Future Link Network Co., Ltd. (Headquarters: Funabashi City, Chiba Prefecture; President: Takeharu Ishii; hereinafter 'FLN'), which promotes the creation of associated populations, has been working on city promotion for Hokota City, Ibaraki Prefecture since 2024 through the 'Machi Supacha Project' utilizing VTubers. Notably, for fiscal year 2025, FLN has been commissioned by Hokota City for the 'PR Hokota with VTubers! FY2025 City Promotion Business Consignment' and is conducting PR projects throughout the year.
As an advanced initiative, it has been decided to participate in the Ibaraki Prefecture booth at 'Niconico Chokaigi 2026,' which will be held at Makuhari Messe International Exhibition Hall on Saturday, April 25, and Sunday, April 26, 2026. FLN will be in charge of Hokota City's exhibition planning. As part of the 'Super Subculture Ibaraki' booth showcasing initiatives between Ibaraki Prefecture and IPs, a panel introducing the past collaborative efforts between the VTuber agency '774 inc.' and Hokota City will be exhibited, aiming to expand awareness of this initiative among visitors.
<Project Overview> Content: At the 'Super Subculture Ibaraki' booth, which introduces collaborations between Ibaraki Prefecture and IPs, a panel will be displayed showing city promotion projects featuring talents from the VTuber agency '774 inc.' implemented with Hokota City. Dates: - Saturday, April 25, 2026, 10:00 - 18:00 (Last entry 17:30) - Sunday, April 26, 2026, 10:00 - 17:00 (Last entry 16:30) Location: Makuhari Messe International Exhibition Hall 1-11 & Event Hall Ibaraki Prefecture Booth 'Super Subculture Ibaraki' Location: HALL 4 (Exhibition Area) B18 Featured VTubers: Haneru Inaba, Ichika Souya, Miko Sekishiro, Izumi Yunohara, Chiroru Tsukinoki (all affiliated with '774 inc.')
<What is Machi Supacha Project> The 'Machi Supacha Project' aims to introduce the VTuber fanbase, primarily in their teens to 30s, to a 'supportable town' that becomes their second or third hometown. By welcoming popular VTubers as the region's associated population, the project discovers and broadcasts local charms through YouTube streams, social media, and events, contributing to 'regional revitalization' and the 'expansion of hometown tax donations.' To date, it has been implemented in 8 municipalities: Hachimantai City (Iwate), Niimi City (Okayama), Hokota City (Ibaraki), Kitakata City (Fukushima), Tamana City (Kumamoto), Tarui Town (Gifu), Tsurui Village (Hokkaido), and Kawaguchi City (Saitama).
<What is Niconico Chokaigi 2026> It is one of Japan's largest user-participation events held annually at Makuhari Messe, embodying the theme of bringing Niconico Douga culture 'from the internet to reality.' A wide range of visitors familiar with VTubers and subculture gather from all over the country.
<About FLN's Associated Population Creation Business> Leveraging its know-how in regional revitalization, FLN designs ways for people to engage with regions tailored to individuals—'not residential, but more than a one-time visit.'
[Company Overview] Company: Future Link Network Co., Ltd. President: Takeharu Ishii Address: 4-19-3 Nishifuna, Funabashi City, Chiba Prefecture Business: Regional info distribution, public solutions, associated population creation URL: https://www.futurelink.co.jp/
Company: uyet Co., Ltd. President: Daiki Kajita Address: 3-16-3 Sendagaya, Shibuya-ku, Tokyo Business: V-market specialized business support and creation URL: https://uyet.jp/
FACT BOX
- Source: PR TIMES
- Category: Event