Seminar on 6/23 (Tue): How to Train Regional Coordinators? Learning from a Practitioner on Key Points for Developing Human Resources to Build an Attractive Region

Future Link Network Co., Ltd. (Headquarters: Funabashi, Chiba; CEO: Takeharu Ishii; hereinafter FLN), a company promoting the creation of 'relationship populations,' will hold an online seminar on Tuesday, June 23, 2026, titled '【Relationship Population Strategy Seminar #8】How to Train Regional Coordinators? ~Learning from a Practitioner on Key Points for Developing Human Resources to Build an Attractive Region~'.

As the full-scale implementation of the 'Hometown Resident Registration System' approaches, many municipalities are facing the common challenge of 'how to secure and train on-the-ground coordinators to support the system.'

This time, we welcome Ms. Yumiko Tachibana, founder of the general incorporated association 'Iju no Susume' (Migration Recommendation), as a guest to discuss 'key points for developing human resources to build an attractive region' from a practitioner's perspective.

Ms. Tachibana has supported over 200 relocations as a migration coordinator in Shimokawa, Hokkaido since 2016, and established the 'Iju no Susume' association in 2024.

This is a must-attend session for municipalities and regional practitioners, as it delves into the roles, aptitudes, and training steps of regional coordinators from a field perspective.

■ Seminar Overview

Title: 【Relationship Population Strategy Seminar #8】How to Train Regional Coordinators? ~Learning from a Practitioner on Key Points for Developing Human Resources to Build an Attractive Region~

Date & Time: Tuesday, June 23, 2026, 15:30-17:00 (Admission from 15:00)

Format: Online (Zoom Webinar) *Archived video available for applicants only

Fee: Free

Capacity: 100 participants

Registration URL: https://nativ.media/107869/

Organizer: Future Link Network Co., Ltd., Relationship Population Creation Dept., Nativ.media Editorial Dept.

■ Background

In March 2026, the Ministry of Internal Affairs and Communications released the 'Hometown Resident Registration System' Guideline Ver. 1.0, and municipalities are rapidly preparing for its full-scale operation from the end of fiscal year 2026.

However, as the system design progresses, a challenge emerges: 'a shortage of on-the-ground regional coordinators.'

The presence of 'regional coordinators' is crucial for creating, nurturing, and retaining a relationship population by connecting potential migrants and relationship population candidates with the community.

However, many municipalities may find themselves in a situation where the system is in place, but there are no personnel to run it, or they have hired coordinators but don't know how to train them.

'What kind of person is suited to be a coordinator?'

'What are the steps for training them?'

'What is necessary to continuously increase the relationship population as a coordinator?'

Concrete answers to these questions have yet to be fully articulated.

Our guest, Ms. Yumiko Tachibana, is actively involved in training migration coordinators and supporting the implementation of the Hometown Resident Registration System.

This seminar will present immediately actionable human resource development strategies for municipalities and regional stakeholders, based on Ms. Tachibana's practical knowledge of the 'roles, aptitudes, and training steps of migration coordinators,' through a dialogue with Mr. Saso, head of FLN's Relationship Population Creation Dept., and Mr. Kurashige, chief editor of Nativ.media.

As the new role of 'Hometown Resident Coordinator' gains attention, we will explore the essence of human resource development for creating an attractive region.

■ Purpose and Target Audience

This seminar aims to provide practical knowledge cultivated from the front lines of migration support to municipalities and regional practitioners facing challenges in training regional coordinators. We encourage the following individuals to participate:

・Local government officials in charge of migration, settlement, and relationship population creation

・Those responsible for accepting and training Community-Reactivating Cooperator Squads

・Members of community development companies or local businesses struggling to secure coordinator talent

・Those considering coordinator training for the operation of the Hometown Resident Registration System

・Those who want to know about 'on-the-ground functional systems' for increasing the relationship population

■ Speakers

Speaker 1: Yumiko Tachibana

Representative Director, Iju no Susume General Incorporated Association

Resides in Shimokawa, Hokkaido. Started as a migration coordinator in Shimokawa in 2016. Over a decade of practice, she has supported over 200 relocations and has been deeply involved in settlement support and nurturing the relationship population. In 2024, she established the 'Iju no Susume' association, specializing in training and supporting migration coordinators, and became its Representative Director. She is also focused on supporting the operation of the 'Hometown Resident Registration System' and works to promote coordinator training for municipalities and regional organizations nationwide.

Speaker 2: Yushi Saso

Executive Officer, Head of Relationship Population Creation Dept., Future Link Network Co., Ltd.

