Custom-Made Fu Snack Set to Become the New Standard, Replacing Traditional 'Issho Mochi' for First Birthdays
Fuyagin Co., Ltd. has launched 'Kotobuki', a custom-made fu (wheat gluten) snack matching a child's exact height. It offers a modern, photogenic, and edible alternative to the heavy, traditional 'Issho Mochi' used for first birthdays.
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- 📰 Published: April 11, 2026 at 00:12
- 🔍 Collected: April 11, 2026 at 00:22 (10 min after Published)
- 🤖 AI Analyzed: April 20, 2026 at 05:23 (221h 1m after Collected)
Fuyagin Co., Ltd. (Headquarters: Takahama City, Aichi Prefecture) will launch a new product, 'Kotobuki,' a custom-made fu (wheat gluten) snack for first birthdays.
This product is a special fu snack crafted one by one to match the child's 'current height,' offering a new value of 'preserving growth in a tangible form.' It is a new commemorative product aligned with modern lifestyles, serving as an alternative to the traditional Issho Mochi.
■ Background of Development | A New Alternative to Issho Mochi
The 'Issho Mochi' ceremony, held on a child's first birthday, is a traditional Japanese event wishing that the child will 'never go hungry for a lifetime.'
On the other hand, in modern times, voices of concern are increasing, such as:
- It is heavy and places a burden on the child
- It is too much to eat completely
- It is difficult to store and handle
- It is hard to keep as a photographic record or memory
Against the backdrop of these issues, the representative of our company, through the experience of his own child's Issho Mochi ceremony, thought, 'Isn't there something we can enjoy more together with the child that expresses their individuality and growth?' This became the catalyst for development.
Because our company originally manufactured long fu snacks, we got the idea, 'Can we use this length to express growth?' After trial and error, we arrived at the idea of expressing 'height' through a fu snack, giving birth to this product, 'Kotobuki.'
■ Product Features
1. 'Visualization of Growth' Made to the Same Length as Height
When ordering, you specify the child's height in 1cm increments (up to 85cm), and a single fu snack is produced to match that length. You can visually experience the realization that 'they have grown this much in one year.'
2. Custom-Made Manufacturing Finished by Artisans
By finishing each piece by hand, we achieve a special feeling not found in mass-produced items, enhancing its value as a commemorative gift.
3. Safe Use of Brown Sugar Enjoyable from 1 Year Old
Like honey, brown sugar is a food that requires caution during infancy, but it is considered safe to eat once a child turns one. This product is an ideal fu snack for a 1-year-old child's 'brown sugar debut.' Furthermore, the brown sugar used in 'Kotobuki' does not use any caramel or refined white sugar; it uses only brown sugar. It has a simple and gentle finish that makes the most of the ingredient's natural sweetness.
4. A Gentle Taste the Whole Family Can Enjoy
It features the fluffy, light texture unique to fu snacks and a faint, gentle sweetness. We have finished it with a taste that the whole family, from children to adults across generations, can enjoy.
5. Visuals Suited for Photos and SNS
The impactful appearance matching the height size is perfect for commemorative photos.
This product is a special fu snack crafted one by one to match the child's 'current height,' offering a new value of 'preserving growth in a tangible form.' It is a new commemorative product aligned with modern lifestyles, serving as an alternative to the traditional Issho Mochi.
■ Background of Development | A New Alternative to Issho Mochi
The 'Issho Mochi' ceremony, held on a child's first birthday, is a traditional Japanese event wishing that the child will 'never go hungry for a lifetime.'
On the other hand, in modern times, voices of concern are increasing, such as:
- It is heavy and places a burden on the child
- It is too much to eat completely
- It is difficult to store and handle
- It is hard to keep as a photographic record or memory
Against the backdrop of these issues, the representative of our company, through the experience of his own child's Issho Mochi ceremony, thought, 'Isn't there something we can enjoy more together with the child that expresses their individuality and growth?' This became the catalyst for development.
Because our company originally manufactured long fu snacks, we got the idea, 'Can we use this length to express growth?' After trial and error, we arrived at the idea of expressing 'height' through a fu snack, giving birth to this product, 'Kotobuki.'
■ Product Features
1. 'Visualization of Growth' Made to the Same Length as Height
When ordering, you specify the child's height in 1cm increments (up to 85cm), and a single fu snack is produced to match that length. You can visually experience the realization that 'they have grown this much in one year.'
2. Custom-Made Manufacturing Finished by Artisans
By finishing each piece by hand, we achieve a special feeling not found in mass-produced items, enhancing its value as a commemorative gift.
3. Safe Use of Brown Sugar Enjoyable from 1 Year Old
Like honey, brown sugar is a food that requires caution during infancy, but it is considered safe to eat once a child turns one. This product is an ideal fu snack for a 1-year-old child's 'brown sugar debut.' Furthermore, the brown sugar used in 'Kotobuki' does not use any caramel or refined white sugar; it uses only brown sugar. It has a simple and gentle finish that makes the most of the ingredient's natural sweetness.
4. A Gentle Taste the Whole Family Can Enjoy
It features the fluffy, light texture unique to fu snacks and a faint, gentle sweetness. We have finished it with a taste that the whole family, from children to adults across generations, can enjoy.
5. Visuals Suited for Photos and SNS
The impactful appearance matching the height size is perfect for commemorative photos.