[SaaS Marketing Research x Lead Generation Success Case] Automating manual inquiry form outreach to achieve approximately 1,100 new monthly approaches

FUTUREWOODS Co., Ltd. has released a case study featuring a SaaS-based marketing research platform provider that successfully automated its sales processes using the BtoB sales enablement tool 'FutureSearch.' The company shifted from manual operations to an automated approach, resulting in approximately 1,100 new monthly approaches and a total of 8,800 approaches over eight months.

Sales Challenge: Manual form outreach bottleneck
With a team of 15, the company previously handled sales by manually filling out inquiry forms on target websites, capped at 25-50 entries daily. This manual process became a bottleneck to scaling.

Implementation: Balance of list coverage and delivery quality
Due to the specialized nature of their product, finding the right target list was critical. They chose FutureSearch for its high-quality list filtering and its hybrid delivery model, which combines automated machine delivery with human verification to ensure superior reach.

Execution: End-to-end automation
1. Automated lead list creation: Prioritized extracting fresh, active corporate data.
2. Strategic automated outreach: Utilized tailored messaging based on target pain points and complemented with email DM.

Results: 1,100 new monthly approaches
Over eight months, total outreach reached 8,800 (averaging 1,100 monthly). A unique visitor rate of 7.2% was achieved, successfully systematizing lead generation for their niche SaaS product.