[Textile Industry × New Client Acquisition Success Story] Revealing a Sales DX Case Where a Textile Manufacturer with Zero Dedicated Sales Staff Achieved Over 1,000 New Approaches/Month and an 8.4% Unique Visit Rate
FUTUREWOODS published a case study where a textile manufacturer used the BtoB sales tool 'FutureSearch' to automate form sales, achieving over 1,000 new approaches monthly without dedicated sales staff.
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- 📰 Published: April 2, 2026 at 02:11
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FUTUREWOODS Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo; Representative Director: Hayato Kohama) has published a case study utilizing the BtoB sales support tool 'FutureSearch', where textile material manufacturer Company C achieved over 1,000 new approaches per month and a unique visit rate of 8.4% under a system without dedicated sales staff.
[Click here for the full text of the case study article]
https://www.future-search.jp/guides/textile-industry-case-study
## A sudden sales crisis brought about by dependence on existing customers
Company C is a textile material manufacturer with about 30 employees based in the Kanto region. With high-performance synthetic leather and functional textiles as its main products, the company has developed its business with quality and uniqueness as its strengths, such as a color range of over 150 colors utilizing its unique twisting technology, and highly weather-resistant materials that have cleared durability tests of over 8 years.
However, the majority of their sales relied on a few existing business partners, and they hardly conducted any sales activities to cultivate new clients. Under such circumstances, one of their main business partners changed its business policy and significantly reduced its order volume. This had a major impact on sales, and the risks inherent in a management structure dependent on existing clients suddenly surfaced. There was no dedicated sales staff, and technical staff handled it concurrently, so they completely lacked the know-how of where and how to approach new customers.
## Challenged self-form sales, but limited to a few dozen cases a day
First, Company C independently tackled 'inquiry form sales', sending proposal texts one by one to the inquiry forms on corporate websites. While it has the advantage of delivering information regardless of the recipient's convenience, unlike telemarketing, the workload was unexpectedly heavy, including target company selection, form location confirmation, and manual input one by one, making a few dozen cases a day the limit. The work stalled after a few weeks, and the sales manager recalls, 'We felt a good response, but it wasn't an amount of work that technical staff could continue between their main duties in a system without dedicated sales staff.'
## With the introduction of FutureSearch, automating everything consistently from list creation to delivery
Feeling the response from form sales, the next thing Company C focused on was 'FutureSearch', a sales support tool that can automate everything from list creation to sending.
### POINT 1: Able to check the operability in advance with a free trial
The first point is that they were able to confirm the actual operability with a free trial before making an official contract. In addition to industry and region, flexible condition setting using keyword search is possible, and they were able to experience in advance that they could accurately extract even the niche segments their company wanted to approach.
### POINT 2: Able to grasp in advance that there was a sufficient population of targets
The second point is that they were able to grasp in advance that there was a sufficient population of targets. 'Are there really targets to approach?
[Click here for the full text of the case study article]
https://www.future-search.jp/guides/textile-industry-case-study
## A sudden sales crisis brought about by dependence on existing customers
Company C is a textile material manufacturer with about 30 employees based in the Kanto region. With high-performance synthetic leather and functional textiles as its main products, the company has developed its business with quality and uniqueness as its strengths, such as a color range of over 150 colors utilizing its unique twisting technology, and highly weather-resistant materials that have cleared durability tests of over 8 years.
However, the majority of their sales relied on a few existing business partners, and they hardly conducted any sales activities to cultivate new clients. Under such circumstances, one of their main business partners changed its business policy and significantly reduced its order volume. This had a major impact on sales, and the risks inherent in a management structure dependent on existing clients suddenly surfaced. There was no dedicated sales staff, and technical staff handled it concurrently, so they completely lacked the know-how of where and how to approach new customers.
## Challenged self-form sales, but limited to a few dozen cases a day
First, Company C independently tackled 'inquiry form sales', sending proposal texts one by one to the inquiry forms on corporate websites. While it has the advantage of delivering information regardless of the recipient's convenience, unlike telemarketing, the workload was unexpectedly heavy, including target company selection, form location confirmation, and manual input one by one, making a few dozen cases a day the limit. The work stalled after a few weeks, and the sales manager recalls, 'We felt a good response, but it wasn't an amount of work that technical staff could continue between their main duties in a system without dedicated sales staff.'
## With the introduction of FutureSearch, automating everything consistently from list creation to delivery
Feeling the response from form sales, the next thing Company C focused on was 'FutureSearch', a sales support tool that can automate everything from list creation to sending.
### POINT 1: Able to check the operability in advance with a free trial
The first point is that they were able to confirm the actual operability with a free trial before making an official contract. In addition to industry and region, flexible condition setting using keyword search is possible, and they were able to experience in advance that they could accurately extract even the niche segments their company wanted to approach.
### POINT 2: Able to grasp in advance that there was a sufficient population of targets
The second point is that they were able to grasp in advance that there was a sufficient population of targets. 'Are there really targets to approach?