Regional Information Platform "Mypl" Makes First Overseas Expansion! Ho Chi Minh, Vietnam Site Opens on May 1st
Future Link Network Co., Ltd., operator of the regional information platform "Mypl" covering 893 municipalities nationwide, has made its first overseas expansion into Ho Chi Minh, Vietnam. "Mypl Ho Chi Minh" (Japanese version), a regional information platform focusing on stores in Ho Chi Minh City, opened on May 1, 2026, in collaboration with local partner KOLLAB V-J Co., Ltd.
📋 Article Processing Timeline
- 📰 Published: May 2, 2026 at 00:00
- 🔍 Collected: May 1, 2026 at 15:32
- 🤖 AI Analyzed: May 1, 2026 at 17:49 (2h 17m after Collected)
Future Link Network Co., Ltd. (Headquarters: Funabashi City, Chiba Prefecture; Representative Director: Takeharu Ishii; hereinafter FLN), which operates the regional information platform "Mypl" covering 893 municipalities nationwide (as of April 2026), has welcomed KOLLAB V-J Co., Ltd. (Headquarters: Binh Tan District, District 25, Ho Chi Minh City, Vietnam; Representative Director: Nguyen Thi Le Quyen) as its local cooperating company. The Japanese version of "Mypl Ho Chi Minh," a regional information platform centered on stores in Ho Chi Minh City, opened on May 1, 2026 (Friday).
In Vietnam, due to recent legal regulations increasing the demand for internet searches, the centralized management of store information has become important. Leveraging 26 years of expertise in disseminating primary local information cultivated in Japan and the power of AI, FLN provides businesses in Ho Chi Minh City with information dissemination that can gain an advantage in search engines and Google Maps search. The company aims to expand the number of participating stores in cooperation with local partners, with an eye on expanding to other regions and establishing a local subsidiary.
▼ "Mypl Ho Chi Minh" Japanese version URL
https://hochiminh.mypl.net/
1. Background: The Return to Search in Vietnam
The regional information platform "Mypl" was born out of social challenges such as urban concentration and the progression of a super-aging society. As concerns about declining birthrates and aging populations spread across Asian countries, Vietnam was chosen as the destination for exporting the solutions provided by "Mypl."
In Vietnam, SNS marketing, such as Facebook and TikTok, is mainstream, but the dispersion of information leads to "SNS fatigue." Furthermore, with the enforcement of the "Stealth Marketing Prohibition Law" in January 2026, information gathering has shifted from SNS influencers back to search engines like Google.
Local businesses in Vietnam are accustomed to relying on influencer marketing for customer acquisition and are not used to disseminating information themselves. At the same time, there is no comprehensive portal site in Vietnam that provides information for each region.
We believe there is an opportunity to leverage "Mypl's" know-how in this market void.
2. "Mypl's" Strengths and Expectations in the Vietnamese Market
Information Gathering by Professionals and Information Dissemination Utilizing AI
For "Mypl" client companies, we offer "Mypl-kun" (https://promotion.mypl.net/), a regional information-specific AI service that automatically generates and proposes PR texts for each store and company, utilizing data accumulated in "Mypl."
Based on past information disseminated by stores and content covered by local cooperating companies, "Mypl-kun" creates news that is strong for Google Search and Google Maps Search. Furthermore, AI also handles SNS post creation, hashtag generation, and SNS posting. This matches the needs of Vietnamese local businesses who are not accustomed to disseminating information themselves.
Domain Power that Provides an Advantage in Google Search
The "Mypl" domain (https://mypl.net/) has 26 years of operational experience and is highly rated by Google.
In Vietnam, where the trend of returning to search is strengthening, the perspective of customer acquisition measures on search engines and Google Maps is emphasized, and "Mypl" can gain an advantage in both.
Service Provided at Approximately the Same Cost as Local Marketing
In Vietnam, SNS operation agency services and influencer marketing cost tens of thousands of yen per project. The "Mypl" plan offered in Vietnam is set at 12,000 to 44,000 yen per month. Including initial costs, this is approximately the same amount as local SNS operation agency services. It is expected to be used as a service that replaces SNS operation agencies.
Voices from Local Businesses
A representative of a local Japanese izakaya that has already decided to use the service commented, "By using the Mypl Ho Chi Minh version, we expect to not only disseminate information for Japanese expatriates but also effectively reach local Vietnamese people, which we haven't been able to do before."
