienced for five days at the Honmachi store. Please take this opportunity to enjoy freshly grilled eel with the latest payment technology!
【About G-FACTORY】
With the corporate slogan "Shape Dreams! Deliver Japanese Cuisine to the World!", G-FACTORY aims to be a bridge that exports Japan's Washoku culture to the world, and develops restaurant operations and growth support for service industries. In the restaurant business, we operate the popular eel fast food restaurant "Nadai Unatoto" both domestically and internationally, as well as a wide range of other restaurants, including Michelin-starred establishments and famous restaurants visited by celebrities. Furthermore, we provide diversified infrastructure solutions such as 'GF Works' and 'GF Mobile' which support foreign human resources from education to employment and daily life, 'Inshokujuku' which trains professionals in as little as 10 days, and the learning site 'GF Academy'. We will contribute to the development of the dining industry and the revitalization of the Japanese economy from both food and infrastructure aspects.
【About SBI VC Trade】
Under the slogan "Cryptocurrency is also SBI," SBI VC Trade leverages the comprehensive strength of the SBI Group, one of Japan's largest internet-based comprehensive financial groups, to provide a full lineup of cryptocurrency trading services. As a cryptocurrency exchange, Type 1 Financial Instruments Business Operator, and Electronic Payment Instruments Exchange Operator, we develop innovative services and businesses based on "customer-centricity," such as cryptocurrency asset management services and corporate services beyond cryptocurrency trading, and the domestic launch of USDC stablecoin, under a robust security system.
SBI VC Trade Service Site: https://www.sbivc.co.jp/
SBI VC Trade Service X (formerly Twitter): https://x.com/sbivc_official
【About Aplus】
Aplus is a key subsidiary of the SBI Shinsei Bank Group in the consumer finance sector, developing card businesses, shopping credit businesses, and payment businesses. Aplus aims for further growth by thoroughly implementing "customer-centricity" as a member of the SBI Group, striving to remain a company sought after by customers.
Official Website: https://www.aplus.co.jp/
Collection Agency Service Site: https://syukin.aplus.co.jp/
*QR code is a registered trademark of Denso Wave Inc.
*Other company names and product/service names mentioned in this news release are trademarks or registered trademarks of their respective companies.
*The content, services, contact information, and other details published in this news release are valid as of the announcement date. They may be subject to change without prior notice.
《Company Overview》
Headquarters: Shinjuku Center Building, 1-25-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo
This pilot experiment will be conducted at the "Nadai Unatoto" Honmachi store in Osaka City, which is operated by our company, as part of the "International Financial City OSAKA" initiative.
■ Background and Purpose of the Pilot Experiment
"Nadai Unatoto" is loved by many customers, both domestically and internationally, as an "eel fast food restaurant" offering authentic eel grilled over Binchotan charcoal at reasonable prices. While focusing on responding to inbound demand and providing new customer experiences, we are introducing QR code payments using the digital currency "stablecoin (USDC)" through this initiative.
This pilot experiment aims to propose a smooth and convenient "next-generation payment experience" for both domestic customers and international travelers by utilizing stablecoins (USDC), which have low price volatility unlike crypto assets, for QR code payments.
As part of the "International Financial City OSAKA" initiative, we will bring a new breeze of "normalization of stablecoin payments" from Osaka, a city of food.
■ Outline of the Pilot Experiment
Experiment Period
May 25 (Mon) to May 29 (Fri), 2026
Experiment Store
"Nadai Unatoto" Honmachi store
Address: 3-4-2 Azuchimachi, Chuo-ku, Osaka City, Osaka Prefecture
Website: https://www.unatoto.com/
■ Payment Method:
① Read the QR code at the store
② Pay with USDC from your private wallet, etc. Payment complete!
The "future form" of stablecoin meets the "traditional taste" of charcoal-grilled eel. This unique collaboration can only be experienced for five days at the Honmachi store. Please take this opportunity to enjoy freshly grilled eel with the latest payment technology!
【About G-FACTORY】
With the corporate slogan "Shape Dreams! Deliver Japanese Cuisine to the World!", G-FACTORY aims to be a bridge that exports Japan's Washoku culture to the world, and develops restaurant operations and growth support for service industries. In the restaurant business, we operate the popular eel fast food restaurant "Nadai Unatoto" both domestically and internationally, as well as a wide range of other restaurants, including Michelin-starred establishments and famous restaurants visited by celebrities. Furthermore, we provide diversified infrastructure solutions such as 'GF Works' and 'GF Mobile' which support foreign human resources from education to employment and daily life, 'Inshokujuku' which trains professionals in as little as 10 days, and the learning site 'GF Academy'. We will contribute to the development of the dining industry and the revitalization of the Japanese economy from both food and infrastructure aspects.
【About SBI VC Trade】
Under the slogan "Cryptocurrency is also SBI," SBI VC Trade leverages the comprehensive strength of the SBI Group, one of Japan's largest internet-based comprehensive financial groups, to provide a full lineup of cryptocurrency trading services. As a cryptocurrency exchange, Type 1 Financial Instruments Business Operator, and Electronic Payment Instruments Exchange Operator, we develop innovative services and businesses based on "customer-centricity," such as cryptocurrency asset management services and corporate services beyond cryptocurrency trading, and the domestic launch of USDC stablecoin, under a robust security system.
SBI VC Trade Service Site: https://www.sbivc.co.jp/
SBI VC Trade Service X (formerly Twitter): https://x.com/sbivc_official
【About Aplus】
Aplus is a key subsidiary of the SBI Shinsei Bank Group in the consumer finance sector, developing card businesses, shopping credit businesses, and payment businesses. Aplus aims for further growth by thoroughly implementing "customer-centricity" as a member of the SBI Group, striving to remain a company sought after by customers.
Official Website: https://www.aplus.co.jp/
Collection Agency Service Site: https://syukin.aplus.co.jp/
*QR code is a registered trademark of Denso Wave Inc.
*Other company names and product/service names mentioned in this news release are trademarks or registered trademarks of their respective companies.
*The content, services, contact information, and other details published in this news release are valid as of the announcement date. They may be subject to change without prior notice.
《Company Overview》
Headquarters: Shinjuku Center Building, 1-25-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo