[Metal Products Manufacturing x Successful New Business Development] Reversal from Telemarketing Failure! Revealing the Secret of a Precision Metal Processing Manufacturer that Achieved 20x Approaches and 1/5 Costs via Form Sales & Calling
FUTUREWOODS Co., Ltd. released a success case of a precision metal manufacturer utilizing the B2B sales support tool 'FutureSearch'. By switching to a hybrid approach of automated form submissions and targeted phone calls, the 25-employee company cut costs to a fifth while increasing sales approaches 20-fold.
📋 Article Processing Timeline
- 📰 Published: April 10, 2026 at 01:49
- 🔍 Collected: April 10, 2026 at 09:01 (7h 12m after Published)
- 🤖 AI Analyzed: April 20, 2026 at 08:48 (239h 46m after Collected)
FUTUREWOODS Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo; Representative Director: Hayato Kohama), which provides the BtoB sales support tool "FutureSearch", has released a successful case study of new business development in the metal products manufacturing industry.
We introduce the initiative of a precision metal processing manufacturer with 25 employees, which felt the limits of new business development relying on referrals without dedicated sales staff. Through "hybrid sales" combining form sales and phone calls, they successfully expanded their number of approaches by 20 times while keeping costs to about one-fifth.
[Click here for full details and the complete case study]
https://www.future-search.jp/guides/metal-products-industry-case-study
■ Growth was limited with just referrals and exhibitions
Company E, a precision metal processing manufacturer with 25 employees headquartered in the Kansai region, handles processing for semiconductor manufacturing equipment and industrial robots, earning high evaluations from major equipment manufacturers. However, lacking dedicated sales personnel, new business development relied solely on referrals from existing customers and exhibiting at trade shows once or twice a year.
In the past, they attempted to outsource telemarketing, but against a cost of about 200,000 yen per month (over 2 million yen annually), only a few deals led to sales, resulting in a significant deficit. Behind this was a structural issue: phone calls made without an understanding of the specialized nature of the manufacturing industry failed to deepen conversations and did not lead to securing appointments.
■ Adopted "FutureSearch", an end-to-end sales support tool from list creation to form sales
To break through this situation, Company E introduced the BtoB sales support tool "FutureSearch". The deciding factors were the "Sales List Creation Feature", which allows target lists to be created by combining conditions such as industry and region, and the "Form Sales Feature", which automatically sends messages to the inquiry forms of each company.
■ Improved deal conversion rate by combining phone calls using click data
We introduce the initiative of a precision metal processing manufacturer with 25 employees, which felt the limits of new business development relying on referrals without dedicated sales staff. Through "hybrid sales" combining form sales and phone calls, they successfully expanded their number of approaches by 20 times while keeping costs to about one-fifth.
[Click here for full details and the complete case study]
https://www.future-search.jp/guides/metal-products-industry-case-study
■ Growth was limited with just referrals and exhibitions
Company E, a precision metal processing manufacturer with 25 employees headquartered in the Kansai region, handles processing for semiconductor manufacturing equipment and industrial robots, earning high evaluations from major equipment manufacturers. However, lacking dedicated sales personnel, new business development relied solely on referrals from existing customers and exhibiting at trade shows once or twice a year.
In the past, they attempted to outsource telemarketing, but against a cost of about 200,000 yen per month (over 2 million yen annually), only a few deals led to sales, resulting in a significant deficit. Behind this was a structural issue: phone calls made without an understanding of the specialized nature of the manufacturing industry failed to deepen conversations and did not lead to securing appointments.
■ Adopted "FutureSearch", an end-to-end sales support tool from list creation to form sales
To break through this situation, Company E introduced the BtoB sales support tool "FutureSearch". The deciding factors were the "Sales List Creation Feature", which allows target lists to be created by combining conditions such as industry and region, and the "Form Sales Feature", which automatically sends messages to the inquiry forms of each company.
■ Improved deal conversion rate by combining phone calls using click data