Investing in U Project Co., Ltd. to Build Sustainable Local Communities

Miraido Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director, Chairman and President: Daisuke Sawada; hereinafter "Miraido") is pleased to announce that it has executed an investment in U Project Co., Ltd. (Headquarters: Omiya-ku, Saitama City; President: Daisuke Sakai; hereinafter "U Project"). This investment was made through the Saitama Shibusawa MIX Innovation Creation Support Investment Limited Partnership (hereinafter "Saitama Shibusawa MIX Innovation Creation Support Fund"), which was established in collaboration with Saitama Prefecture, the Japan Finance Corporation, and regional financial institutions in Saitama Prefecture.

◆ About the Investee U Project operates a hometown tax donation (Furusato Nozei) support business that provides end-to-end services including customer attraction, return gift development, and administrative agency services. Their vision is to "improve regional vitality and build sustainable local communities by forming self-sustaining business foundations that do not rely on subsidies, grants, or local government budgets." Their primary feature is the introduction of an "on-site payment" tax system for visitors, such as tourists, those returning home, or business travelers. This reduces the burden of portal site fees and shipping costs for local governments, allowing for greater tax revenue. Their return gifts also leverage local characteristics, such as rights to participate in local events or shopping vouchers. They will continue to contribute to the creation of sustainable local communities through their hometown tax donation support business. Company NameU Project Co., Ltd.PresidentDaisuke SakaiHeadquarters2-93-2 Miya-cho, Omiya-ku, Saitama City, Saitama PrefectureDate of EstablishmentOctober 2019URLhttps://uproject.jp/