3. Future Development: Gradually Expanding from Japanese Stores to Other Regions
More than 10 businesses, including local restaurants and beauty salons, both Japanese and local, have already committed to using the service, and we will gradually expand the number of participating stores. Our goal is to contract with 2,000 businesses by 2029, three years from now. The strategy is to first build a track record with Japanese-affiliated companies and stores, leveraging the strengths of our local cooperating company, and then expand to local stores.
Additionally, local sales and advertisement creation will be entrusted to the local cooperating company. This will enable us to achieve high-profit margins by keeping labor costs to about one-fourth of those in Japan.
In Vietnam, due to recent legal regulations increasing the demand for internet searches, the centralized management of store information has become important. Leveraging 26 years of expertise in disseminating primary local information cultivated in Japan and the power of AI, FLN provides businesses in Ho Chi Minh City with information dissemination that can gain an advantage in search engines and Google Maps search. The company aims to expand the number of participating stores in cooperation with local partners, with an eye on expanding to other regions and establishing a local subsidiary.
▼ "Mypl Ho Chi Minh" Japanese version URL
https://hochiminh.mypl.net/
1. Background: The Return to Search in Vietnam
The regional information platform "Mypl" was born out of social challenges such as urban concentration and the progression of a super-aging society. As concerns about declining birthrates and aging populations spread across Asian countries, Vietnam was chosen as the destination for exporting the solutions provided by "Mypl."
In Vietnam, SNS marketing, such as Facebook and TikTok, is mainstream, but the dispersion of information leads to "SNS fatigue." Furthermore, with the enforcement of the "Stealth Marketing Prohibition Law" in January 2026, information gathering has shifted from SNS influencers back to search engines like Google.
Local businesses in Vietnam are accustomed to relying on influencer marketing for customer acquisition and are not used to disseminating information themselves. At the same time, there is no comprehensive portal site in Vietnam that provides information for each region.
We believe there is an opportunity to leverage "Mypl's" know-how in this market void.
2. "Mypl's" Strengths and Expectations in the Vietnamese Market
Information Gathering by Professionals and Information Dissemination Utilizing AI
For "Mypl" client companies, we offer "Mypl-kun" (https://promotion.mypl.net/), a regional information-specific AI service that automatically generates and proposes PR texts for each store and company, utilizing data accumulated in "Mypl."
Based on past information disseminated by stores and content covered by local cooperating companies, "Mypl-kun" creates news that is strong for Google Search and Google Maps Search. Furthermore, AI also handles SNS post creation, hashtag generation, and SNS posting. This matches the needs of Vietnamese local businesses who are not accustomed to disseminating information themselves.
Domain Power that Provides an Advantage in Google Search
The "Mypl" domain (https://mypl.net/) has 26 years of operational experience and is highly rated by Google.
In Vietnam, where the trend of returning to search is strengthening, the perspective of customer acquisition measures on search engines and Google Maps is emphasized, and "Mypl" can gain an advantage in both.
Service Provided at Approximately the Same Cost as Local Marketing
In Vietnam, SNS operation agency services and influencer marketing cost tens of thousands of yen per project. The "Mypl" plan offered in Vietnam is set at 12,000 to 44,000 yen per month. Including initial costs, this is approximately the same amount as local SNS operation agency services. It is expected to be used as a service that replaces SNS operation agencies.
Voices from Local Businesses
A representative of a local Japanese izakaya that has already decided to use the service commented, "By using the Mypl Ho Chi Minh version, we expect to not only disseminate information for Japanese expatriates but also effectively reach local Vietnamese people, which we haven't been able to do before."
3. Future Development: Gradually Expanding from Japanese Stores to Other Regions
More than 10 businesses, including local restaurants and beauty salons, both Japanese and local, have already committed to using the service, and we will gradually expand the number of participating stores. Our goal is to contract with 2,000 businesses by 2029, three years from now. The strategy is to first build a track record with Japanese-affiliated companies and stores, leveraging the strengths of our local cooperating company, and then expand to local stores.
Additionally, local sales and advertisement creation will be entrusted to the local cooperating company. This will enable us to achieve high-profit margins by keeping labor costs to about one-fourth of those in Japan.