Future Sessions Supports Ginoza Village Tourism Association in Okinawa in Formulating Guidelines for Sustainable Tourism
Future Sessions Inc. supported the Ginoza Village Tourism Association in formulating sustainable tourism guidelines. On March 18, they released the 'Sustainable GINOZA' website and conducted a co-creation monitor tour involving major corporations.
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- 📰 Published: April 9, 2026 at 19:00
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Future Sessions Inc. (Representative Director and President: Hideyuki Arifuku, Headquarters: Minato-ku, Tokyo, hereinafter "Future Sessions"), which creates creative dialogue spaces to realize social innovation, supported the formulation of guidelines for sustainable tourism by the Ginoza Village Tourism Association (Location: Ginoza Village, Kunigami-gun, Okinawa Prefecture, hereinafter "Ginoza Village Tourism Association").
Future Sessions helped clarify the vision of the Ginoza Village Tourism Association by organizing concepts and practical examples for balancing tourism with local lifestyles. On March 18, the Association released the website "Sustainable GINOZA," which summarizes these contents.
[What is the sustainable tourism pursued by the Ginoza Village Tourism Association?]
To make Ginoza Village a sustainable tourist destination, the association is promoting the creation of a sustainable tourist area through co-creation with various stakeholders, based on sustainability in three categories: "Environment and Nature," "Culture, Lifestyle, and Society," and "Economy and Village Building."
It offers several sustainable experiences linked to these three categories, such as the "Ginoza Marche" which revitalizes the local economy by learning about the village's history and culture, the "ONSEN & Gastronomy Walking" (implemented as a local version hosted by the Ginoza Village Tourism Association under the framework of the ONSEN Gastronomy Tourism Promotion Organization) which values nature and circulates resources, and "Peace Learning" to learn about Ginoza Village's bases and current situation to think about peace and connect with the region.
"Sustainable GINOZA" website: https://ginozanavi.com/sustainable/
Future Sessions accompanied the tourism association and clarified what the association values and will work on in its tourism business from a sustainability perspective. Under the supervision of Harch Inc., which operates a sustainability media outlet, Future Sessions summarized the vision as guidelines and also supported its dissemination on the website.
Furthermore, in accordance with the established sustainable tourism guidelines of the association, Future Sessions proposed to business companies such as Yamaha Motor Co., Ltd., NHK Spring Co., Ltd. (Nippatsu), Mizuno Corporation, and Asueku Inc., and planned tourism monitor tours involving them as co-creation partners. Utilizing Future Sessions' experience in designing and facilitating numerous co-creation programs, this was implemented as an initiative to explore the possibilities of sustainable tourism tours in Ginoza Village.
[Ginoza Village Tourism Association's Sustainable Tourism Monitor Tour Initiatives]
Yamaha Motor, which develops a wide range of businesses such as motorcycles, electrically power assisted bicycles, and marine products, conducted a beach cleanup using a microplastic recovery machine currently under joint development with NHK Spring.
Mizuno proposed a new sport, "Baseball5," providing an experience that children to adults can enjoy with simple rules.
Asueku, which operates "Regene-Tabi," a media outlet that turns travel stories into social value, reported and published articles on a series of the association's initiatives.
In addition to business companies, local junior high school students living in Ginoza Village who are challenging beach cleanup activities and the development of beach cleanup robots also participated.
Future Sessions helped clarify the vision of the Ginoza Village Tourism Association by organizing concepts and practical examples for balancing tourism with local lifestyles. On March 18, the Association released the website "Sustainable GINOZA," which summarizes these contents.
[What is the sustainable tourism pursued by the Ginoza Village Tourism Association?]
To make Ginoza Village a sustainable tourist destination, the association is promoting the creation of a sustainable tourist area through co-creation with various stakeholders, based on sustainability in three categories: "Environment and Nature," "Culture, Lifestyle, and Society," and "Economy and Village Building."
It offers several sustainable experiences linked to these three categories, such as the "Ginoza Marche" which revitalizes the local economy by learning about the village's history and culture, the "ONSEN & Gastronomy Walking" (implemented as a local version hosted by the Ginoza Village Tourism Association under the framework of the ONSEN Gastronomy Tourism Promotion Organization) which values nature and circulates resources, and "Peace Learning" to learn about Ginoza Village's bases and current situation to think about peace and connect with the region.
"Sustainable GINOZA" website: https://ginozanavi.com/sustainable/
Future Sessions accompanied the tourism association and clarified what the association values and will work on in its tourism business from a sustainability perspective. Under the supervision of Harch Inc., which operates a sustainability media outlet, Future Sessions summarized the vision as guidelines and also supported its dissemination on the website.
Furthermore, in accordance with the established sustainable tourism guidelines of the association, Future Sessions proposed to business companies such as Yamaha Motor Co., Ltd., NHK Spring Co., Ltd. (Nippatsu), Mizuno Corporation, and Asueku Inc., and planned tourism monitor tours involving them as co-creation partners. Utilizing Future Sessions' experience in designing and facilitating numerous co-creation programs, this was implemented as an initiative to explore the possibilities of sustainable tourism tours in Ginoza Village.
[Ginoza Village Tourism Association's Sustainable Tourism Monitor Tour Initiatives]
Yamaha Motor, which develops a wide range of businesses such as motorcycles, electrically power assisted bicycles, and marine products, conducted a beach cleanup using a microplastic recovery machine currently under joint development with NHK Spring.
Mizuno proposed a new sport, "Baseball5," providing an experience that children to adults can enjoy with simple rules.
Asueku, which operates "Regene-Tabi," a media outlet that turns travel stories into social value, reported and published articles on a series of the association's initiatives.
In addition to business companies, local junior high school students living in Ginoza Village who are challenging beach cleanup activities and the development of beach cleanup robots also participated.