From Shinshiro, Aichi. Joined Future Link Network in 2013. After serving in the Public Solution Dept., he became the head of the directly managed areas of the regional information platform 'My-place,' contributing to the growth of the local marketing x SaaS business. After overseeing new business development from 2022 and launching four businesses, he established the Relationship Population Creation Dept. in September 2025 to consolidate them and became its head. He is currently active on the front lines of solving regional issues, envisioning the future of 'relationship population creation' from the perspectives of policy, fieldwork, and media.

Moderator: Yoshihiro Kurashige

Chief Editor, Nativ.media; CEO, Besize Inc.

From Inuyama, Aichi. Founded the regional marketing venture 'Nativ Inc.' in March 2016. Established Nativ.media in 2017 and developed migration promotion and relationship population creation projects in various regions. Joined Omoshiro Hojin KAYAC Inc. through an M&A in September 2022 and became the 'Head of the Regional Capitalism Business Division.' He started his second company, Besize Inc., in April 2025, where he supports the launch of regional revitalization projects for companies and mentors local zebra entrepreneurs. In April 2025, he became the chief editor of Nativ.media, which was transferred to Future Link Network Co., Ltd., and is involved in its operation and business development. Author of 'Migration Promotion and Relationship Population Strategy by Municipalities in an Era of Population Decline.'

■ Program

15:00 Admission to participation URL opens

15:30-15:35 Introduction (MC: Yoshihiro Kurashige)

15:35-16:40 Talk Session (Speakers: Yumiko Tachibana, Yushi Saso; Interviewer: Yoshihiro Kurashige)

16:40-16:55 Q&A

16:55-17:00 Announcements from FLN / Nativ.media

17:00 Closing (※May be extended until 17:15)

Main Topics for Talk Session (Tentative)

・Introduction to the activities of Iju no Susume

・What is the role of a regional coordinator?

・What kind of person is suited to be a coordinator (aptitude, qualities)?

・Coordinator training steps and common stumbling blocks

・The new role of 'Hometown Resident Coordinator'

・Building relationships between coordinators and the community to create an attractive region

・Future prospects, etc.

※Content may be subject to change on the day of the event.

■ Remarks

This seminar series is held continuously as a platform for sharing knowledge with municipalities and regional stakeholders on the theme of relationship population creation. It has been held 7 times, with a total of 1,031 applicants (including 402 from municipalities), and has garnered high interest from municipal officials and regional stakeholders.

Past Sessions:

#1: What and How Should Municipalities Prepare? ~Exploring the Potential and Essential Utilization of the Hometown Resident Registration System~

#2: Considering the Linkage between Hometown Tax and Relationship Population ~Practical Ideas for Connecting Donors to Regional Fans and Supporters~

#3: Redesigning 'Migration Promotion x Relationship Population' with Numbers and Facts ~Points for Strategic Shift in View of the Hometown Resident Registration System~

#4: Where is the 'Essence' of Relationship Population Building? ~Learning the Field Reality from the People Behind Hida City's 'Hidasuke!'~

#5: Why Does Solving Labor Shortages Turn into 'Regional Fans'? ~The Potential for Municipal Collaboration as Envisioned by 'Otetsutabi' with over 95,000 Registrants~

#6: (Special Edition) Thorough Explanation of the Hometown Resident Registration System and Business Proposal for Regional Coordinator Training ~Decoding the System's Points and Preparations from the Guidelines~

#7: Learning from the Case of Hokota City, Ibaraki, an Agricultural Town of ~40,000 People: How to Create a Relationship Population through 'People x Experiences x Hubs'~

《About FLN's Relationship Population Creation Business》

FLN is fully engaged in the relationship population creation business, leveraging the know-how and knowledge cultivated since its founding in regional revitalization. By combining the three elements of 'people x experiences x hubs,' we design ways for each individual to connect with a region that suits them, not as a resident, but in a relationship that is more than a one-time visit. In addition to the Machi-Supacha Project, we support the creation of a relationship population through a multi-faceted approach, including the migration promotion and relationship population creation media 'Nativ.media,' 'My-place Local Gifts' through the distribution of regional products, and industry-government-academia collaboration projects.

FLN Relationship Population Creation Business Site: https://link-anywhere.futurelink.co.jp/

■ Inquiries about the Seminar

Future Link Network Co., Ltd., Relationship Population Creation Dept., Nativ.media Editorial Dept.

Inquiry Form: https://www.futurelink.co.jp/inquiry/

■ Company Profile

Company Name: Future Link Network Co., Ltd.

Location: Nishifuna Narushima Bldg., 4-19-3 Nishifuna, Funabashi, Chiba

Representative: CEO Takeharu Ishii

Business Activities: Regional information distribution (operation of the regional information platform 'My-place'), public solution business, relationship population creation business

URL: https://www.futurelink.co.jp/