Investing in And Craft Co., Ltd.: Bringing Shinshu's Resources to Global Value
Miraido Co., Ltd. has invested in And Craft Co., Ltd., a startup based in Nagano Prefecture, through the Shinshu Startup and Business Succession Support Fund No. 2. And Craft, which operates the inbound-focused complex accommodation brand "EKI," aims to revitalize the regional economy.
📋 Article Processing Timeline
- 📰 Published: May 14, 2026 at 00:00
- 🔍 Collected: May 13, 2026 at 15:32
- 🤖 AI Analyzed: May 13, 2026 at 15:48 (16 min after Collected)
Miraido Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director, Chairman and President: Daisuke Sawada; hereinafter "Miraido") announces that it has executed an investment in And Craft Co., Ltd. (Headquarters: Shin-Suwa, Nagano City; Representative Director: Ryoya Usui; hereinafter "And Craft") through the "Shinshu Startup and Business Succession Support Fund No. 2" (hereinafter "Shinshu SS2 Fund"), which was jointly established by Miraido in collaboration with Nagano Prefecture, Japan Finance Corporation (hereinafter "Japan Finance Corporation"), and local financial institutions in the prefecture. This investment is a co-financing initiative with Hachijuni Nagano Bank and Japan Finance Corporation.
Inbound-focused complex accommodation facility brand "EKI" guest room completion image
◆ About the Investee Company
And Craft is a startup from Shinshu that has been engaged in design production, self-operated accommodation business, and accommodation consulting business. Its self-operated inns, such as "MICHI" (a renovated old folk house in Nagano City) and "SORA" (a private rental with a sauna in Komoro City), have received high praise, mainly from inbound tourists. Going forward, the company will launch the inbound-focused complex accommodation facility brand "EKI" by utilizing vacant buildings in front of major stations in the prefecture. It aims to provide accommodation functions as a transit point for travelers, while also incorporating community spaces to become a platform where people can meet.
Trade Name: And Craft Co., Ltd.
Representative Director: Ryoya Usui
Location: 2-5-10 Shin-Suwa, Nagano City, Nagano Prefecture
Establishment Date: July 2019
URL: https://and-craft.co.jp/
◆ About the Shinshu SS2 Fund
This fund was jointly established by Miraido in collaboration with Nagano Prefecture and Japan Finance Corporation, along with local financial institutions in Nagano Prefecture. Its purpose is to contribute to the development of the regional economy and create new employment by providing capital through investment to companies in their startup or second-startup phase, and to companies facing issues with successor stock acquisition in business succession.
◆ About Miraido
Miraido is engaged in "regional revitalization funds" to support local venture companies, "CVC funds" to promote open innovation in operating companies, and "theme-based funds" that set specific investment areas and support industry revitalization. In addition to providing capital, it also offers support such as business development, human resource development, and business consulting for long-term business continuity.
Trade Name: Miraido Co., Ltd.
AI Fusion Capital Group Co., Ltd. (TSE Standard, Securities Code 254A) 100% subsidiary
Representative Director, Chairman and President: Daisuke Sawada
Headquarters Location: 1-9-9 Roppongi, Minato-ku, Tokyo
URL: https://www.fvc.co.jp/
Inbound-focused complex accommodation facility brand "EKI" guest room completion image
◆ About the Investee Company
And Craft is a startup from Shinshu that has been engaged in design production, self-operated accommodation business, and accommodation consulting business. Its self-operated inns, such as "MICHI" (a renovated old folk house in Nagano City) and "SORA" (a private rental with a sauna in Komoro City), have received high praise, mainly from inbound tourists. Going forward, the company will launch the inbound-focused complex accommodation facility brand "EKI" by utilizing vacant buildings in front of major stations in the prefecture. It aims to provide accommodation functions as a transit point for travelers, while also incorporating community spaces to become a platform where people can meet.
Trade Name: And Craft Co., Ltd.
Representative Director: Ryoya Usui
Location: 2-5-10 Shin-Suwa, Nagano City, Nagano Prefecture
Establishment Date: July 2019
URL: https://and-craft.co.jp/
◆ About the Shinshu SS2 Fund
This fund was jointly established by Miraido in collaboration with Nagano Prefecture and Japan Finance Corporation, along with local financial institutions in Nagano Prefecture. Its purpose is to contribute to the development of the regional economy and create new employment by providing capital through investment to companies in their startup or second-startup phase, and to companies facing issues with successor stock acquisition in business succession.
◆ About Miraido
Miraido is engaged in "regional revitalization funds" to support local venture companies, "CVC funds" to promote open innovation in operating companies, and "theme-based funds" that set specific investment areas and support industry revitalization. In addition to providing capital, it also offers support such as business development, human resource development, and business consulting for long-term business continuity.
Trade Name: Miraido Co., Ltd.
AI Fusion Capital Group Co., Ltd. (TSE Standard, Securities Code 254A) 100% subsidiary
Representative Director, Chairman and President: Daisuke Sawada
Headquarters Location: 1-9-9 Roppongi, Minato-ku, Tokyo
URL: https://www.fvc.co.jp/